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The evolution of digital marketing over the past decade, from simple online promotions to highly structured, as well as data-driven strategies. The 7 Cs of Digital Marketing provide a customer-focused framework- which means the priorities of the customer, or simply...

What is generative AI? Generative AI is a type of artificial intelligence designed to help people create new content faster and more efficiently. As digital work continues to grow, relying only on manual creation becomes time-consuming and difficult to scale. What is...

In influencer marketing in digital marketing, an influencer is not just a social media user; they are powerful individuals who can significantly shape people’s opinions, preferences, and even their behavior. These individuals create content according to their niche...

Lead generation is one of the most important parts of growing any business. Without leads, there are no sales. But today, getting random leads is not enough. Businesses need high-quality leads—people who are genuinely interested and ready to buy.
 Data-driven lead...

We know that if we want to build a business, having a website is mandatory. But despite having quality content, it's hard to bring organic traffic to your website. However, simply owning a website is not enough. Many businesses struggle to attract visitors even after...

Dropshipping has been one of the most popular online business options in India, especially for those who are looking to establish an online store with a minimal cost. With a low cost of starting as well as no inventory requirements and flexible hours of operation, It...