How to optimize your ecommerce app on the play store and apple store

App Store Optimization is a hot topic recently due to the massive number of apps currently available in the app stores, both the play store and apple store.

Nearly 3 million+ apps can be found on both the Apple App Store or Google Play store.

So, how can you make your ecommerce app stand out to your target audience from your competitors’ apps?

And how can you rank your app high in an AppStore search and make sure it matches the intent of the App Store searches?

A successful optimization can keep your app at the top of the heap for many years to come. Optimized listings will make your app more relevant to searches, but there is a lot more to understand how to optimize your ecommerce app on the play store and app store.

App Store Optimization is a strategy that will help you rank your mobile app highly in the App Shops and make it more visible to potential users and fans.

Powerful App Store Optimization strategies are critical to the success of both the iOS App Store and Google Play for your ecommerce app.

What Is App Store Optimization?

ASO meaning – App Store Optimization and it is very much similar to Search Engine Optimization(SEO).

App Store Optimization (ASO) is a method used to optimize mobile apps in order to achieve a higher rank on the app store search results.

App store optimization can also be called App Search Optimization, App Search Optimization, and Mobile App SEO.

A prospective user will be more likely to find the app page in the store’s search results if it ranks higher. An increase in visibility means more traffic to the app page within the store.

This is the second crucial step after creating an ecommerce app for iOS or Android. Understanding how to do seo for an app is an ever-evolving and continuous process to find relevant keywords and apply them to stay on top of the search results to gain more traffic. 

 

Apple app store vs play store ranking factors

ranking factors

Various ranking factors determine the ranking of your ecommerce app on the Apple App Store and Google Play Store.

 

Apple App Store

Google Play Store

App Name

App Name

App URL

App Subtitle

App Description

Keyword field

Backlinks

In-App Purchase

In-App Purchase

Rating and Reviews

Rating and Reviews

Updates

Updates

Downloads and Engagement

Downloads and Engagement

Some Hidden factors

Some Hidden factors

How to optimize your ecommerce app on the play store and apple store

mobile ecommerce app strategy

It is crucial to consider the platform on which you will launch your ecommerce app when optimizing your app.

Apple and Google each have their unique process for indexing your app. That means you will need to play to the strengths of each platform to optimize for both successfully.

 

Optimizing on the Apple App Store

 

The Apple App Store is one of the most accessible platforms to optimize for in many different ways.

The App Store app listing consists of two parts: your app’s title and your keywords. While only your title will be visible, both the title and the keywords will have a significant impact on the terms you rank for in search.

Combining words from your identification with your keyword bank can create phrases. If your app is called “Authentic Coffee,” and your keyword bank contains the word “flavourful,” you might rank for the terms “Authentic flavourful Coffee.”

Apple can look at your title and keywords and your description and play with your app to determine which terms and phrases are relevant.

During ios app store optimization, it is crucial to target the right keywords in your title, keyword bank, and description.

 

Optimizing on Google Play

 

Google has a title field, just like Apple. Google limits the length of your title to 30 characters, which is different from Apple. This means that you will only be able to add very relevant keywords to your title.

Google does not have a keyword bank where you can manually target keywords, which Apple doesn’t offer.

Google instead uses keywords in your title, description, and a short description to determine if your app is relevant for which terms.

Google gives a lot of weight to your title and description when determining your rank. It is therefore essential that you use relevant keywords and phrases during play store optimization.

Your long description is the same. You might be able to use trending, high-volume terms in your description naturally and gain a lot more rankings. 

How important is app store optimization, really?

important

App Store Optimization puts a lot of emphasis on your app’s data. It is essential to choose the most current and trending keywords. But not all of the action takes place behind the scenes.

A user must still like your app’s look before they download it. This means optimizing your icons and screenshots.

So why App Store Optimization is important? App Store Optimization is all about creativity. A great title, compelling description, and keywords can all make an app stand out.

It may not get the success it deserves if it has a lousy icon or screenshots. When optimizing your creatives, you should consider the differences between Apple’s search results and Google.

Apple search results show two screenshots of each app making it easier for ios app store optimization. This makes your first screenshot – or preview video if you have one, essential for converting users.

Google, however, doesn’t display screenshots in search result results. Your icon will instead be the only creative item in the search results.

There are various tools available that you can use to learn and figure out how to optimize your ecommerce app on the play store and apple store efficiently the right way.

App store optimization tools

● AppFollow

● KeywordTool

● Mobile Action

● Search Man

● Sensor Tower

● KeywordTool

● Meatti

● App Tweak

● App Radar

● AppFigures Keyword Explorer

If you are finding it challenging to use these apps, you can always get in touch with an ecommerce app development company in Kerala or a web and app development specialist to do all the challenging work on your behalf.

ASO tips and tricks on how to optimize your ecommerce app on the play store and apple store

tips and tricks

Use Relevant Keywords

It is crucial to research the best keywords for your target audience because it’s essential to identify the keywords potential customers are searching for and possibly those keywords that your top competitors use.

Your customers will be able to find your app more quickly if you match keywords with their needs and this can be done by learning how to do effective keyword research.

We highly recommend using Google Keyword Planner to help you analyze keywords and then migrating to app store optimization tools such as Mobile Action and Sensor Tower.

You will need to research the demand, traffic, difficulty, and traffic for the keywords before publishing your app.

Also, see how many other apps have it but make sure you include selected keywords in the app’s description and title.

Your ASO will benefit from keywords with high traffic and low to moderate app usage. You can also look at the top apps for each keyword to get a sense of what people search for when they search that term.

Here are some other tips that will help you choose the right keywords for your app.

Avoid keywords that contain the word “app” and your competitors’ brand names.

Avoid using phrases and instead use words.

Consider the number of words in the keyword search.

To separate keywords, use commas instead of spaces.

Instead of writing numbers out, use digits.

Avoid using keywords that are not related to your app. It will negatively impact your ranking.

Use only one form of a keyword.

Title & Description Optimization

 To get more downloads, title metadata is the most important. Start by writing a title under 25 characters to browse the full title on the app browse screen.

To increase app marketing easier, a label should be memorable and easy to read. Your company name and top keyword will help you find your app easily.

After you’ve chosen your title, search for your app. If you get thousands of results, it is not creative enough. It should be unique as well.

Your description should contain as many keywords relevant as possible within the first 250 characters. But that does not mean you should do keyword stuffing.

Any additional information you want to provide to your audience beyond the initial description will require a click to “read more.” An efficient ecommerce app optimization strategy will make it easier for your target audience to navigate and enjoy the experience.

Focus on Icon Design & Screenshots

Designing an engaging app icon is more important than you think. App store users only have one chance to see your app’s value, so make sure you choose wisely.

Test four different app icon variations before launching. What you like might not always be something your target audience wants. It’s essential to make the app icon a positive first impression.

Icons play a significant role in the number of downloads for an app. This is why it’s important to know how to optimize your ecommerce app on the play store and apple store. You need to invest some time and effort in creating great icons.

While you can debate the unfairness of judging a book or app by its cover, in the end, it is what many people do. Your app’s icon must be eye-catching and engaging.

It’s not an easy task to come up with something creative all of a sudden, so it’s worth hiring a professional designer or a digital marketing specialist in Kerala to create a few icons.

Choose the most appealing icon that best represents the purpose of the app. Keep in mind that app store visitors may be drawn to your icon while browsing and might decide to download it.

You should be careful about explicit content and don’t copy other ecommerce apps’ icons. Make sure your app icon is easily identifiable and memorable. To avoid confusion among potential customers, try to use colors that are different from your top competitors.

Most people will view your screenshots; there are essential to have before you decide to download them. We recommend that you upload as many screenshots of the download as possible.

Use a colorful template that your screenshots are professional-looking and visually pleasing to your audience.

Do not focus a lot on the text and ignore the visual features. Visual features should be included to show that your app is better than the competition.

How to increase visibility on google search

Positive Reviews & Social Proof

App Store Optimization is greatly affected by positive reviews and ratings. It is in your best interests to obtain as many as possible to build positive reviews.

But it must be honest reviews by your audience who have downloaded the app. People who like the app, understand, and easily incorporate it into their day will be more than happy to leave positive feedback or reviews.

So try to encourage the users that you know to leave positive reviews about your app on Google Play or the App Store.

Push notifications are another way to get app reviews for successful app marketing. This is as long as you have permission to send push notifications.

We recommend that the notification appears after the app has been opened a certain amount of times.

If the user opens the app often, there is a chance they will like it and leave a positive review. The review will not reflect the user’s experience if they haven’t used the app often.

App Store Optimization Strategy

Your App Store Optimization strategy is key to a successful app that has lots of downloads and visibility.

This will allow you to generate better revenue within a short time. Although Apple and Google don’t share the exact method for ranking the apps, it is clear that these factors will impact how your app ranks during a search.

Because an app with a great user experience is the best for App Store Optimization. It is as vital as optimizing an ecommerce website to provide a better user experience in your website.

 

App Store Optimization Strategy
 

play store optimization

Your App Store Optimization strategy is key to a successful app that has lots of downloads and visibility.

This will allow you to generate better revenue within a short time. Although Apple and Google don’t share the exact method for ranking the apps, it is clear that these factors will impact how your app ranks during a search.

Because an app with a great user experience is the best for App Store Optimization. It is as vital as optimizing an ecommerce website to provide a better user experience in your website.

Ready to optimize your ecommerce web store on play store and app store

Conclusion

It takes time to master App Store Optimization and learn how to optimize your ecommerce app on the play store and apple store.

But trust me, you will be happy with the results if you take a few minutes each day to work on your app store optimization checklist. And this can be achieved with an effective mobile ecommerce app strategy in place.

Once your app has gained enough traction, you can promote it with Pay-Per-Click Advertising (PPC) to gain more traffic and downloads. If you want to promote your ecommerce app with paid advertisement, you can get in touch with the best Search Engine Marketing in Kerala.

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