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How to boost your seo performance with multilingual website
BY Nasireen | Jan 19.
You’re not receiving the amount of traffic on your site you had expected for, or international visitors aren’t interacting with your website?
Well ! If you’re looking to expand your business, translating your website is always a good idea.
In an effort to mitigate the physical and mobility limitations caused by unexpected occurrences of COVID-19 pandemic, people are migrating more and more aspects of their everyday life to the digital sphere, such as communication, work, and shopping.
Despite the constantly increasing number of internet users across the globe access to language remains an issue. The majority of internet content is written in English.
According to the management of social media and analysis platform Hootsuite’s Global State of Digital 2020 report which is a staggering 56.8 percent of content posted by the leading 10 million most visited websites are written in English.
This is a staggering gap, considering that there are over 6,500 languages spoken around the world today , and that native English speakers make up only 4.9 percent of the population.
Chinese is the most popular, and is utilized by 16.5 percent of the world’s population which accounts for just 1.4 percent of the web content.
This provides a great chance for digital marketers to expand their reach through the multilingual websites that offer translation services to millions of new viewers through appropriating and improving their content to be compatible with different languages.
But, How can translating benefit your website? Well, let’s discuss this in further detail.
Multilingual website is beneficial to your SEO strategy
➥ More traffic and engagement improves SEO Ranking
It is more likely that web users will convert to sales if the information is written in their native language.
Internet users usually search for products or services in their native language when searching the internet. This means that the keywords you used to optimize your English site won’t show up in international searches and won’t result in page impressions.
So make sure that your SEO and website are translated according to the keyword research. By optimizing your pages, tags and meta descriptions according to the same keywords that your international audience utilizes, you’ll show up in more searches and receive more engagement and traffic which will improve your SEO’s overall ranking
➥ Translated versions of your website have chances of getting more rewards by search engine
Because search engines consider each version of your website as a part of the same site, it is more SEO-friendly to offer foreign-language versions. Each version is counted and treated as a single site. This improves the SEO ranking.
How to translate websites?
Multilingual website is the process of adapting web content to fit the social preferences of your audience. This helps you increase the engagement of your visitors by engaging the readers on a personal level. The first step to making a localization happen is to translate your entire site.
Let’s take a look at the basic options for translating websites. If you wish to translate your website, there are options available to users: Human translation and Machine translation.
➨ Human Translation
Human translation refers to the process of having professional human translators translate websites between two languages. Many organizations offer human translation services for a cost.
The main advantage for human translators is the fact that they take context structure and language specifics into account. Additionally it is common for human translation to involve processes like proofreading and quality assurance.
➨ Machine Translation
The process of machine translation is also referred to as automated translation, which converts the content of a website in one or more languages with the help of artificial intelligence.
Google Translate, for instance, utilizes an algorithm for neural machine translation to translate pages’ text into different languages. Contrary to human translations, Machine translation does not take the context or nuances of language to account, which can lead to incorrect translations.
Top 10 reasons to translate your website
Serving global customers online is the best way to continue growth for your company . And localized web sites can be the most effective method to connect with them.
➥ You want to expand your brand reach
Aiming at global and multilingual markets is an excellent strategy to boost the growth of your business while localized websites can be the most effective method to connect with these markets. They are essential to:
● The brand is getting reach.
● Informing prospective customers, distributors or partners on your company’s brand and the services it offers.
● In addition to that providing engaging experience for customers and helping new customers to be served in their preferred languages.
➥ Your brand is growing in popularity across the world.
If you notice an unanticipated interest from overseas for your offerings or services Keep engaged by converting your website. This shows appreciation for your new customers and allows them to interact directly with your company’s image.
➥ You do business outside of the local market
If you’re already doing business outside of your local market, it’s an excellent practice to offer localized information and assistance for customers from abroad.
Customers are much more likely to conduct business with you if they’re able to understand the product description, comprehend the options for payment and shipping, and make transactions in the language they feel most comfortable with.
➥ You differ from your competitors
A website that is translated can distinguish your company from competitors. Being in a market before competitors can allow you to increase your market share quicker and allows you to set the standard in terms of quality and service that your competition will have to match later on.
➥ You keep up with competitors
Your competitors may be serving online users using their favorite languages. To stay relevant in these markets, it is essential to translate your website as well.
There are translation services that can get you to new markets quickly with flawless translations that help you gain an edge in UX and user experience.
➥ The data suggests it
Based on your website’s analytics .In addition to your local market, analize ,where is your website’s traffic coming from? How long Have they spent on your website or are leaving quickly? How many have converted? If you can answer these questions using data, you will reveal markets that aren’t served by multilingual websites.
➥ You want SEO Benefits
It’s possible that you didn’t realize that your site is much more than a means for your customers to interact with and engage through your company.
It’s also a crucial element of an SEO strategy. SEO benefits are gained through online content which improves your ranking in search results and, ultimately organic traffic.
The benefits can be multiplied by utilizing multilingual websites. When you are implementing your marketing plan take into consideration the importance of the multilingual aspect of SEO.
Your translated content should contain keywords optimized for SEO, which will help new users discover your brand in their native language.
➥ You’re looking to increase the flow of traffic and revenue.
People around the world who cannot browse your site won’t be able to find you. And if they can’t locate you, they won’t be converted.
Making your content accessible in different languages will draw new visitors, increase your website’s traffic and eventually lead to conversions. Conversions should not be restricted to transactions on your website.
Websites that aren’t transactional benefit from translations in the form of filled contact forms, downloads of informational content as well as calls to sales representatives.
➥ People want to feel understood
Customers are naturally more confident in online and eCommerce businesses that have taken the time to translate their sites into the native language of their customers.
They will be more engaged when content that is translated is made localized to meet the specific cultural and linguistic differences.
People react well to businesses that recognize the importance of personalized marketing. Increase trust by translating your website in the languages of your clients.
➥ Deliver a global Customer Experience
Offering your customers around the world an authentic experience online is the most effective reason to translate your site.
Your goal should be to raise awareness of your brand, promote your services and products with pertinent content and provide your market in a manner that stands out from the crowd.
Your international customers should have an experience that is comparable to your website’s original. Your clients don’t just want this kind of experience, they are expecting it. So, promise not to disappoint them.
How to build multilingual website
● Choose the best website builder for you.
● Sign up to the right plan for you.
● Register a unique domain name.
● Pick a template you love.
● Customize your design.
● Add and format (and translate) your site’s content.
● Make it multilingual!
● Preview and test your website.
● Publish your multi language website online.
Bonus tips – WIth the help of WordPress language plugins you can design multilingual or bilingual websites. You can also let your visitors translate the content with Google Translate.
TranslatePress plugin is a best choice for you
TranslatePress is a fully-fledged WordPress multilingual plugin that allows you to translate everything on your site.
The most notable characteristic for TranslatePress is it permits you to translate straight through the front-end.
It is easy to switch languages while translating as well as the preview will be updated instantaneously. Another advantage of this method is that it allows you to translate themes, content plugins, themes, or even meta-data with no changes to the user interface.
TranslatePress is the perfect tool in manual translations. You can do the translation yourself or give the translator user position to anyone on your website. Users are able to translate the content they want to and will not have access to your admin section.
Check out blog on How to create website for business in 12 easy steps
Best websites for transilation
Translating words from one dialect to another isn’t easy.
Many websites have been devoted to providing translation services. In order to help you pick which one is the most effective among hundreds of them, I’ve combed through the internet to show you the top 8 translation websites.
➥ Google Translate
The effectiveness of Google Translate largely depends on the language and text used; however, it is the most well-known translation site that is available.
The website can translate between languages automatically, and also has the option of a text box to accept input that is of any size. It also lets users choose the preferred method of input such as keyboard input, or handwriting.
The platform is available in more than 100 languages, and an array of other options including the capability to save, share the text, listen to it, and then copy the translated text.
➥ Yandex Translate
Yandex Translate is another top platform that lets users translate websites, text as well as images.
It has an appealing interface, speedy response, and the ability to translate many languages. Additionally, the site is not just suitable for one-time searches but also to learn new languages.
It includes a feature that offers corrections to bad translations, and is able to support texts with more than 10,000 characters. In addition, it lets users switch between two languages by pressing just a single click.
➥ Bing Translator
Bing Translator is yet another user-friendly website for translation that does the job. With a striking and contemporary interface, the platform can accept inputs of up to 5 000 characters.
It also includes an auto-detect function to ensure you identify the text’s native language prior to you translating it to another one. You can also save the translated text onto the clipboard, and then share the text on different platforms.
Reverso is a cutting-edge site which automatically converts text from one culture to another.
The most impressive feature of the website is the contextual translation. Below the translated text there’s a box which provides further instances of the way that translation may have been interpreted if the source text were slightly different.
The site also includes an on-screen keyboard, and permits the users to hear spoken text.
The translation and localization of your website can boost your business and help you increase exposure to the world.
Serving multinational and multilingual customers online by providing an online site that is translated and localized is a great option to continue to grow.
Be everywhere your clients are. Be sure to adapt your content to your mobile applications, social media platforms, emails, and other platforms.
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