How to optimize your ecommerce app on the play store and apple store

What Is App Store Optimization?

Apple app store vs play store ranking factors

How to optimize your ecommerce app on the play store and apple store

How important is app store optimization, really?

App Store Optimization puts a lot of emphasis on your app’s data. It is essential to choose the most current and trending keywords. But not all of the action takes place behind the scenes.

A user must still like your app’s look before they download it. This means optimizing your icons and screenshots.

So why App Store Optimization is important? App Store Optimization is all about creativity. A great title, compelling description, and keywords can all make an app stand out.

It may not get the success it deserves if it has a lousy icon or screenshots. When optimizing your creatives, you should consider the differences between Apple’s search results and Google.

Apple search results show two screenshots of each app making it easier for ios app store optimization. This makes your first screenshot – or preview video if you have one, essential for converting users.

Google, however, doesn’t display screenshots in search result results. Your icon will instead be the only creative item in the search results.

There are various tools available that you can use to learn and figure out how to optimize your ecommerce app on the play store and apple store efficiently the right way.

App store optimization tools

● AppFollow

● KeywordTool

● Mobile Action

● Search Man

● Sensor Tower

● KeywordTool

● Meatti

● App Tweak

● App Radar

● AppFigures Keyword Explorer

If you are finding it challenging to use these apps, you can always get in touch with an ecommerce app development company in Kerala or a web and app development specialist to do all the challenging work on your behalf.

ASO tips and tricks on how to optimize your ecommerce app on the play store and apple store

Use Relevant Keywords

It is crucial to research the best keywords for your target audience because it’s essential to identify the keywords potential customers are searching for and possibly those keywords that your top competitors use.

Your customers will be able to find your app more quickly if you match keywords with their needs and this can be done by learning how to do effective keyword research.

We highly recommend using Google Keyword Planner to help you analyze keywords and then migrating to app store optimization tools such as Mobile Action and Sensor Tower.

You will need to research the demand, traffic, difficulty, and traffic for the keywords before publishing your app.

Also, see how many other apps have it but make sure you include selected keywords in the app’s description and title.

Your ASO will benefit from keywords with high traffic and low to moderate app usage. You can also look at the top apps for each keyword to get a sense of what people search for when they search that term.

Here are some other tips that will help you choose the right keywords for your app.

Avoid keywords that contain the word “app” and your competitors’ brand names.

Avoid using phrases and instead use words.

Consider the number of words in the keyword search.

To separate keywords, use commas instead of spaces.

Instead of writing numbers out, use digits.

Avoid using keywords that are not related to your app. It will negatively impact your ranking.

Use only one form of a keyword.

Title & Description Optimization

 To get more downloads, title metadata is the most important. Start by writing a title under 25 characters to browse the full title on the app browse screen.

To increase app marketing easier, a label should be memorable and easy to read. Your company name and top keyword will help you find your app easily.

After you’ve chosen your title, search for your app. If you get thousands of results, it is not creative enough. It should be unique as well.

Your description should contain as many keywords relevant as possible within the first 250 characters. But that does not mean you should do keyword stuffing.

Any additional information you want to provide to your audience beyond the initial description will require a click to “read more.” An efficient ecommerce app optimization strategy will make it easier for your target audience to navigate and enjoy the experience.

Focus on Icon Design & Screenshots

Designing an engaging app icon is more important than you think. App store users only have one chance to see your app’s value, so make sure you choose wisely.

Test four different app icon variations before launching. What you like might not always be something your target audience wants. It’s essential to make the app icon a positive first impression.

Icons play a significant role in the number of downloads for an app. This is why it’s important to know how to optimize your ecommerce app on the play store and apple store. You need to invest some time and effort in creating great icons.

While you can debate the unfairness of judging a book or app by its cover, in the end, it is what many people do. Your app’s icon must be eye-catching and engaging.

It’s not an easy task to come up with something creative all of a sudden, so it’s worth hiring a professional designer or a digital marketing specialist in Kerala to create a few icons.

Choose the most appealing icon that best represents the purpose of the app. Keep in mind that app store visitors may be drawn to your icon while browsing and might decide to download it.

You should be careful about explicit content and don’t copy other ecommerce apps’ icons. Make sure your app icon is easily identifiable and memorable. To avoid confusion among potential customers, try to use colors that are different from your top competitors.

Most people will view your screenshots; there are essential to have before you decide to download them. We recommend that you upload as many screenshots of the download as possible.

Use a colorful template that your screenshots are professional-looking and visually pleasing to your audience.

Do not focus a lot on the text and ignore the visual features. Visual features should be included to show that your app is better than the competition.

Positive Reviews & Social Proof

App Store Optimization is greatly affected by positive reviews and ratings. It is in your best interests to obtain as many as possible to build positive reviews.

But it must be honest reviews by your audience who have downloaded the app. People who like the app, understand, and easily incorporate it into their day will be more than happy to leave positive feedback or reviews.

So try to encourage the users that you know to leave positive reviews about your app on Google Play or the App Store.

Push notifications are another way to get app reviews for successful app marketing. This is as long as you have permission to send push notifications.

We recommend that the notification appears after the app has been opened a certain amount of times.

If the user opens the app often, there is a chance they will like it and leave a positive review. The review will not reflect the user’s experience if they haven’t used the app often.

App Store Optimization Strategy

Your App Store Optimization strategy is key to a successful app that has lots of downloads and visibility.

This will allow you to generate better revenue within a short time. Although Apple and Google don’t share the exact method for ranking the apps, it is clear that these factors will impact how your app ranks during a search.

Because an app with a great user experience is the best for App Store Optimization. It is as vital as optimizing an ecommerce website to provide a better user experience in your website.

App Store Optimization Strategy
 

Your App Store Optimization strategy is key to a successful app that has lots of downloads and visibility.

This will allow you to generate better revenue within a short time. Although Apple and Google don’t share the exact method for ranking the apps, it is clear that these factors will impact how your app ranks during a search.

Because an app with a great user experience is the best for App Store Optimization. It is as vital as optimizing an ecommerce website to provide a better user experience in your website.

Ready to optimize your ecommerce web store on play store and app store

Conclusion

It takes time to master App Store Optimization and learn how to optimize your ecommerce app on the play store and apple store.

But trust me, you will be happy with the results if you take a few minutes each day to work on your app store optimization checklist. And this can be achieved with an effective mobile ecommerce app strategy in place.

Once your app has gained enough traction, you can promote it with Pay-Per-Click Advertising (PPC) to gain more traffic and downloads. If you want to promote your ecommerce app with paid advertisement, you can get in touch with the best Search Engine Marketing in Kerala.

Latest Blogs