landing page optimization. <\/a><\/span><\/p>\nIt is essential to review your landing page to see the way that customers react to it. <\/span><\/p>\nThis is the primary page on your site. which is a best practice for optimizing a landing page for google ads.<\/span><\/p>\nThe experience on your landing page is a significant factor in the general website experience. which is a best practice for optimizing a landing page for google ads. <\/span><\/p>\nIt is the first impression customers get. For instance, the simpler it is for users to navigate your site’s pages to shop, the more likely they’ll buy.<\/span><\/p>\nMoreover, the landing page impacts the Quality Score, the ad rank, as well as the overall experience of users. <\/span><\/p>\nIf your landing page isn’t optimized, visitors are likely to leave your site without purchasing anything – diminishing SE rankings, conversion rates, and sales.which is a best practice for optimizing a landing page for google ads.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”28px” header_text_color=”#000000″ header_font_size=”40px” header_2_font=”Andada Pro||||||||” header_2_font_size=”28px” text_orientation=”center” custom_padding=”46px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n<\/span>OPTIMIZING LANDING PAGES FOR GOOGLE ADS: STRATEGIES AND\u00a0 TECHNIQUES<\/strong><\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”7px” _builder_version=”4.20.0″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-16px|||||” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/nexxacorporates.com\/wp-content\/uploads\/2023\/03\/Untitled-design-7.jpg” title_text=”Untitled design (7)” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” custom_padding=”53px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
Your content goes here. Edit or remove this text inline or in the module Content settings.<\/span><\/p>\nwhich is a best practice for optimizing a landing page for google ads.<\/span><\/p>\nYou can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#E02B20″ text_font_size=”25px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”17px” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/b><\/h4>\n<\/b><\/h4>\n<\/span>1. Be sure that your message is consistent with the ads you’re running<\/strong><\/span><\/span><\/h3>\n<\/strong><\/span><\/p>\n <\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” custom_margin=”-74px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
One of the primary reasons to use websites, in the beginning, is to be sure you’re providing them with the right place. <\/span><\/p>\n<\/span><\/p>\nEnsure your landing page’s language to the ads you’re running through google ads to ensure that users have a good click.<\/span><\/p>\n<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#E02B20″ text_font_size=”25px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”20px” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>2. Make sure that the action is visible over the fold.<\/b><\/span><\/span><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” background_layout=”dark” custom_margin=”34px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
The upper part of a newspaper’s front page is known as “above the fold. “But, nowadays, it typically refers to what’s displayed on a screen before scrolling down.<\/span><\/p>\nIt’s valuable real estate in both cases, and you’ll want to get the most value from it. which is a best practice for optimizing a landing page for google ads.<\/span><\/span><\/p>\n<\/span><\/p>\nInclude your title, your unique sales pitch, and, most importantly, your call to action over the fold so that you can keep your CTAs prominent. <\/span><\/p>\n<\/span><\/p>\nOnly cram more information on the screen than you require. which is a best practice for optimizing a landing page for google ads.<\/span><\/span><\/p>\n<\/span><\/p>\nPlacing too high above the fold could make reading your Call to Action difficult, but make sure that everything a customer requires is available immediately.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#E02B20″ text_font_size=”25px” header_font=”Andada Pro||||||||” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font_size=”20px” custom_margin=”55px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>3.\u00a0The eye is directed with the eye’s directional signals<\/b><\/span><\/span><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” background_layout=”dark” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
Since it’s rare to see a landing page be so small that there is nothing to display below the fold using visual clues to guide your eye down is a great idea. <\/span><\/p>\n<\/span><\/p>\nThese clues could be physical indicators like arrows, forms, animations, images, or even duplicates that keep users engaged and reading.which is a best practice for optimizing a landing page for google ads.<\/span><\/span><\/p>\n<\/span><\/p>\nThe prospectus must be directed to your call-to-action through similar cues to direction. <\/span><\/p>\n<\/span><\/p>\nTo make your CTA distinct from others, Use contrasty, bright colors and an instantly identifiable form.<\/span><\/p>\nFor example, buttons should look like buttons. which is a best practice for optimizing a landing page for google ads.<\/span>\u00a0 <\/span>To draw interest to it, you could add animated arrows or pictures of people who are pointing.<\/span><\/p>\n<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”25px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”20px” custom_margin=”1px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>4. Social proof can be incorporated into<\/b><\/span><\/span><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” background_layout=”dark” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
Most of your clients are familiar enough with the language of marketing to stay clear of it.<\/span> <\/span><\/p>\nHowever good your product may be, using the voice of satisfied customers and community members could give your claims a certain level of credibility that even the finest copy won’t be able to match.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”20px” custom_padding=”31px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>5. Make sure your copy is attractive and clear<\/b><\/span><\/span><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” background_layout=”dark” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
A well-written copy shouldn’t appear like a piece of text; it should be easy to read, much like the back of cereal boxes. <\/span><\/p>\n<\/span><\/p>\nAlthough some services require longer materials (and, in turn, longer landing pages), most are better off making things easy. <\/span><\/p>\nTake into consideration fewer paragraphs as well as a larger number of list-like bullets.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”20px” custom_margin=”22px|||||” custom_padding=”33px|||||” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>6. keep your page loading fast<\/b><\/span><\/span><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” background_layout=”dark” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
According to a research study, 70% of consumers acknowledge that the speed of loading affects their buying decision.<\/span><\/p>\n It is possible to lose a lot of potential customers when your website takes up to three minutes to display on mobile devices.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_text_color=”#000000″ header_font_size=”40px” header_3_font=”Andada Pro||||||||” header_3_font_size=”20px” header_4_font=”Andada Pro||||||||” header_4_font_size=”20px” border_radii=”off||||” global_colors_info=”%91%93″]<\/p>\n
<\/span>7. Utilize scarcity techniques<\/b><\/span>