Why Business Need to Invest in Digital Marketing ?
Do I need to invest in digital marketing?
If you are an entrepreneur, you keep on asking this question.
Right?
Read the entire article and find your answer.
Well, recently , we are witnessing a massive growth in digital marketing. Many organizations are investing their marketing budget completely into digital.
Many entrepreneurs are afraid to invest in the digital domain.
Once they start to harvest the fruits of digital strategy
Surely you will fall in love with it .
It is comparatively cheap and more reachable than traditional marketing methodology.
oh , still you are thinking ‘’do i need to invest in digital marketing ?’’
Select your category and explore maximum
Health Care
We all have a nasty habit of checking our health issues or symptoms online and concluding these as a part of some serious illness.
Right ?
It was a funny scene before the emergence of covid-19. Once the coronavirus has arrived, most of the consultations became online. We depend on hospitals only for emergency situations.
There spring up the prominence of health care online. Use blogs, social media posts to make awareness about deadly diseases and to drive attention to lifestyle disorders.
Law Firm
You might be surprised how law firms are connected with digital marketing.
Well, lawyers can express their area of expertise through blogging and there is a higher chance of personal branding and invite more attention.
If you are a lawyer, educate your audience about the rights and violation of rights.
Interact more and be authority.
Food Industry
Micro cooking , Macro clicking, this is our story today. We tend to post our day today cooking experiments in social media. Many home makers have developed their passion for cooking to drive income.
What is the story of dining out ?
Mostly we post pictures of fine-looking food pics, reviewing and tagging the hotel.
It attracts more attention, and it is a kind of marketing.
It is high time for hoteliers and restaurant owners to show off, online .
Digital marketing is the only solution.
Please note , if you are not online, you are missing a chance to win the heart of prospects.
Real Estate
What do you think about digital marketing in real-estate ?
How does digital marketing help real-estate?
People are searching properties online. For example,’ flat for sale’, ‘villa in Cochin’ just like that.
If your website appears on the first page. You are expecting more human traffic.it will enhance the brand awareness, and more conversion.
So real-estate owners never be late to find an exact digital marketing strategy that works for you.
Training Institute
Are you running a training institute ?
What are the marketing problems you have faced?
You can’t reach the right audience.
It seems harder to expose the training you are providing.
Digital marketing can help you find the right audience, reach accurately in a cost effective manner.
The results are instant, measurable and data driven.
Schools
E-learning is dominating all over the world.
One of the benefits of e-learning is flexibility and ability to learn from the comfort zone.
Have you ever -imagined , what are the benefits of digital marketing for schools?
Schools are competing for unique ideas and activities for children in order to instil values, knowledge and wisdom.
Rarely, they exhibit it. Mostly the activities are confined in the four walls. Parents aren’t aware of those activities.
Starting a website is the best way to showcase your activities, provide info to the parents, and supply every minute detail.
The importance of social media can’t be forgotten. It is another circle. If you use it more creatively, it will engage and attract more and more.
Content marketing is another powerful tool .
Don’t stare at me.
Content marketing is not about sending contents unevenly.
Educate the parents.do awareness through contents.
Believe me, it will attract more and more.
There is a chance for word-of-mouth marketing.
Supermarkets
We are buying groceries online. Nothing more to describe how digital marketing can help you. Be there, be visible to your customers.
While considering the strategy, it is entirely different from what kind of strategy can a supermarket make use of.
If you are new in the town, it is another story.
If you have been serving for years, you need to embrace a different strategy.
Mainly, monitor whom you are serving, what your audience likes and dislikes.
Agri-Business
Agri-business is not limited to the supply of organically grown vegetables or fruits. It can be anything related to agriculture manufacturing , production or processing.
When you start your agri-business, it might realise that more and more people are trying to change their habit and they are expecting an ecologically balanced, sustainable way of living.
Right ?
Why can’t you exhibit your products online ?
If you have already bombarded your products or service online. Why don’t you get the desired result?
Did you think about it?
The reasons might be: you have opted for a wrong channel
You don’t have a clear-cut strategy.
You didn’t find your audience.
Don’t hesitate to ask for help.
Do I need to invest in digital marketing?
We are aware of the benefits of digital marketing.
Then why don’t you invest in digital marketing.
If you don’t think about the need of the hour, you’re wasting years of hard work.
Hey, don’t waste your time.
Time and tide do not wait for men.
For any enquiry, contact us- Nexxa Corporates.
6 Powerful Reasons you need to do SEO for Business
You are in search of a product or service
What will you do first ?
Sometimes you ask your friends or relatives still confused to finally search in Google or Yahoo or Bing.
What is this Google, Yahoo and Bing
Search Engines !
A Place where we ask questions, find reviews to take decisions, and our intimate friend who guides us.
How about Search Engine Optimisations?
Search engine optimization is optimising a website for visibility. Ranking on the top of the page to drive unending traffic to your website.
Importance of SEO in digital marketing is beyond expectation.
Search Engine Optimisation offers more than you expect!
It changes your business over and above.
How search Engine Optimisation (SEO) is going to change your business, the benefits of SEO outweighs rather than the expense.
Look! Importance of SEO for business.
Suppose you are owing a physical store of pure honey, your brick-mortar store comprises different honey.
If a person is searching for ‘’pure honey’’ or ‘’honey’’ or some other query related to honey. Your website appears at the top of the result page !!
There is nothing magical behind the ranking .
Let me explain.
If you have patience, please listen !!
What is SEO and why it is Important
SEO is the practice of ranking your website for higher visibility and branding. It helps to drive quality traffic to your website and ultimately generate leads and maximum conversion.
Let me explain SEO and its different stages .
Listen carefully.
Imagine you approach an SEO specialist for ranking your website. He/she asks you about your business and its requirements.
Site Audit
Site audit is nothing checking your website and analyse what withholds your website from ranking. Additionally, clear, actionable recommendations to improve your website.
How cool !!
Keyword Research
Finding out your niche; what kind of business you are doing. Who is your audience, what your competitors are doing.A detailed study takes place,
Keyword research is the next priority
Keywords are search queries a user used to search in search engines such as Google, Yahoo, Bing,..
Keyword research is not easy as you think; a set of tools is used to get a clear-cut picture of user intention.
Now, the intention of your audience and requirements clearly understood. It is time to craft interesting content.
Content Creation
The content must be attractive, informative at the same time it is keyword optimised.
Content plays a vital role in SEO; Create content that is user-friendly & at the same time it is pleasant to bot/ crawling.
Do you think is it easy to please both of them?(LOL)
Either bot or user if your answer is this .
Sorry, need to delight both of them for better performance.
On Page optimisation
On -page and off page optimisation are two phases of SEO, which is crucial for the success of an SEO campaign.
Let us consider On -page SEO initially.
ON-page SEO is all about optimising your website for better performance, Ranking your website is determined by several factors including page title, meta description ,page creation, mobile friendliness, page speed etc
Sigh !!
Multiple factors establish your identity in the search engine result page.
You don’t get worried about all these factors, your SEO analyst will be taken care of.
Off page SEO
Off -page SEO increases the domain authority through the act of getting relevant backlinks from other websites.
To be more specific, creating exceptional content will facilitate more social shares. People want to link you back, and definitely it will increase your authority.
Hope you got an idea about the SEO process. It is clear that SEO involves long-term strategy and those long -run processes deliver organic results to your website.
SEO for business- Why it is important?
Have you ever imagined the everlasting benefits of SEO for business or the importance of SEO for small businesses?
If you don’t think yet , it is prime time that you must consider SEO for your business.
Undoubtedly, each and every service or product turned online, and the competition is going in regard with ranking .
If you realise the benefit of SEO, certainly you will afford it under any circumstance.
Benefit 1: Quality and quantity traffic
When a user is typing a query in the webpage, if it is related to your product or service ,seo delivers traffic to your website. It is because you have already ranked the webpage with those keywords.so SEO improves visibility, more visibility enhances branding. Ranking on the top of webpage results in unlimited traffic, that is quality driven and result oriented.
Benefit 2: SEO establish trust & credibility
Trust and authority can’t be achieved overnight. It is built over-time.Same principle applies SEO.Visibility on the top of webpage over time develops trust and credibility to your website.Gradually, you are emerging as a brand and authority .
Just WOW !!
Benefit 3: Good SEO ensure more user experience
Do you know google recognizes user -friendly content.there is an internet marketing term called bounce rate. It shows the dwelling period of a customer on your website. If the bounce rate is low, it exhibits he is spending more time.Hence google displays your website when a search query related to your website appears.
Engaging, relevant content is significant for higher visibility.
Benefit 4: Local SEO ensure increased traffic, engagement and conversion
Why is local SEO important ?
Many people asked, is it required to optimise locally ?
Why not ?
Certainly, a website must optimise locally for more conversions and transactions.
Local SEO is fundamental for medium to small business to prosper and flourish. It means your product or service are available in your vicinity and the brand’s message reaches at the bottom of society.
Benefit 5: SEO influence audience at different buyer stage
Customers research before they take an action. Some are enquiring about the price whereas others are looking for reviews. The intention of the audience is different and SEO with the help of various metrics help to identify the user’s intention and assist you to develop different strategies until they convert.
Benefit 6: SEO practices are updating
Google algorithm is updating a thousand time in a year. If you don’t monitor the website regularly, you will stay away from the competition.it is inevitable to track and supervise to remain in the top.
The benefits of SEO to business is unending and render evergreen impacts
BUT
Do you know 90% of websites don’t reach the right audience?
That means websites are struggling to get a stroke from the audience.
Why is it happening?
Improper or absence of SEO
Consider the quality of SEO rather than focusing on the cost.
If you rely upon quality oriented SEO, you will never turn back. Unless ready to suffer.
If you have further concerns, don’t hesitate to have a free call.
Call us: (+91) 8129000533
We are ready to do a free SEO audit.