When life throws problems, difficulties and uncertainties; those who find opportunity in a challenge will exist and others will slowly decline.
In other words, the struggle for existence; the fittest will survive.
We are not going to talk about science or evolution; a mere attempt to talk about the importance of digital marketing in post covid situation.
We have observed many organisations had closed in the wake of pandemic as they can’t stand along.
Another vital experience is the rise of new stores, especially web-based.
Just roll our eyeballs around; analyse our own behavioural changes.
We observe social distancing and are afraid to move out especially during lockdown.
Shopping groceries, finding personal care, stuffs in online, was not our kind of thing before the pandemic.
E-learning was not popular then, we never imagined how we would consult a doctor without visiting a hospital.
We have changed a lot; and consumer behaviour too.
We depend online totally and stay inside for the fear of contamination.
Table of Contents
How digital marketing services in Kerala paint business dreams.
When the contagious virus arouse; your sales began to decline.
- More inventory
- Depreciation of business.
- Depressed human resources miserably worked.
- Curtailment of salary and wage reduction make them unproductive .
In a single word, you expect being broke is your immediate future.
However, some enterprises rise and shine.
Think big; to be big
They did nothing more; they found opportunity in uncertainty.
They shift their marketing paradigm.
They recollect. When 9 in 10 customers have changed their traditional habit, where did I change?
Over 75 % of people buy online that normally they would purchase at the store.it is a sign where the customers are going. Nearly 8 in 10 customers says they are afraid to go out in the fear of being infected. How could my business solve their problem?
Innovative thoughts guiding to a greater place?
Innovation and marketing are the key to any business. Being innovative in the middle of a pandemic is experimenting with something which observes social distance, ensures safety and eases the fear of being infected.
‘’Online presence’’ -the single viable answer.
As a result of this, digital marketing Kerala is rocketing.
Digital marketing company in Kerala are mushrooming.
Can digital marketing solve business challenges?
Do you remember during the initial stage of lockdown, people were afraid to buy newspapers? They thought that the virus can be transmitted through newspapers and reach us after many stages of handover and the e-newspapers or applications were downloaded massively.
There were articles regarding how many days a virus can live upon different surfaces. It reduces the hesitance of buying newspapers a bit.
I just quote this incident to show that the behavioural change of people
It was estimated that Indian e-commerce stores will grow to US$200 billion by 2026.
Before 2026, because of the dreadful virus, the digital plant came to rescue.
Marketing digitally cannot solve your problem. You need to consider a holistic approach in digital marketing.
Let us check the importance of digital marketing in Kerala post covid-situation. This is quite surprising too.
A more holistic approach
Digital marketing helps to identify motives of customers which help to craft strategies and contents that work in each stage of the game-plan.
Examine the style of traditional marketing, it is more generic and comparatively costly, whereas digital marketing is personal, relevant and cost-effective.
Imagine, a person is searching for a product online. There he came across a new product which he is unaware of and with reviews, specific testimonials you are able to convince him/her.
Great idea ?
More ROI (Return Of Investment )
How to increase marketing effort at minimal expense?
When the financial burden starts crushing, emotionally must go for cheap and best.
Our situation forces us to select the in-expensive mode. When it comes to marketing, digital marketing is the only answer.
Cost-effective, measurable and instant results are the outcome.
Customer feedback
It is saying feedback is the breakfast of champions. Why it is saying so ?
With feedback, you and your employees can formulate pretty much innovations and productivity.
Using digital marketing help to identify likes, dislikes , interest of your audience and moreover, their feedback as like, share, comments on social media and the time they spend on a website, open rate of email and whatever you create on digital media speak aloud, if you lend your ear, the result is surprising.
Effective marketing channel.
Being digital is not creating a social media profile, sitting back and checking who likes any new comments or analyses the reach.
Is it digital marketing ?
No..noo..
Implementing efficient strategy, which forceful to the customers to take an action.if they don’t convert, retarget the with relevant information.
Some businesses require user-friendly websites, digital products can make use of content marketing whereas online cloth stores must be active on Instagram.
You need to understand your niche, competition, target audience.
Sorry I am busy, I’m a busy- entrepreneur, fully packed with responsibilities.
If this is your answer, approach an experienced digital marketing consultant, it is the best choice.
They will study your area of business, craft strategies and tactics that work and capture the attention of your audience.
Stay ahead of competition
How to stand out in a crowd ?
Be unique,
In business exceptional in terms of service you provide.It doesn’t matter how common your service is, novelty,creativity define you.
If you have an online presence, make a creative route to interact with your audience. Understand which medium your target audience is using more, create content that wakes them up.
If you perform well in digital marketing, you are a few yards forward.
Not just yards, sometimes even kilometres and kilometres.
Feel free to connect us; if there any queries
We are ready to help you .