Table of Contents
Importance of Voice Search in SEO
BY Gayathri | August 07.
Nowadays, more and more people started using voice commands to search the internet. Then why would you sit down and type information when you can speak it?
Although this was once a luxury, it has now become a requirement in today’s world.
This is a giant leap forward from the days of virtual assistants like Siri and Alexa that could perform ordinary day-to-day tasks such as weather reports, latest news, and scheduling appointments to real-time traffic data and accurate GPS location pin-points.
This information can be delivered to anyone without ever having to press a button or enter a command.
Voice explore feature is an excellent opportunity in the digital marketing field to create keyword matches that are exact to the search queries by saving time.
Because they know the importance of voice search in SEO and they take advantage of this opportunity.
So what are you waiting for?
What Is Voice Search?
Voice search is nothing but using speech to give commands or ask questions to smart or compatible devices such as smartphones and smart speakers for a solution or an answer.
And the device responds to the question for the given queries. In this case, both the parties involved can reap the benefits of this.
These data will help you to understand the importance of voice search in SEO:
According to livemint.com,
Right now, voice search queries are growing 270% per year. And it is said that 55% of users do voice search to ask on their smartphones.
More people are using voice search, especially with COVID-19. Voice search is definitely one of the fast-growing types of search now. As technology progresses, voice chat is becoming more reliable.
Beyond mobile phones, connected devices, and intelligent speakers, over 49% of Google Home and Amazon Echo users find them necessary since intelligent homes have become the new normal.
With the increased use of Apple’s Siri and the Amazon Alexa, even your business should have a proper strategy for voice search and SEO to compete with the rest.
Your business will be more likely to be found than its competitors if you have a solid strategy.
This search method is still relatively new, especially in India, so it is essential to quickly move into space to take advantage of the first-mover advantage.
Learning the importance of voice search in SEO provides an excellent opportunity for local businesses to compete with big companies that have multiple chains worldwide.
Importance of Voice Search in SEO and How does voice search work?
How does voice search work?
Voice searches work with voice identification technology that accepts voice command search questions. Search engines then provide direct answers based on the search queries.
And these search results can be viewed using a combination of text to speech, natural language processing and pre-programmed voice tools.
Digital voice assistants are based on the following principles:
● To transcribe and process human speech into text
● To analyze text to identifying questions and commands
● To find the correct information, connect to search engines and other data sources
● To make the information understandable and valuable for the user.
However, the process of voice search is more intricate than that.
Machine-learning is used to help these programs understand the search intent and natural language of the searcher. These programs are highly sophisticated and improving rapidly.
Let’s dive deeper into voice searches and the importance of voice search in SEO and how to optimize content for voice search.
Apart from the voice search, there is a whole lot out there in the ocean of SEO.
Benefits of Voice Search
Nearly 20% of all searches today are voice-based in Google App. This number will rise quickly before we even know it, making it crucial to create straightforward and relevant content to compete in voice search.
Google Home provides the best result for customer intention. By keeping the Google Business Page current and accurate, businesses can rank higher in voice search.
Some of the main benefits of voice search are:
● Typing can be a time-consuming activity
● Find quick and immediate answers to your questions
● Search the internet in different languages
These are few importance of voice search in SEO. Voice search can be very beneficial. You need to understand how people phrase their queries to take advantage of voice search.
We’ll be discussing strategies that can be implemented into your SEO strategy and how to make sure to optimize content for voice search.
How Voice search affects SEO?
Voice search is also becoming more important in search engine optimization. It’s easier to use voice for a particular search instead of typing. So optimizing your website for search results is essential now more than ever.
It would help if you had a strategy to get found in an audio search engine. And you need it as soon as possible to get started. If you have a proper plan in place, you can take advantage of voice search.
Voice search helps improve a business’s website SEO if you take the proper steps. The more voice search SEO you have, the easier it is for customers to find your business. And that’s why voice search is important.
Voice search SEO is different from a traditional web search. Voice search can have other effects than conventional web search SEO.
Even though it might not be obvious, voice search drives brand awareness and traffic for a website.
There are many low-cost and straightforward SEO strategies that you can use to make sure your business is found via the best voice search.
Alexa, Siri, Google and Google might not be aware that your business exists. So delaying this might cause voice assistants to tell consumers to search for businesses elsewhere.
So it’s high time to understand the importance of voice search in SEO and the importance of voice search optimization to be included in your SEO strategy.
How to optimize your website for voice search?
Your digital platform can also benefit from a higher share of voice searches related to local information and details.
You can include words such as ‘near me” at the end of a query to find things close to your location.
This gives you an immediate answer to your question about nearby restaurants, schools or petrol stations. Your website is immediately visible.
But remember, Voice search is not the same as normal text search.
Voice search is different from typing searches, where a query is entered into a search engine.
Voice search allows consumers to ask direct questions for them to receive a clear and relevant answer and businesses need a different strategy when using voice search.
So you need to do a proper voice search optimization as well as SEO Chrome tool extension.
Voice Search Optimization tips for your content
1. Conversational Tone
You can relate to users better if you speak their language. Sometimes, it’s not possible to find someone answering your question in a professional tone.
It is important to not mislead from the primary purpose of communicating pertinent information, even if you modify and adapt the writing style. You should provide a satisfactory solution, and be clear about it.
Writing more like a human being is a good idea. Long-tail keywords sound natural and more natural than traditional one-word search keywords.
Keep the phrases simple and understand your target audience to know their questions which brings us to the next tip – Long-tail keywords.
2. Use Long-tail Keywords
Keyword research is an essential part of all marketing and advertising. Voice search or commands are no exception to this rule.
And also, search engines should be able to find relevant phrases. Because people are more likely to use natural language, making long-tail keywords are more suitable for semantic searches.
These keywords can improve SEO and increase your chances of being discovered online by voice assistants.
Because when it comes to voice searches, natural-sounding queries and phrases have replaced the traditional way people search.
No matter what, voice searches will continue to dominate mobile devices.
This will affect SEO for business and make it even more critical for businesses to have mobile-friendly websites and for SEO practices that grow to keep up with this trend.
3. Focus on Local Searches
Voice search queries often seek out location-based content. If you are a local business owner and want to be found locally, this is that easy solution.
Voice search is a great way to optimize your content and get found via voice search. Use phrases such as “near me.” This is a popular search term that consumers use to find products and services.
Local search and voice search go hand-in-hand. Marketers should update their local SEO strategies and understand the importance of voice search in SEO to take advantage of both.
A new data set supports the assertion that voice searches tend to be more about location-based topics than types of queries.
It is crucial to optimize your website for local searches, especially if you are a local business.
4. Speed & Mobile Optimization
We must also consider where voice searches actually originate from and how we can excel in that channel to get better results. It is clear that mobile optimization is essential to reach the top of voice-search results and provide a better user experience in your website.
The majority of voice searches are done on smartphones and this dynamic is further enhanced by the fact that more than half of all global voice searches are made from mobile devices.
The most crucial for a mobile version site is to ensure it load in less than 2 seconds. Users expect instant answers to vocal queries. A slow site can frustrate them.
This is enough to make Google’s search indexes more mobile-friendly. It also makes mobile first indexing possible. Marketers are increasingly realizing that mobile should be regarded as the priority over desktop.
And also, check out the on-page SEO checklist 2022 to get ahead of your competitors.
Speaking of all these factors, don’t you think it’s high time you audited your website?
Conclusion
Voice search is growing in popularity, which has a significant impact on how search engines find results. Voice recognition and natural language processing continue to influence SEO.
Now you can rank for crucial phrases and terms using the tools and knowledge available to you. Importance of voice search optimization is still relatively new. However, it’s essential to start typing for keywords and phrases as soon as possible.
We do not doubt that voice search will continue to impact SEO. Understanding the importance of voice search in SEO will allow you to get ahead of your competitors.
It’s essential to have a voice strategy for adapting to new technologies as voice search evolves and competitors enter the space because we know that marketers need to constantly adjust their strategy to keep up with the changing technology.
✦ ✦ ✦ ✦ ✦