{"id":7813,"date":"2021-06-10T07:26:11","date_gmt":"2021-06-10T07:26:11","guid":{"rendered":"https:\/\/nexxacorporates.com\/?p=7813"},"modified":"2021-07-28T03:20:15","modified_gmt":"2021-07-28T03:20:15","slug":"evolution-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/","title":{"rendered":"A hand guide for the Evolution of Influencer marketing; Past, present  &#038; future"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#041e25&#8243; custom_padding=&#8221;52px||52px||true|&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;248px&#8221; custom_padding=&#8221;||9px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67cfb58d0dea9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67cfb58d0dea9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#A_hand_guide_for_the_evolution_of_influencer_marketing_past_present_future\" title=\"A hand guide for the evolution of influencer marketing; past, present &#038; future\">A hand guide for the evolution of influencer marketing; past, present &#038; future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#A_hand_guide_for_the_evolution_of_influencer_marketing_past_present_future-2\" title=\"A hand guide for the evolution of influencer marketing; past, present &amp; future\">A hand guide for the evolution of influencer marketing; past, present &amp; future<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#History_of_influencer_marketing_evolution_of_influencer_marketing\" title=\"History of influencer marketing \/ evolution of influencer marketing\">History of influencer marketing \/ evolution of influencer marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Stage_1\" title=\"Stage 1\">Stage 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Stage_2\" title=\"Stage 2\">Stage 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Stage_3\" title=\"Stage 3\">Stage 3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#The_power_of_Influencer_marketing\" title=\"The power of Influencer marketing\">The power of Influencer marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Future_of_influencer_marketing\" title=\"Future of influencer marketing\">Future of influencer marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Strict_guidelines_for_influencer_marketing\" title=\"Strict guidelines for influencer marketing\">Strict guidelines for influencer marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Micro_influencers_for_more_engagement\" title=\"Micro influencers for more engagement\">Micro influencers for more engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Performance_based_Marketing\" title=\"Performance based Marketing\">Performance based Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Scope_of_influencer_marketing\" title=\"Scope of influencer marketing\">Scope of influencer marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Let_us_sum_up\" title=\"Let us sum up\">Let us sum up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nexxacorporates.com\/evolution-of-influencer-marketing\/#Latest_Blogs\" title=\"Latest Blogs\">Latest Blogs<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"A_hand_guide_for_the_evolution_of_influencer_marketing_past_present_future\"><\/span>A hand guide for the evolution of influencer marketing; past, present &#038; future<span class=\"ez-toc-section-end\"><\/span><\/h1>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||||on|||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||19px|||&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;left&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_letter_spacing_tablet=&#8221;&#8221; header_letter_spacing_phone=&#8221;-1px&#8221; header_letter_spacing_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.4em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h1><span class=\"ez-toc-section\" id=\"A_hand_guide_for_the_evolution_of_influencer_marketing_past_present_future-2\"><\/span>A hand guide for the evolution of influencer marketing; past, present &amp; future<span class=\"ez-toc-section-end\"><\/span><\/h1>[\/et_pb_text][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Alegreya SC|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;13px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>BY\u00a0 AYSHA\u00a0 |\u00a0 JUNE 10.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;53px||53px||true|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px|150px|2px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;2px|10px|2px|10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2021\/06\/evolution-of-influencer-marketing&#8230;jpg&#8221; alt=&#8221; evolution of influencer marketing&#8221; title_text=&#8221;evolution-of-influencer-marketing..&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-2px|||&#8221; border_width_all=&#8221;1px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px|auto||auto||&#8221; custom_padding=&#8221;2px|150px|8px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<blockquote><\/blockquote>\n<p>I want to be an influencer..<\/p>\n<p>Why is influencer marketing a powerful marketing strategy ?<\/p>\n<p>What is the future of influencer marketing ?<\/p>\n<p>Is there any scope for influencer marketing ?<\/p>\n<p>If these questions prick you, this is your guide for the evolution of influencer marketing.<\/p>\n<p>To get inspired<\/p>\n<p>Grow your community<\/p>\n<p>Surprisingly , brands are spending one by fourth of their revenue for digital solutions and brands need influencers in action.<\/p>\n<blockquote>\n<p><strong>Why this much amount ?<\/strong><\/p>\n<\/blockquote>\n<p>Because it is evident that ..<\/p>\n<p>Word of mouth is the powerful strategy<\/p>\n<p>A substantial amount of customers are using any of the social media <br \/>Consumers follow opinions, decisions and information in social media.<\/p>\n<p>Knowingly or unknowingly, consumers are convinced by the content they consume in social media.<\/p>\n<p>Basically, we don\u2019t give much attention to the emergence of influencer marketing.<\/p>\n<p>We are constantly looking for the<a href=\"https:\/\/nexxacorporates.com\/influencer-marketing-trends-2021\/\"> influencer marketing trends in 2021<\/a>, but unaware of its scope, future and opportunities.<\/p>\n<p>Come on !<\/p>\n<p>Let\u2019s get deep into the evolution of influencer marketing !!<\/p>\n<blockquote><\/blockquote>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;HOW&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#07404a&#8221; custom_padding=&#8221;35px||35px||true|&#8221; da_popup_slug=&#8221;HOW&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||||on|||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<h2><span class=\"ez-toc-section\" id=\"History_of_influencer_marketing_evolution_of_influencer_marketing\"><\/span>History of influencer marketing \/ evolution of influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2021\/06\/History-of-influencer-marketing.jpg&#8221; alt=&#8221;History of influencer marketing&#8221; title_text=&#8221;History-of-influencer-marketing&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Stage_1\"><\/span><strong>Stage 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>\u00a0It was in the year 1765, Josiah Wedgwood ,who lived in the English Hills ,his bread and butter was pottery making. He destiny changed when one of his cream colour artwork got approved by Queen Charlotte.<\/p>\n<p>Queen was the major social influencer of the time.<\/p>\n<p>He came to known as \u2018His Majesty\u2019s Potter\u2019. Wedgewood strengthened his status and began to promote his pottery as \u2018queens ware\u2019. It was the emergence of the world&#8217;s first luxury brand.<\/p>\n<p>The queen\u2019s endorsements strengthened his brand, and people started flocking for his product.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Stage_2\"><\/span><strong>Stage 2 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>The very next era has witnessed the wave of fictional characters.do you heard about coca cola\u2019s santa ?<\/p>\n<p>During the time of the great depression, the beverage drive sales with a jolly image of Santa Claus who cheered up the target audience.<\/p>\n<p>Decades after, quaker oats\u2019s little Mikey was another wave in the marketing the brand wanted the target audience to like \u2018 if Mikey likes it, I like it \u2018.<\/p>\n<p>These ads influenced people and these fictional characters were the influencers of the past.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Stage_3\"><\/span><strong>Stage 3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>\u2018\u2019Boost is the secret of my energy \u2018\u2019. Do you remember it ?<\/p>\n<p>It was another example of celebrity endorsement.<\/p>\n<p>Yes, the next stage of influencer marketing.<\/p>\n<p>Compared with fictional characters, celebrities are human, just like us .<\/p>\n<p>So, they have the ability to convince the audience of their endorsement.<\/p>\n<p>Slowly, people couldn&#8217;t relate to their over the top lifestyle and they became discontented of celebrity endorsements.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;HOW&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;32px||32px||true|&#8221; da_popup_slug=&#8221;HOW&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||||on|||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<h2><span class=\"ez-toc-section\" id=\"The_power_of_Influencer_marketing\"><\/span>The power of Influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2021\/06\/Influencer-Marketing-Corp.jpg&#8221; alt=&#8221;The power of Influencer marketing &#8221; title_text=&#8221;Influencer-Marketing-Corp&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>Massive use of social media platforms, like Instagram, YouTube, Facebook and everyone started to exhibit their lifestyle .<\/p>\n<p>It is common that celebrities and popular personalities have large followers. <br \/>However, common people with highly engaging content and close interaction with followers came to be known as influencers.<\/p>\n<p>As compared with celebrities or cine actors, these regular people share more relatable content . Their consistency and credibility has earned attention and trust by the followers.<\/p>\n<p>Meanwhile, these influencers share the bitter phase of life. Their achievements, their happiness..etc.<\/p>\n<p>It is more similar to the experience of the followers.<\/p>\n<p>Followers perceive the influencers as one among them.<\/p>\n<p>As the emergence of influencer marketing, brands started to approach influencers to implement best influencer marketing strategy.as such increase their reach and dominance.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;HOW&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#07404a&#8221; custom_padding=&#8221;35px||35px||true|&#8221; da_popup_slug=&#8221;HOW&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||||on|||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<h2><span class=\"ez-toc-section\" id=\"Future_of_influencer_marketing\"><\/span>Future of influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2021\/06\/future-of-influencer-marketing&#8230;jpg&#8221; alt=&#8221;future of influencer marketing&#8221; title_text=&#8221;future-of-influencer-marketing..&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>Are you wondering about the future of influencer marketing ?<\/p>\n<p>If you are ready to build a career in influencer marketing, you must know about its future and golden opportunities it provides.<\/p>\n<p>So get, set , ready .<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Strict_guidelines_for_influencer_marketing\"><\/span><strong>Strict guidelines for influencer marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>There are many instances of promoting fake products, giving false promises and earning controversies.<\/p>\n<p>That is why a strict guideline has been enunciated to protect the rights of customers.<\/p>\n<p>Influencers must expose whether they are involved in a paid promotion or revealing their own experience.<\/p>\n<p>Please be patient, more guidelines are on the way .<\/p>\n<p>Wait and see.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px||150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Micro_influencers_for_more_engagement\"><\/span><strong>Micro influencers for more engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>\u2018\u2019Jack of all trades but master at none \u2018\u2019<\/p>\n<p>Is that you?<\/p>\n<p>Sorry , it is not applicable in the field of influencer marketing.<\/p>\n<p>If you are promoting whatever is in your way, you don\u2019t have any worth.<\/p>\n<p>Choose your area, your area of interest &amp; expertise.<\/p>\n<p>Don\u2019t forget to recheck the marketing value of the same.<\/p>\n<p>Be a micro influencer , share your knowledge.<\/p>\n<p>Create quality content for more engagement.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px|7px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Performance_based_Marketing\"><\/span><strong>Performance based Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>Influencer marketing statistics show that influencer marketing is ready to hit 15 billion dollars by 2022.<\/p>\n<p>Such an enormous amount.<\/p>\n<p>Be careful about your performance.<\/p>\n<p>Metrics analyse your performance.<\/p>\n<p>The reach, engagement, conversion, etc.<\/p>\n<p>To that end brand will clearly analyse reach, clicks, and other metrics too.<br \/>Regardless of your niche, get ready to be different!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;HOW&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;32px||0px||false|&#8221; da_popup_slug=&#8221;HOW&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||||on|||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Montserrat|800||||on|||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<h2><span class=\"ez-toc-section\" id=\"Scope_of_influencer_marketing\"><\/span>Scope of influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px|1px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/nexxacorporates.com\/wp-content\/uploads\/2021\/06\/scope-of-influencer-marketing.jpg&#8221; alt=&#8221;scope of influencer marketing&#8221; title_text=&#8221;scope-of-influencer-marketing&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;1px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||30px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>The scope of Influencer marketing shows the opportunity in the main domain.<\/p>\n<p>A life without digital platforms is out of our rational thoughts.<\/p>\n<p>Apparently, Brands are depending influencers and content creators. That is the success of influencer marketing . so the scope is unending and opportunities are vast.<\/p>\n<p>However , an influencer marketer must be picky in his \/ her niche.<\/p>\n<p>Be consistent with the content.<\/p>\n<p>Be alert about the newly emerging social media platforms and try to unearth your potential.<\/p>\n<p>Be a good observer to learn the beats of the marketplace and ever changing trends.\u00a0<\/p>[\/et_pb_text][et_pb_divider color=&#8221;#000000&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;MEDIA&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;3px||3px||true|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;41px||0px||false|false&#8221; da_popup_slug=&#8221;MEDIA&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#cccccc&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px|auto||auto||&#8221; custom_padding=&#8221;0px|150px|7px|150px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|10px||10px|false|true&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;26px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;21px||1px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;left&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.3em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<h3><span class=\"ez-toc-section\" id=\"Let_us_sum_up\"><\/span><strong>Let us sum up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;38%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>The evolution of influencer marketing sounds interesting. Because everyone from celebrities to laymen, they are influencing us in one or other way .We can say influencers are booming all around.\u00a0<\/p>\n<p>Yes, the competition is rising, and you need to beat the competition heating up.<\/p>\n<p>The best way to hold your presence is to be choosy and selective .<\/p>\n<p>Do research before you start your influencer marketing journey.<\/p>\n<p>Consider the marketing value of your niche, count your experience, scratch your interest.<\/p>\n<p>When this trio clubbed together, go ahead.<\/p>\n<p>The power of influencer marketing is beyond your imagination.<\/p>\n<p>Delve deep into the scope.<\/p>\n<p>Start your journey today !<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;1px||1px|||&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<p>\u2726\u00a0\u00a0\u2726\u00a0\u00a0\u2726\u00a0\u00a0\u2726\u00a0\u00a0\u2726<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Oswald|500|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;45px&#8221;]<h3><span class=\"ez-toc-section\" id=\"Latest_Blogs\"><\/span>Latest Blogs<span class=\"ez-toc-section-end\"><\/span><\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#000000&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;12%&#8221; module_alignment=&#8221;center&#8221;][\/et_pb_divider][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>A hand guide for the evolution of influencer marketing; past, present &amp; futureBY\u00a0 AYSHA\u00a0 |\u00a0 JUNE 10. I want to be an influencer.. Why is influencer marketing a powerful marketing strategy ? What is the future of influencer marketing ? Is there any scope for influencer marketing ? If these questions prick you, this is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/posts\/7813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/comments?post=7813"}],"version-history":[{"count":0,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/posts\/7813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/media\/7864"}],"wp:attachment":[{"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/media?parent=7813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/categories?post=7813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexxacorporates.com\/wp-json\/wp\/v2\/tags?post=7813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}