how businesses use social media to connect with customers

The mystery about how businesses use social media to connect customers is something every business is looking to clear up or unearth the secret.`

Is there any secret behind it ?

Unfortunately , some entrepreneurs forget social media represents their brand extension and it is an important place to show their brand personality and build community.

In fact, if you use social media the right way, it can be used to build social relationships.

In reality, people are setting up their social media platforms just a Facebook and Instagram page.

And they leave it , giving no concern there. The effect is no marketing via social media.

The entrepreneurs wail about lack of Facebook post ideas to grow their business.

Giving great experience to your audience through social media can increase your branding, trust and loyalty.

People use social media like Facebook, Instagram, etc for fun, but there are sales that come through these social media.

It is obvious that each social media has different goals and uses , using it in the right sense can only make a difference.

Let us examine.

It is common that mistakes can arise at any time of the day. But how do you dealt it , how do you take it in a positive sense can make a difference

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Table Of Contents

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How to do customer service in popular social networks

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How should businesses use social media to connect customers around the globe

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Social media and customer service tools

How to do customer service in popular social networks

how businesses use social media to connect with customers

Discover the best social media platform that connects your customers.That is the thought of every business personnel.

Remember, it depends on your goals and accomplishments.

For instance, if you are looking for a younger audience, opt Facebook or Instagram. If your prospects are professionals, go for LinkedIn marketing.

Most popular Social networks in India are the following:

Your company’s Facebook response time must be included in your page.
We are fortunate enough to have Ai powered bots that render the best solution to the audience .

Customer service on Twitter

On twitter people expect a reply immediately.
With the constant overflow of information, people are expecting an instant reply. You need to listen, appreciate and resolve the issue.

Instagram for customer service

●  Add customer service contact info in your bio

●  Set up quick replies for most commonly asked questions

●  Enable notifications to know brand mentions

How should businesses use social media to connect customers around the globe

Use hashtag tactically

 Social media is a great customer service tool. but it’s is your duty to handle or resolve customer complaints and concerns to show how dedicated you are. It builds branding and loyalty.

It is saying that each business has a separate strategy for the smooth service. The same applies for building customer relationships.

You should know your customer service strategy can build or ruin your reputation.

Here are 4 pro tips to use social media as a customer service tool.
Be real in your customer relationship
Many businesses use social media for self promotion. they hardly check their messages or seldom give replies .

Studies show that 42% of customers expect to get a response to their complaint through social media within 60 minutes and nearly one third of the audience expect a reply within half an hour.

Examine your experience, if you have a query about a product, and you asked your concern. what will you do next, keep on checking the message and expect a reply as soon as possible.

If you don’t get any reply, you lose your interest. Same principle here. Your customers start to be averse to your business. Be real, give reply and maintain a smooth relationship.

Maintain a separate handle for customer service

How about a separate social media account for customer service. Imagine, you have only a account for your business.

There is a chance to get orders,

There is a chance get queries over the product or service

There is a chance to get complaints.

If you get everything in the same page. there is a chance you can go unattended.

Right ?

If your customer contact the wrong handle for customer service, kindly ask them to connect the customer service handle.

Keep a separate social media handle for customer service and be an apple of your customer’s eyes.

Rightly handle the angry customer

Many angry or frustrated customers leave negative comments or messages.

you must not avoid them.

It is confusing how to treat them .

Promptly give them a reply and show them you give value to them.

don’t encounter everything in public.

Kindly ask them to come on private message.

You can discuss positive matters in private as well. It shows that you value them more than public praise.

Use hashtag tactically

Hashtag keeps everything organised and navigates everything easily. You can use hashtag to curate content, For example, a trending content hashtag and it is also valuable to use brand specific hashtags. Please be note that don’t string too many words together. Limit the number of hashtag you use.

Find some best social media customer service tools that give best result. It is a way of letting you know the trends, keywords, mentions and conversations that require service.

Social media and customer service tools

Social media and customer service tools

Find some best social media customer service tools that give best result. It is a way of letting you know the trends, keywords, mentions and conversations that require service.

Sparkcentral by hootsuite

◈ Instagram
◈ Twitter
◈ Facebook Messenger
◈ WeChat
◈ WhatsApp

● You can manage conversation in all these medium
● Use Ai powered chatbots to handle simple queries

Hootsuite

⦿ Identify conversation that need service response
⦿ Store and share support content
⦿ Connect the customer support team with incoming support messages .
⦿ Track, analyse and measure your customer service effort

Clickdesk

◒ It is a live chatting app that helps to connect your brand on twitter .
◒ Use a private interface that resolves customer service issues in actual time.

Reply.ai

◓ It is a chatbot that can use in Facebook
◓ It interacts with customers in multiple language
◓ When human help is required, it will notify you through the Hootsuite inbox.

How businesses use social media to connect customers is not a novel topic. However, it requires wide attention. Building social relationships can make and break your business.it is essential to choose the best chatbot service and important customer service tools to give maximum support, pleasant experience to your customer.

Please note that a customer counts his/ her experience with your brand and it decides how loyal they will be to your enterprise.

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