A hand guide for the evolution of influencer marketing; past, present & future

Stage 1

 It was in the year 1765, Josiah Wedgwood ,who lived in the English Hills ,his bread and butter was pottery making. He destiny changed when one of his cream colour artwork got approved by Queen Charlotte.

Queen was the major social influencer of the time.

He came to known as ‘His Majesty’s Potter’. Wedgewood strengthened his status and began to promote his pottery as ‘queens ware’. It was the emergence of the world’s first luxury brand.

The queen’s endorsements strengthened his brand, and people started flocking for his product.

Stage 2

The very next era has witnessed the wave of fictional characters.do you heard about coca cola’s santa ?

During the time of the great depression, the beverage drive sales with a jolly image of Santa Claus who cheered up the target audience.

Decades after, quaker oats’s little Mikey was another wave in the marketing the brand wanted the target audience to like ‘ if Mikey likes it, I like it ‘.

These ads influenced people and these fictional characters were the influencers of the past.

Stage 3

‘’Boost is the secret of my energy ‘’. Do you remember it ?

It was another example of celebrity endorsement.

Yes, the next stage of influencer marketing.

Compared with fictional characters, celebrities are human, just like us .

So, they have the ability to convince the audience of their endorsement.

Slowly, people couldn’t relate to their over the top lifestyle and they became discontented of celebrity endorsements.

Are you wondering about the future of influencer marketing ?

If you are ready to build a career in influencer marketing, you must know about its future and golden opportunities it provides.

So get, set , ready .

Strict guidelines for influencer marketing

There are many instances of promoting fake products, giving false promises and earning controversies.

That is why a strict guideline has been enunciated to protect the rights of customers.

Influencers must expose whether they are involved in a paid promotion or revealing their own experience.

Please be patient, more guidelines are on the way .

Wait and see.

Micro influencers for more engagement

‘’Jack of all trades but master at none ‘’

Is that you?

Sorry , it is not applicable in the field of influencer marketing.

If you are promoting whatever is in your way, you don’t have any worth.

Choose your area, your area of interest & expertise.

Don’t forget to recheck the marketing value of the same.

Be a micro influencer , share your knowledge.

Create quality content for more engagement.

Performance based Marketing

Influencer marketing statistics show that influencer marketing is ready to hit 15 billion dollars by 2022.

Such an enormous amount.

Be careful about your performance.

Metrics analyse your performance.

The reach, engagement, conversion, etc.

To that end brand will clearly analyse reach, clicks, and other metrics too.
Regardless of your niche, get ready to be different!