{"id":29291,"date":"2022-01-10T07:46:20","date_gmt":"2022-01-10T07:46:20","guid":{"rendered":"https:\/\/nexxacorporates.com\/?p=29291"},"modified":"2022-01-28T13:55:25","modified_gmt":"2022-01-28T13:55:25","slug":"google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022","status":"publish","type":"post","link":"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/","title":{"rendered":"Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#041e25&#8243; custom_padding=&#8221;52px||52px||true|&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||9px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67cfb5f945704\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67cfb5f945704\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Google_Adwords_vs_Facebook_Ads_Which_is_more_Profitable_for_a_Startup_in_2022\" title=\"Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?\">Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#_Google_Adwords_vs_Facebook_Ads_Which_is_more_Profitable_for_a_Startup_in_2022\" title=\"\u00a0Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?\">\u00a0Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Google_Adwords_vs_Facebook_Ads_which_is_the_best_choice_for_your_business\" title=\"Google Adwords vs Facebook Ads ,which is the best choice for your business ?\">Google Adwords vs Facebook Ads ,which is the best choice for your business ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Google_Ads\" title=\"Google Ads\">Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Facebook_Ads\" title=\"Facebook Ads\">Facebook Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Difference_between_Google_Ads_and_Facebook_Ads\" title=\"Difference between Google Ads and Facebook Ads ?\">Difference between Google Ads and Facebook Ads ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Audience_Targeting\" title=\"Audience Targeting\">Audience Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#What_do_people_want_from_your_ads\" title=\"What do people want from your ads?\">What do people want from your ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#_Goals\" title=\"\u00a0Goals\">\u00a0Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Why_are_Google_ads_better_than_Facebook\" title=\"Why are Google ads better than Facebook?\">Why are Google ads better than Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Choosing_the_Best_Advertising_Option_for_You\" title=\"Choosing the Best Advertising Option for You\">Choosing the Best Advertising Option for You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Google_ads_vs_Facebook_ads_cost\" title=\"Google ads vs Facebook ads cost\">Google ads vs Facebook ads cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nexxacorporates.com\/google-adwords-vs-facebook-ads-which-is-more-profitable-for-a-startup-in-2022\/#Latest_Blogs\" title=\"Latest Blogs\">Latest Blogs<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Google_Adwords_vs_Facebook_Ads_Which_is_more_Profitable_for_a_Startup_in_2022\"><\/span>Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||||on|||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||19px|||&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;left&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_letter_spacing_tablet=&#8221;&#8221; header_letter_spacing_phone=&#8221;-1px&#8221; header_letter_spacing_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.4em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h1><span class=\"ez-toc-section\" id=\"_Google_Adwords_vs_Facebook_Ads_Which_is_more_Profitable_for_a_Startup_in_2022\"><\/span>\u00a0Google Adwords vs Facebook Ads, Which is more Profitable for a Startup in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>[\/et_pb_text][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<p>BY  Nasireen<span> <\/span>|  December 10.<\/p>&#8221; content_phone=&#8221;<p>BY  Nasireen<span> <\/span>|  December 10.<\/p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alegreya SC|600||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;13px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p>BY\u00a0 Nasireen<span>\u00a0<\/span>|\u00a0 December 10.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;49px||49px||true|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px|150px|2px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;2px|10px|2px|10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2022\/01\/Google-Adwords-vs-Facebook-Ads.jpg&#8221; alt=&#8221;Google Adwords vs Facebook Ads&#8221; title_text=&#8221;Google Adwords vs Facebook Ads&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-2px|||&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px|auto||auto||&#8221; custom_padding=&#8221;2px|150px|0px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-14px||-22px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_letter_spacing=&#8221;1px&#8221; sticky_enabled=&#8221;0&#8243;]<blockquote>\n<p>Are you unsure about placing ads on Facebook and Google?<\/p>\n<\/blockquote>\n<p>Which is better??<\/p>\n<p>Google AdWords or Facebook ads?<\/p>\n<p>&nbsp;<\/p>\n<p>Because\u00a0 Google\u00a0 and\u00a0 Facebook are the most well-known\u00a0 names\u00a0 in the world of digital advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>Both\u00a0 platforms\u00a0 boast\u00a0 billions\u00a0 of\u00a0 users\u00a0 as\u00a0 well\u00a0 as\u00a0 massive\u00a0 data\u00a0 sets\u00a0 that\u00a0 can\u00a0 help\u00a0 businesses\u00a0 put\u00a0 their\u00a0 ads\u00a0 in\u00a0 front\u00a0 of\u00a0 the ideal\u00a0 audience.<\/p>\n<p>&nbsp;<\/p>\n<p>While the audiences and the targeting capacities offered by Google Ads vs Facebook ads are great, it can be a challenge to pick between these two platforms if you only have the funds to promote on one.<\/p>\n<p>&nbsp;<\/p>\n<p>There&#8217;s no quick and easy answer for the query: &#8220;Which platform is best?&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s look over this extensive analysis of both platforms to choose which is the best for your business?<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;how&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;44px||24px||false|&#8221; da_popup_slug=&#8221;how&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;2560%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_css_before=&#8221;display: flex;&#8221; custom_css_main_element=&#8221;display : flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221; custom_css_before_tablet=&#8221;display: flex;&#8221; custom_css_before_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E02B20&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E01F45&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; module_alignment=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;1px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span class=\"ez-toc-section\" id=\"Google_Adwords_vs_Facebook_Ads_which_is_the_best_choice_for_your_business\"><\/span>Google Adwords vs Facebook Ads ,which is the best choice for your business ?<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;5px|150px|11px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;25px|10px||10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2022\/01\/Difference-between-Google-Ads-and-Facebook-Ads.jpg&#8221; alt=&#8221;Difference between Google Ads and Facebook Ads &#8221; title_text=&#8221;Difference between Google Ads and Facebook Ads&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|7px|7px|7px|7px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;7px&#8221; box_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||1px|||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_letter_spacing=&#8221;1px&#8221; sticky_enabled=&#8221;0&#8243;]<p>Google Ads (formerly known as AdWords) and Facebook Ads are the two significant drivers of PPC advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>Many companies utilize both to increase their impact. But, as the\u00a0 resources\u00a0 and time\u00a0 are\u00a0 restricted,\u00a0 how\u00a0 do\u00a0 you\u00a0 begin\u00a0 to find\u00a0 the\u00a0 most\u00a0 value\u00a0 for\u00a0 your\u00a0 money?<\/p>\n<p>&nbsp;<\/p>\n<p>Both\u00a0 ad\u00a0 platforms\u00a0 share\u00a0 many commonalities\u00a0 however,\u00a0 there\u00a0 are\u00a0 a\u00a0 few important\u00a0 differences\u00a0 that\u00a0 will\u00a0 decide\u00a0 the\u00a0 most\u00a0 suitable\u00a0 platform\u00a0 for\u00a0 your company.<\/p>\n<p>&nbsp;<\/p>\n<p>If\u00a0 you&#8217;re\u00a0 new\u00a0 to\u00a0 pay-per-click\u00a0 advertising,\u00a0 it may be difficult to start.<\/p>\n<p>&nbsp;<\/p>\n<p>Both\u00a0 platforms\u00a0 claim\u00a0 to\u00a0 be\u00a0 simple to use,\u00a0 however,\u00a0 they also provide\u00a0 extensive\u00a0 targeting\u00a0 options\u00a0 and\u00a0 sophisticated options.<\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, it requires considerable time and effort to be a true expert on any of them.<\/p>\n<p>&nbsp;<\/p>\n<p>It doesn&#8217;t matter,\u00a0 Before we begin to analyze Google Ads vs. Facebook ads,\u00a0 let&#8217;s look at\u00a0 some\u00a0 background\u00a0 information about each.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-20px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Google\u00a0 Ads\u00a0 provides\u00a0 four\u00a0 distinct\u00a0 methods\u00a0 for\u00a0 advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>They\u00a0 include\u00a0 search\u00a0 ads\u00a0 and\u00a0 display\u00a0 ads.\u00a0 YouTube\u00a0 video\u00a0 as\u00a0 well\u00a0 as\u00a0 Google&#8217;s\u00a0 exclusive network,\u00a0 called\u00a0 Discover.<\/p>\n<p>&nbsp;<\/p>\n<p>Search\u00a0 is\u00a0 Google&#8217;s\u00a0 initial\u00a0 and\u00a0 most popular\u00a0 ad\u00a0 product.<\/p>\n<p>&nbsp;<\/p>\n<p>If\u00a0 a\u00a0 user\u00a0 types\u00a0 an inquiry into Google Search\u00a0 which\u00a0 is relevant\u00a0 to one\u00a0 or more of your selected keywords, Google puts a bid into an instant\u00a0 auction\u00a0 that\u00a0 decides if\u00a0 your\u00a0 advertisement is\u00a0 displayed as well as where it appears.<\/p>\n<p>&nbsp;<\/p>\n<p>Displaying\u00a0 your\u00a0 ad\u00a0 close\u00a0 to\u00a0 in\u00a0 the\u00a0 upper\u00a0 part\u00a0 of\u00a0 the\u00a0 page\u00a0 for\u00a0 searches\u00a0 that\u00a0 are\u00a0 relevant\u00a0 to\u00a0 your\u00a0 company&#8217;s\u00a0 offerings\u00a0 benefits\u00a0 your\u00a0 business\u00a0 by\u00a0 attracting\u00a0 customers\u00a0 who\u00a0 are\u00a0 looking\u00a0 to\u00a0 purchase\u00a0 your business.<\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0 higher-ranked\u00a0 links\u00a0 on\u00a0 results\u00a0 pages tend\u00a0 to\u00a0 be\u00a0 more\u00a0 popular\u00a0 than\u00a0 results with lower rankings.<\/p>\n<p>&nbsp;<\/p>\n<p>You\u00a0 pay\u00a0 only\u00a0 for\u00a0 each click\u00a0 you\u00a0 make on\u00a0 your\u00a0 advertisement.<\/p>\n<p>&nbsp;<\/p>\n<p>In\u00a0 the\u00a0 wake\u00a0 of\u00a0 Google\u00a0 the\u00a0 second\u00a0 most popular\u00a0 search\u00a0 engine\u00a0 on\u00a0 the\u00a0 planet\u00a0 is YouTube.\u00a0 It is also an immense video advertising platform.<\/p>\n<p>&nbsp;<\/p>\n<p>Because\u00a0 Google\u00a0 is\u00a0 the\u00a0 owner\u00a0 of\u00a0 Youtube\u00a0 it is\u00a0 possible\u00a0 to\u00a0 gain\u00a0 access\u00a0 to\u00a0 YouTube\u00a0 video\u00a0 advertisements\u00a0 via\u00a0 Google\u00a0 Ads\u00a0 too.<\/p>\n<p>&nbsp;<\/p>\n<p>Naturally,\u00a0 the\u00a0 most\u00a0 essential requirements\u00a0 to\u00a0 be\u00a0 successful\u00a0 on YouTube\u00a0 are\u00a0 the\u00a0 highest\u00a0 quality\u00a0 video ads\u00a0 which\u00a0 means\u00a0 that\u00a0 the\u00a0 barrier to entry\u00a0 is\u00a0 higher\u00a0 than\u00a0 display\u00a0 or\u00a0 search.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u00a0 is\u00a0 possible\u00a0 to\u00a0 create\u00a0 advertisements\u00a0 on YouTube by using a broad range of targeting options, including targeted targeting for videos, keywords, or content and targeted based on the audience of your viewers.<\/p>\n<p>&nbsp;<\/p>\n<p>You can set the campaign settings to only charge the user once a person sees 30 seconds of your advertisement or till the end in the event that it is shorter.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, Google Ads offers access to Google Discovery, the network consisting of Google mobile properties where you can display ads that use different headlines, descriptions, pictures and logos which Google will improve using machine learning.<\/p>\n<p>&nbsp;<\/p>\n<p>These\u00a0 ads\u00a0 can\u00a0 be\u00a0 seen\u00a0 on\u00a0 YouTube&#8217;s YouTube\u00a0 Home and\u00a0 Watch\u00a0 Next feeds, Google Discover, and the Gmail Promotions and social tabs.<\/p>\n<p>&nbsp;<\/p>\n<p>Check out latest blog on <a href=\"https:\/\/digitalwithsree.com\/google-ranking-factors-2022\/\" target=\"_blank\" rel=\"noopener\">Top google ranking factors 2022 ,get ready to position on first<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span>Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;17%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-20px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>As\u00a0 the\u00a0 average\u00a0 Facebook\u00a0 user\u00a0 is\u00a0 able to click on 12 ads each month\u00a0 It&#8217;s\u00a0 no\u00a0 surprise that\u00a0 Facebook\u00a0 is\u00a0 among\u00a0 the\u00a0 top places to advertise.<\/p>\n<p>&nbsp;<\/p>\n<p>You\u00a0 not\u00a0 only\u00a0 get\u00a0 access\u00a0 to a massive audience,\u00a0 you&#8217;re getting your message\u00a0 to\u00a0 customers\u00a0 where\u00a0 they\u00a0 already\u00a0 are\u00a0 on\u00a0 social media.<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook\u00a0 Ads\u00a0 are referred\u00a0 to\u00a0 as\u00a0 a\u00a0 paid social approach because\u00a0 you\u00a0 pay\u00a0 to\u00a0 advertise\u00a0 on\u00a0 Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p>You&#8217;ll\u00a0 decide\u00a0 exactly\u00a0 the\u00a0 amount\u00a0 you&#8217;re\u00a0 willing\u00a0 to\u00a0 spend\u00a0 each\u00a0 day\u00a0 or\u00a0 over\u00a0 the life\u00a0 of\u00a0 the\u00a0 ad,\u00a0 ensuring\u00a0 you&#8217;ll\u00a0 never\u00a0 go over\u00a0 budget.<\/p>\n<p>&nbsp;<\/p>\n<p>You&#8217;re\u00a0 able\u00a0 to\u00a0 select\u00a0 from\u00a0 a\u00a0 variety\u00a0 of\u00a0 advertising\u00a0 formats.<\/p>\n<p>&nbsp;<\/p>\n<p>The\u00a0 targeting\u00a0 options offered on Facebook\u00a0 permit\u00a0 you to\u00a0 market\u00a0 to\u00a0 people\u00a0 who\u00a0 have\u00a0 specific\u00a0 characteristics\u00a0 and\u00a0 interests\u00a0 on\u00a0 the\u00a0 internet-which\u00a0 makes\u00a0 Facebook\u00a0 advertisements\u00a0 a\u00a0 great\u00a0 advertising\u00a0 option\u00a0 if\u00a0 you wish\u00a0 to\u00a0 be extremely\u00a0 specific about your target\u00a0 audience.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Don&#8217;t\u00a0 know\u00a0 where\u00a0 to\u00a0 start ?<\/p>\n<p>&nbsp;<\/p>\n<p>Join in <a href=\"https:\/\/nexxadigital.com\/facebook-ads-course-in-kerala\/\" target=\"_blank\" rel=\"noopener\">Best facebook ads course in kerala<\/a> to become expert in Facebook ads.<\/p>\n<p>&nbsp;<\/p>\n<p>After\u00a0 you\u00a0 have a\u00a0 better understanding of the\u00a0 major\u00a0 differences\u00a0 between\u00a0 two\u00a0 options\u00a0 for\u00a0 advertising We&#8217;ll now get into the\u00a0 specifics\u00a0 of\u00a0 how\u00a0 they\u00a0 function.<\/p>\n<p>&nbsp;<\/p>\n<p>Connect\u00a0 with one of the best <a href=\"https:\/\/nexxacorporates.com\/facebook-marketing-agency-in-kerala-01\/\" target=\"_blank\" rel=\"noopener\">Facebook advertising company in kerala<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;seo&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;43px||43px||true|&#8221; da_popup_slug=&#8221;seo&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;2560%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_css_before=&#8221;display: flex;&#8221; custom_css_main_element=&#8221;display : flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221; custom_css_before_tablet=&#8221;display: flex;&#8221; custom_css_before_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E02B20&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E01F45&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; module_alignment=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;1px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span class=\"ez-toc-section\" id=\"Difference_between_Google_Ads_and_Facebook_Ads\"><\/span>Difference between Google Ads and Facebook Ads ?<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;5px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2022\/01\/Why-are-Google-ads-better-than-Facebook.jpg&#8221; alt=&#8221;Why are Google ads better than Facebook&#8221; title_text=&#8221;Why are Google ads better than Facebook&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|7px|7px|7px|7px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;7px&#8221; box_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>&nbsp;<\/p>\n<p>Now\u00a0 that\u00a0 you&#8217;ve\u00a0 got an\u00a0 understanding\u00a0 of\u00a0 each\u00a0 type\u00a0 of\u00a0 ads<br \/>Let&#8217;s discuss some of the main distinctions between Facebook ads and Google\u00a0 Ads:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Audience_Targeting\"><\/span>Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;36%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;-20px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Ad targeting is possibly one of the major distinctions between Facebook ads and Google ads.<\/p>\n<p>&nbsp;<\/p>\n<p>Targeting options permit you to target your ads on interests, demographics, prior actions, and much more.<\/p>\n<p>&nbsp;<\/p>\n<p>This\u00a0 specific\u00a0 targeting\u00a0 is\u00a0 the\u00a0 reason\u00a0 that\u00a0 when\u00a0 you\u00a0 use\u00a0 advertising\u00a0 on\u00a0 Facebook\u00a0 it\u00a0 is\u00a0 possible\u00a0 to\u00a0 target\u00a0 people\u00a0 according\u00a0 to\u00a0 their\u00a0 profile\u00a0 and\u00a0 how\u00a0 they\u00a0 conduct\u00a0 themselves\u00a0 online.<\/p>\n<p>&nbsp;<\/p>\n<p>This\u00a0 means\u00a0 that\u00a0 a\u00a0 Facebook\u00a0 user\u00a0 may\u00a0 not\u00a0 be\u00a0 searching\u00a0 for\u00a0 your\u00a0 company\u00a0 and your\u00a0 offerings and services, however, thanks to the multitude of targeting options in Facebook advertisements, you&#8217;re likely to be able to put yourself on their radar.<\/p>\n<p>&nbsp;<\/p>\n<p>In terms of Google adverts, on the other hand, you&#8217;re aiming at people based on keywords.<\/p>\n<p>&nbsp;<\/p>\n<p>In this scenario, you already know what people are looking for (if you conduct extensive search engine research).<\/p>\n<p>&nbsp;<\/p>\n<p>For Google ads, people are looking for you and your product and services, not Facebook advertisements.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_do_people_want_from_your_ads\"><\/span>What do people want from your ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;36%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>With regards to Facebook advertisements in the context of Facebook ads, as we&#8217;ve mentioned that you&#8217;re probably putting an advertisement\u00a0 for\u00a0 your\u00a0 product or service before an audience that hasn&#8217;t\u00a0 had\u00a0 the opportunity to meet your brand before.<\/p>\n<p>&nbsp;<\/p>\n<p>This is because of Facebook the possibility of targeting (interests and behavior. ).<\/p>\n<p>&nbsp;<\/p>\n<p>At this stage of the buyer&#8217;s journey the Facebook user may not be in the right place to purchase because they didn&#8217;t intend to search for products or solutions from you.<\/p>\n<p>&nbsp;<\/p>\n<p>This means that it&#8217;s about providing the right advertisement at the right time and wishing they&#8217;ll decide to take the next step on your buyer&#8217;s path. When we talk about Google adwords, the users are served ads that are based on the keywords they type in.<\/p>\n<p>&nbsp;<\/p>\n<p>This means that it is more likely for people to click on PPC advertisements in Google because these ads reflect something they&#8217;ve searched for with a purpose.<\/p>\n<p>&nbsp;<\/p>\n<p>In turn, they are likely to be further along in the buyer&#8217;s journey and are more likely to purchase with regards to Google Ads in comparison to. Facebook ads.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"_Goals\"><\/span>\u00a0Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;17%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_margin=&#8221;-20px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>The aim of any advertisement is to promote an item or service. Based on the information we discussed in this article &#8220;what the audience wants,&#8221; the goals of an ad differ only slightly.<\/p>\n<p>&nbsp;<\/p>\n<p>For advertisements on Facebook,the main goal is the creation of brand recognition.<\/p>\n<p>&nbsp;<\/p>\n<p>Since you&#8217;re promoting to people who are interested instead of keywords the focus is on exposing people to your brand, rather than creating immediate sales.<\/p>\n<p>&nbsp;<\/p>\n<p>It might sound like a scary idea but it&#8217;s fantastic for increasing brand recognition &#8212; and it&#8217;s effective because you&#8217;re focusing your ads on their desires!<\/p>\n<p>&nbsp;<\/p>\n<p>In time, as you increase your brand&#8217;s visibility with your customers, you&#8217;ll achieve higher goals such as getting people to come to your site or sign up to your email list.<\/p>\n<p>&nbsp;<\/p>\n<p>Through Google Ads,the primary goal is to make sales as you&#8217;re in the market for specific keywords and the PPC model allows you to accomplish this.<\/p>\n<p>&nbsp;<\/p>\n<p>Similar to what we discussed in the past, users view your Google advertisements based on terms they type in.<\/p>\n<p>&nbsp;<\/p>\n<p>If users are searching for particular keywords it implies that they&#8217;ve found the product they&#8217;re looking for the item, and are willing to purchase when the time is appropriate.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_are_Google_ads_better_than_Facebook\"><\/span>Why are Google ads better than Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Choosing_the_Best_Advertising_Option_for_You\"><\/span>Choosing the Best Advertising Option for You<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;36%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>There isn&#8217;t any &#8220;better&#8221; when it comes to comparing two things because they operate differently.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Ads can be quicker to begin with and also have a larger possibility of reaching over Facebook Ads, however Facebook Ads can offer more precise targeting thanks to its pixel, and possibly more accurate tracking data over Google Ads. Despite these differences using an Omni-channel ads strategy that incorporates the two Google and Facebook Ads can be the best option.<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook Ads let you set your budget for the day without competition increasing the cost. If you have an extremely small budget for advertising it could be the most cost-effective option.<\/p>\n<p>&nbsp;<\/p>\n<p>For just $35, the duration of a week&#8217;s advertisement is bound to significantly increase your reach.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, if you are seeking to build awareness of your brand by advertising on social media platforms such as Facebook and Instagram can be to be successful.<\/p>\n<p>&nbsp;<\/p>\n<p>Google has a very large coverage, and people often utilize the Google search results to find things they have already planned to purchase or use.<\/p>\n<p>&nbsp;<\/p>\n<p>If you&#8217;ve got particular keywords or phrases that you are aware of the users are likely to search for in, for example &#8220;best hotel near me,&#8221; placing it high on the list is the most effective.<\/p>\n<p>&nbsp;<\/p>\n<p>If you are considering investing in paid advertisements The answer for debate over\u00a0 Google Ad vs. Facebook\u00a0 Ad\u00a0 issue\u00a0 is\u00a0 to optimize your marketing\u00a0 budget across each\u00a0 platform to\u00a0 ensure\u00a0 the\u00a0 highest\u00a0 ROI (ROI).<\/p>\n<p>&nbsp;<\/p>\n<p>In the realm of advertising on paid channels, Google Ads and Facebook Ads are the two biggest players on the marketplace. If you&#8217;re only beginning, how do you know which one is right for your company&#8217;s requirements?<\/p>\n<p>&nbsp;<\/p>\n<p>Understanding the conversion rate of your advertisement is essential when deciding whether or not the advertisement was efficient and worth the investment.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Ads and Facebook Ads provide tracking mechanisms that permit you to view the reach of your ads, the click-thru rate and the price per click.<\/p>\n<p>&nbsp;<\/p>\n<p>Additionally, you can find important information like the days and times that your advertisement performed better.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Google_ads_vs_Facebook_ads_cost\"><\/span><b>Google ads vs Facebook ads cost <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;36%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-12px||-5px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||1px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>When evaluating affordability, the price should be considered as a function of click-through or conversion ratios.<\/p>\n<p>&nbsp;<\/p>\n<p>Although Google Ads has a higher average cost-per-click (CPC) and less conversion rates, it also has an increased click-through rate which means that its return could actually be greater than Facebook Ads.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Ads are effective in taking leads that are willing to purchase. This is why it can provide faster results than leads generated by Facebook Ads, which may be more difficult to make a sale.<\/p>\n<p>&nbsp;<\/p>\n<p>So, which one is the highest ROI: Google Ads vs. Facebook Ads?<\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s all about your business nature, your audience as well as your marketing goals and the experience you have.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, it is dependent on how you allocate the sales to each channel as well as your customer&#8217;s journey through the various ad networks.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600||||on|||&#8221; header_3_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#E01F45&#8243; divider_weight=&#8221;2px&#8221; 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text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Paid\u00a0 \u00a0digital\u00a0 ads\u00a0 help\u00a0 you\u00a0 increase\u00a0 your\u00a0 marketing\u00a0 sales.<\/p>\n<p>Recognition of the product and Communication with your target public.<\/p>\n<p>&nbsp;<\/p>\n<p>If you are interested in Facebook or Google ads, make your decision based on your ad budget, your target audience&#8217;s preferences and willingness to purchase, and the kind of product that you offer, whether it&#8217;s a service, product or.<\/p>\n<p>&nbsp;<\/p>\n<p>This way, you will choose an effective communication channel with potential buyers and make your advertising profitable for your company with &#8211; in the short or long term.<\/p>\n<p><a href=\"https:\/\/nexxacorporates.com\/social-media-marketing-strategy-for-e-commerce\/\" target=\"_blank\" rel=\"noopener\">Check out blog on top 5 social media marketing strategies for e-commerce<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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Are you unsure about placing ads on Facebook and Google? Which is better?? 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