App Store Optimization is a hot topic recently due to the massive number of apps currently available in the app stores, both the play store and apple store.

Nearly 3 million+ apps can be found on both the Apple App Store or Google Play store.

So, how can you make your ecommerce app stand out to your target audience from your competitors’ apps?

And how can you rank your app high in an AppStore search and make sure it matches the intent of the App Store searches?

A successful optimization can keep your app at the top of the heap for many years to come. Optimized listings will make your app more relevant to searches, but there is a lot more to understand how to optimize your ecommerce app on the play store and app store.

App Store Optimization is a strategy that will help you rank your mobile app highly in the App Shops and make it more visible to potential users and fans.

Powerful App Store Optimization strategies are critical to the success of both the iOS App Store and Google Play for your ecommerce app.

ASO meaning – App Store Optimization and it is very much similar to Search Engine Optimization(SEO).

App Store Optimization (ASO) is a method used to optimize mobile apps in order to achieve a higher rank on the app store search results.

App store optimization can also be called App Search Optimization, App Search Optimization, and Mobile App SEO.

A prospective user will be more likely to find the app page in the store’s search results if it ranks higher. An increase in visibility means more traffic to the app page within the store.

This is the second crucial step after creating an ecommerce app for iOS or Android. Understanding how to do seo for an app is an ever-evolving and continuous process to find relevant keywords and apply them to stay on top of the search results to gain more traffic. 

Various ranking factors determine the ranking of your ecommerce app on the Apple App Store and Google Play Store.

It is crucial to consider the platform on which you will launch your ecommerce app when optimizing your app.

Apple and Google each have their unique process for indexing your app. That means you will need to play to the strengths of each platform to optimize for both successfully.

➙ Optimizing on the Apple App Store

The Apple App Store is one of the most accessible platforms to optimize for in many different ways.

The App Store app listing consists of two parts: your app’s title and your keywords. While only your title will be visible, both the title and the keywords will have a significant impact on the terms you rank for in search.

Combining words from your identification with your keyword bank can create phrases. If your app is called “Authentic Coffee,” and your keyword bank contains the word “flavourful,” you might rank for the terms “Authentic flavourful Coffee.”

Apple can look at your title and keywords and your description and play with your app to determine which terms and phrases are relevant.

During ios app store optimization, it is crucial to target the right keywords in your title, keyword bank, and description.

➙ Optimizing on Google Play

Google has a title field, just like Apple. Google limits the length of your title to 30 characters, which is different from Apple. This means that you will only be able to add very relevant keywords to your title.

Google does not have a keyword bank where you can manually target keywords, which Apple doesn’t offer.

Google instead uses keywords in your title, description, and a short description to determine if your app is relevant for which terms.

Google gives a lot of weight to your title and description when determining your rank. It is therefore essential that you use relevant keywords and phrases during play store optimization.

Your long description is the same. You might be able to use trending, high-volume terms in your description naturally and gain a lot more rankings. 

In 2021, the health of your website is more crucial than ever.

How you take care of your business or brand, similarly you should take care of your website to generate more online sales and grow your brand.

A professional SEO ranking website audit can help you check the performance of your website and figure out what is working and not working well to improve the website performance.

Many businesses often face user experience, technical and SEO issues with their site due to problems often left unnoticed.

These issues arise because they are not aware how to do SEO audit for website. These can cause damage to your business, leading to a drop in traffic and visibility in the search results.

During a website audits, there are various functionalities like performance, forms, SEO health check, traffic, navigation, mobile optimization, content, etc, reviewed to come up with the next step to improve your brand’s online presence.

One of the most important thing that you should consider doing is an SEO audit and can be completed successfully with the help of a guide on how to do SEO audit for website.

An SEO audit is a process for evaluating the search engine friendliness of a website in several areas. The main goal of an SEO audit is to help you optimize a website so that it can achieve higher rankings in the search engine results.

SEO Audit is to find any structural issues with your search engine performance. Using that information, you can make positive changes that get your website shooting up the rankings.

Good SEO practices can lead to a better user experience and usability of your site for your audience.

By conducting a thorough audit, you can identify any ongoing issues with SEO or if you have missed SEO opportunities that can improve your site performance. 

Some of the most common issues include:

• Irrelevant keywords

• Stuffing Keywords

• Low-Quality content

• Missing title tags & Meta descriptions

• Spammy backlinks

• Plagiarized content

Instead of wondering why your site is not ranking well, a successful audit can tell you where you should focus your SEO efforts.

When it comes to SEO audit, various problems come under different categories of SEO – important components of Technical SEO, On-page SEO & Off-page SEO.

You will need to inspect each of these to find SEO opportunities and improvements that you can implement to increase your site performance.

✔ Robots.txt file optimization

✔ SEO friendly URL

✔ Breadcrumbs activation

✔ Structured Data

✔ 404-page optimization

✔ XML Sitemap 

✔ Site loading speed

✔ SSL certificate

✔ Mobile optimization

✔ Meta title and descriptions

✔ Keyword density

✔ Canonical URL

✔ Duplicate content review 

✔ Domain age and authority

✔ Webpage authority

✔ Quality backlinks number

Fixing the issues can help your website rank higher and increase traffic to your website.

You can always hire an SEO expert with relevant expertise to run an SEO audit for your website. They will seamlessly run a digital marketing audit and check all of these on your behalf without any hassle.

However, most of the checks in SEO Audit that are extremely important can be performed by you if you follow a proper step-by-step SEO Audit process and site analysis.

We’ve put together this insightful guide on how to do SEO audit for website to help you determine whether your site is optimized and the step-by-step SEO audit process to improve it to increase performance.

This is one of the most significant steps for an SEO audit. Google uses crawlers to examine the structure and the setup of your website.

You can identify any issues your website facing can be found when you crawl your website by yourself. Several SEO audit tools can be used to crawl your website, one of which is Screaming Frog’s SEO spider tool.

Simply copy the URL of your website onto the tool and let the tool do the work. After crawling, the tool will provide a breakdown of several components of your website that needs to be fixed.

Once you have this information, you can make changes to your website and correct these issues.

Start by searching your brand name on Google and check whether your home page comes at the top of the search result. Make sure you’re ranking on the first page, increasing the chances of new visitors and customers finding you.

You can also check if your website is indexing properly by searching your website’s primary URL. You can see how many pages of your website are indexed by search engines.

If there is any page that isn’t indexed, now is the time to fix this issue and request for indexing in Google Search Console.

Remembers, when you create an SEO strategy, you will need to make improvements to your website.

However, your competitors are doing just the same, increasing the importance of Web analytics in Digital Marketing. Your goal should be to rank your pages on the first page and everything else will follow.

Check your website is penalized by Google for anything. If your website is under any manual or algorithmic penalty, your ranking will be affected.

You can check this in the Google Search Console, by selecting manual actions you can find out if your website is been hurt by an algorithmic update or manual action taken.

It will pinpoint the sources and provides insight into how to do SEO Audit for website and fix these problems. There are several tools that can be used to check this.

Browse your website thoroughly for duplicate content. Duplicate content can significantly damage your site’s health, thereby damaging your SEO efforts.

If the Google search engine finds out that there is duplicate content on your site, you will be penalized. Google wants you to create content that is relevant and trustworthy.

Creating original content relevant to your audience is the best way to increase traffic to your website

At times, businesses don’t even realize that they have duplicate content on their site. So make sure you are doing a thorough search on your site to check for duplicate content.

You can always delete or rewrite anything that you are not satisfied with. Check each page of your website to make sure you are creating original content that is engaging and relevant. Search engines will identity these efforts and your website’s SEO health check.

You can start by doing an in-depth analysis of keywords that are generating traffic to your website.

You can do this with the help of Google Search Console and Google Analytics.

Once you figure that out, you can optimize your keywords and start working on creating more content to rank for related keywords and generate more traffic to your website.

Ahrefs is a great tool to find relevant keywords that can help you find your ranking keywords and also, your competitors’ keywords.

Google rolled out its speed update in May due to the increase in Google search via mobile devices.

A user clicking on your link to visit might not wait for a minute for it to load. They might decide to not wait even for few seconds if your site is loading slowly.

That means, the faster your site is, the more likely you will reduce the bounce rate and provide a better user experience in your website.

And Google will also reward you with better organic rankings if your page speed is spot on.

You can check the speed of your website using the PageSpeed Insights tool or Pingdom Website Speed Test, where you can analyze the speed of your site in both desktop and mobile versions.

You can also reduce the size of the images on your website with the help of an image compressor, and measure the performance of your website speed.

If your website is not yet optimized for mobile devices, the chances are, you are missing out on huge traffic that should potentially land on your website, bringing more revenue to your business.

You can start by doing a Mobile-friendly test to check your website’s performance when viewed through mobile devices and the improvements and recommendations.

Google’s Mobile-Friendly Test is a great tool to check if your website is mobile-friendly.

And if we are talking about the website audit checklist, checking if your website is mobile-friendly or not plays a huge part in how to do SEO Audit for website. 

Backlinks are one of the key ranking factors and a crucial element of SEO.

However, not all backlinks links are created equal. If you have backlinks from websites that aren’t relevant to your niche or spammy backlinks.

Bad backlinks can do more harm than good. Focus on developing quality backlinks from websites that have the good domain authority to develop website authority, instead of creating hundreds, if not thousands of low-quality backlinks.

LinkResearch Tools is one of the best tools out there that you can use during SEO Audit and build strong links for your website.

Learn how to create backlinks step by step to accrue website authority.

We all are aware that HTTPS is faster and more secure than HTTP. It is a known Google’s ranking signal.

If your website is not yet HTTPS, changing from HTTP to HTTPS should be one of your priorities.

And when you do this switch from HTTP to HTTPS, make sure that you do it properly without affecting the rankings of your web pages.

When your website has a secure certificate installed and the URL starts with HTTPS, you have an advantage over non-secure websites to rank on top for a relevant search.

Conduct a thorough SEO Audit with experts

There are various points on the SEO audit checklist that can be done efficiently by an experienced and professional SEO expert.

At Nexxa Corporates, we provide top SEO services in Kerala that can help you increase the performance of your website and generate more leads.

If you need an a to z check on your website, we know how to do SEO Audit for website successfully that can significantly increase your website performance.

We believe professional SEO audits are important to maintain the ranking and we can help you achieve just that by providing the best SEO audit service.

Digital transformation in food and beverage industry?

What?

Is that worth my food and beverages business?

I know many of you got stuck up with this question…

If you are developing a food or beverage brand, probably most of them were not even think about a digital transformation for your food and beverage industry.

Am I right?

But the fact is that if you are not giving a digital look to your food and beverage industry, you are missing out on an important tool that could increase brand awareness,

So it has become a crucial core to have a digital transformation in food and beverage industry which proves to increase brand recognition and sales velocity.

Among them, one of the major advantages of digital transformation in food and beverage industry is to increase brand awareness.

Consult us to know more about branding.

In order to get on top of the competition and stay there, your food and beverage business has had to continuously build brand awareness.

Digital brand awareness for your food and beverages can benefits you in numerous ways that you won’t expect.

But what is brand awareness exactly means and how can you use it to boost your business? Let’s have a look.

What is Brand awareness?

If people don’t know who you are, what are your products and services, they cant purchase your product or service.

Brand awareness happens when someone remembers your brand from previously seeing an entity like your logo or company name.

When you build brand awareness you are actually building your reputation.

Digital transformation in food and beverage industry increases digital brand awareness for your food and beverages which helps you to acquire new customers, retain old customers and stand out from your competition.

After your customer learns your food and beverage business name, the next goal you have is for them to have an in-depth knowledge of your products, services, and overall feeling of your business.

If you cant make digital brand awareness for your food and beverages business, you can approach a branding company in Kerala or having advice from a digital marketing consultant in Kerala.

People are not going to automatically know your brand after seeing your logo or name once or twice.

You need to work for it by building a procedure, acquiring clients’ trust, and spreading the word about your prsence on different mediums.

Digital transformation in the food and beverage industry helps you immensely with increasing brand awareness.

Digital marketing increases brand awareness which is lasting, so you have to build a tactic that should be distinctive and innovative at the same time so that you can overshine out your competitors- 

So what you will need is to build a strong brand awareness strategy targeting highly specific audiences and focusing on brand boosting and customer engagement.

If you just begin your food and beverage business, you will need to understand your target market and develop buyer personas because you can’t target everyone.

The more engaged your crowd is, the better. You want people who will actually engage with your brand and become your ideal consumers. Quality over quantity.

Here are some of the reasons to understand the importance of digital marketing for food business:

➦You can reach your potential customers

➦You can compete with top brands of the food and beverage industry

➦You can target your prospects based on demography

➦You can monitor your campaigns

➦You will get a better return on your investment (ROI)

So lets have a deep look at different ways to increase digital brand awareness for your food and beverage marketing. 

❏ Consistency is key

As a part of digital transformation in food and beverages industry, what we need is keeping consistency.

Yes, consistency is key. Obviously, it helps people remember your brand if they have seen the same logo on every platform.

But consistency can also aid in SEO. If you have a Google My Business (which you should) you will notice that your “NAP” also known as your name, address and phone number is displayed when anyone search for your food and beverage business.

This should be the same across all platforms and if it was different , it may cause defamation for your business.

So if you as a brand, are consistent in doing everything, you will become a trusted and reliable symbol for customers and they will return you again and again.

And you will have a higher chance of ranking in search and to increase brand awareness in your food and beverage business.

❏Invest in advertisement

You will have no doubt to invest in advertising. But make sure you use the appropriate channels, which is suitable for your business.

Social media and advertising on google are two great ways to build brand awareness for your food and beverage business.

Probably you can see ads on every social media platform. When running ads on social media platforms you will need to have a photo of your food and beverages accompanied by some text.

Using Google advertising and social media advertising can help to boost your brand awareness , increase leads and help you have a great sale.

If you never turn on to online advertising, you will be missing a huge opportunity to build brand awareness.

With the help of digital ads, you can track your customers every movements, as well as your ROI.

Social Media presence

In a digital world, it’s important to have a solid social media presence. Sure, you can run ads, at the same time a social media presence can be made and you should post regularly.

Remember that consistency thing we talked about earlier? That applies here too.

There are several things you can do alongside posting to boost your brand visibility.

Reply to comments on social media is a way for increasing brand awareness for your food and beverage industry.

So do you want to be known as a trusted, helpful brand with a great social media presence?

If yes, Make an effort to interact with your customers. If someone asks a question, answer it. If they have a problem, try to solve it.

Create a custom hashtag for Instagram

Create a hashtag for your brand on Instagram. Hashtags help users to find products, brands and more through posts that are tagged with hashtags.

You need to use hashtags that are both generic, niche related to your business in order to build brand awareness.

If you only use generic hashtags, your posts can get lost in the rush.

Make your own hashtag. It may be take some time, but it helps you create an identity and stand out among the crowd.

Partner with big brands

If you are a smaller brand looking to build brand awareness, partner with established brands to have giveaways or even collaborate on a product.

If you are a smaller brand just begin to build brand awareness, it’s time to turn to social medias to find brands that you would like to work with.

Engage with them on social media and once you have built a relationship you can ask them to collaborate.

Social media giveaways are perfect for building brand awareness. It’s a simple way to meet other brands and influencers in your market of the same industry.

Recruiting brand ambassadors and influencers and partnered with reputed brand for a healthy giveaway are a better ways to increase brand awareness.

It also help you easily increase your follower growth and make people aware of your brand.

Referral program

A referral program is growth marketing strategy that seeks to encourage existing customers inorder to recommend a brand to their friends, family and colleagues.

Often called word-of-mouth marketing, Referral program can be a great way to acquire new customers as well as increase brand awareness.

There are many referral sites are available now a days.

If someone is already a loyal follower of your brand give them the opportunity to share your brand with a friend and try your food and beverage.

It help you to develop your brand recognition. So referral program is a great digital trend in food and beverage industry.

Offer freebies or special discounts

Everyone loves free stuff. And people especially love to have a product trial before they fully commit.

Letting people take a test run of your food and beverage can build brand awareness as well as trust.

You can also provide them with special discounts on food and beverage products. So that people were highly interested in trying it.

Once they love it, they will gradually changes to your loyal customers.

Final thoughts

Food and beverage companies are recognizing new ways to engage customers and drive sales.

Digital transformation in food and beverage industry is a need and everyone started to adopt it.

In digital marketing, determining the right channels and developing impactful strategies are key for the success of any marketing initiative.

After that, it’s all about perfectly measuring the results and testing different marketing tactics that works.

The good news for these brands is that the digital era has leveled the playing field and allowed strategic marketers the ability to maximize their efforts in order to get a leg up on the competition.

So are you in the food and beverage industry and feel that your business needs a boost?

If so, now is the time to make use of some of the digital transformation opportunities in the domain.

Not sure where to start? Begin by calling us. We offer branding services inorder to power your business.

Book a call to know more.

Also, do read our latest blog, how to start content writing for beginners, and comment with your valuable feedbacks.

Also, do read our latest blog, how to start content writing for beginners, and comment with your valuable feedbacks.

Do I really need a website for my business?

The confusing question that buzzed in everyone’s mind…

So the appropriate response that I can say is YES

I know pretty well that everyone in this digital era is aware of the importance of online presence for their business and most probably starts a website for their business.

But you don’t have any expected results. Right?

So is your SEO strategy out of date?

Well, let me ask you one question “to improve your website SEO performance when should you consider updating your SEO plan? ”
You are getting confused.

Don’t worry, Let’s have a deep look at the benefits of having a website, some SEO best practices to improve your website SEO performance, and many more.

So what is the importance of having a website for your business?

It is an accepted norm that businesses can’t survive without a Web presence.

Your business website can be a highly effective marketing tool that can be very cost-efficient at the same time the merits are vast.

Let’s look at the benefits of having a websites? 

                                                                                                                           Benefits of having a website                                                                                 

❏ Help to create a presence

Who knows about your business?

Where can your clients go to learn more?

Your website can help establish your business as an ongoing concern, help to communicate with your customers, and increase brand awareness.

It also helps to extend your reach to anyone on the globe.

❏ Help to learn about customers.

Websites help to learn about your customers, their needs, preferences, and interests. This will help to build a deeper bond and serve them better.

 ❏ Help build trust

The main advantage of having a website is that new clients and prospects might want to know about your business history, your expertise, and your specialization.

So websites become a great vehicle for people to learn more about you and attain that comfort level they seek.

 ❏  Point of contact

Your website provides customers a simple way to get in touch with you and learn more about your products, services, and business.

 ❏ Help to Sell products and services

If your business lends itself to online sales, these websites help to sell products and services and you can build a virtual store alternative to your actual store.

 ❏ Share the latest news.

Whenever there are new developments regarding your business, update it on your website. Sites that have fresh, relevant, and timely information draw more users attention.

❏  Blog.

Keep your website fresh and keep attracting people with regular Blog posts. Show your skills, share insights and provide viable tips on topics relevant to your business or to your clients.

❏  Help to get listed on search engines.

Well optimize your website with effective search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant keywords.

This can be a significant gateway to grow your business.

Well, I have finished the benefits of having a website with conveying to well optimize your website with SEO. Right?

So how does SEO become important for a website and a gateway to expand your business? Let’s have a look.

Do you remember the question that I have asked earlier “ to improve your website SEO performance, when should you consider updating your SEO plan? ”

From this question itself, you can find how relevant is SEO for a website.

SEO, that is search engine optimization, is a process by which we can increase the traffic to our website through different search engines.

Through various SEO performance improves the volume and quality of traffic to your website from various search engines.

Search Engine Optimization is the most common marketing strategy used by different businessmen these days to flourish and nurture their business.

The more traffic to your site attracts customers which brings more profit to your business.

It has become a necessity for different businesses to take note of SEO business plans.

The significant key factor for the success of SEO implementation is the keyword you are choosing for your site.

You should focus on a specific audience by choosing the attractive and the best keyword for the SEO of your website.

You should search about what key phrases and words are used by the people to search for the product or services that you offer and select accordingly.

Make sure that keyword you are selecting for your website is relevant to your business.

If you can’t optimize your website, you can approach a SEO company in Kerala or get advice from a digital marketing consultant in Kerala.

what are the benefits of SEO?

● SEO helps in improve user- experience at your website

●It helps to bring targeted traffic to your website and also more customers     to your business.

●Websites that are SEO optimized are effectively attracted to readers or     visitors who may get converted as your loyal customers.

●Increase brand awareness as you may appear on the first page of the         major  search engines.

● Makes you stand unique among your competitors

● Brings long-term success to your business

● Drives high-quality traffic to your website

● It additionally boosts the success of your paid marketing efforts.

As I asked earlier, you have a website, but you don’t get desired results. So we have to think about the causes.

It is because your SEO plans are outdated and we have to implement something new to improve your website’s SEO performance and need to update your SEO plans.

 When it comes to improving your website SEO performance, you have to take into consideration a few factors:

➥ Google Algorithm updates and search results are changing

There are many ways you can improve the performance of a website from an SEO perspective.

The first thing is that Google’s algorithms are always changing and you need to update them.

Google is constantly updating its algorithm every day multiple times and also how it ranks sites, and if you are still using outdated methods, you may end up lagging behind your competitors.

It can also cause a first-page ranking to fall to page 2 and even further.

You can check out the Google page experience algorithm update here

So it is crucial that you are tweaking and developing your SEO strategy to fit with the changes that can occur with an algorithm update.

➥ Competitor Strategy

What if your competitor changed its strategy? What if they updated their new approach or started doing things in an exotic way?

Competition can also be a matter. When you first set up your website, there may not have been a lot of competition for your targeting keyword.

However, after a while, new bloggers and websites have come up and may have started to target those same keywords.

Sometimes, they will rank far higher than you, even though you have been there before.

At that point, you may need to either target new keywords or step up your SEO game so that you beat your competitors in the rankings or maintain your hold in the top positions.

➥ Review your target keywords

You want to review the keywords you are targeting. There are numerous reasons why you may want to focus on targeting new keywords.

First of all, you want to target a new customer base.

In order to do that, you may want to target different or under-performing keywords.

It is better to do some testing by targeting different keywords and see which ones bring you the highest ROI.

Another reason to target new keywords is to boost the SEO of your website. You may come to know that your rankings and your organic SEO traffic are not enough.

In that case, targeting new keywords can help give your site a much-needed boost.

➥Review You Backlinks

Gaining backlinks to your website is a great way to improve SEO performance.

You may have been ok with having a bunch of comments and spammy sites pointing to you, but that is no longer the case when it comes to getting backlinks.

You should also be reviewing your backlink profile. Backlinks can boost your site.

Take a look at your Google Search Console data to discover which sites are linking to you and whether they are helping you or hurting you.

A professional digital marketing company in Kerala can help you by using special keyword tools which discover all of your backlinks and remove the bad links pointing to your site.

Contact us to know more about backlink strategies

So I trust you find the solution for “to improve your website SEO performance. When should you consider updating your SEO plan?”

✦ Final thoughts

Getting your business website on the first page of google search is not a one-night job. Your SEO strategy needs to be a continuous process.

“To improve your website SEO performance when should you consider updating your SEO plan?”- is an all-time question and what we have to do is stay up to date with new changes.

To improve your website SEO performance, your proper SEO strategy will be a key which not only has your current customer base, but you can passively acquire traffic to your website and thereby improve your business growth.

Hope this blog is helpful.

Don’t forget to check out our new blog “Elaborated insight on important component of technical SEO” and do comment on your valuable feedback.

For every e-commerce site, getting ranked at the top of search engines is always a high priority. 

But getting ranked at the top of search engines and sustaining there is not easy as it sounds.

At this point, you need e-commerce seo for your business website to achieve it.

E-commerce seo for your business is indispensable as it helps your site to optimize effectively. Ecommerce SEO refers to the process of making your online business more apparent in search engines result pages.

Since ecommerce sites are getting more popular than ever before, for increasing your sales than your competitors, your products need to get displayed and promoted in the right way than your competitors.

SEO plays a crucial role in your ecommerce websites to help your online products or services to get displayed in the right way on serp so that the customer can find it and choose your site to click on.

The importance of seo in ecommerce websites has become an inevitable factor that is not a choice anymore.

Hence, seo for business is important. Especially e-commerce business.

“Optimizing SEO of your ecommerce site can provide you high-converting organic traffic to your site.”

If you want successful ecommerce seo marketing, you have to follow the seo strategy for ecommerce website or the tips for optimizing seo for ecommerce.

 Here are some tips for optimizing e-commerce SEO for your business.

1. Keyword Research

Since keywords are the backbone of  SEO, Keyword research plays a crucial role in an eCommerce SEO Campaign.

If you want to run an effective eCommerce SEO campaign, make sure you have kicked things off with keyword research.

Here is the list of best tools to discover the untapped keywords for eCommerce.

◈ Amazon Suggest

Amazon suggest is one of the best tools to discover untapped keywords.

If you want Amazon suggest to show you all the related long tails keywords with the selected particular product, you can put the product category into the search bar and get the results.

◈ Keyword Tool Dominator

It is the best keyword suggestion tool. It scrapes Amazon’s search suggestions. To see plenty of keyword suggestions, you have to enter the keyword in the search bar.

The best advantage of this tool is that it shows more keywords ideas than Amazon suggests. You can also save the keyword list if you want to use it later in Keyword tool dominator

◈ Amazon Categories

Use your keyword in your category pages. eCommerce sites mostly use their targeted keywords in the category pages. 

To find the main category of Amazon hovers the shop by the Department button on the top of the homepage.

 You will also be able to see the department’s subcategories to know the specific categories for your website.

◈ SEMRush

SEMRush is one of the best tools in keyword research. It is a paid tool that has the potential to discover the untapped keywords that no other free tools can. 

It also provides you with the keyword that your competitors have already ranked for.

For that you have to put the URL in SEMRush and then move on to the organic search report. It will also give you all the organic keywords of your competitor.

◈ Wikipedia

Wikipedia ,the largest encyclopedia in the world, is able to find almost every detail.  Wikipedia also helps you in finding ecommerce keywords. 

You need to put the keyword in the search box to find all the keywords related to your particular keyword.

◈ Google Keyword Planner

Google keyword planner is a free tool. However, in generating distinctive keywords ideas keyword research tools are not as good as other tools.

If you put any keyword in Google keyword planner,  it will provide  you  with a super close variation of that term.

If you want to take the full advantage of Google Search Console, You have to put in your time and efforts.

2. Site Architecture

Site architecture is an arrangement of the pages of your website. It is vital from the SEO perspective.

It is more than two times essential for eCommerce sites because eCommerce sites usually have more pages than any other blog website or business website.

You should build your website architecture clean and simple for the users as well as for the search engines. Keep this golden rule in your mind. 

Your product page should not be away more than 3 clicks from your homepage.

3. ON-PAGE SEO

Now let’s have a glance at on-page optimization of eCommerce websites. It is important for effective eCommerce SEO.

◈ Title Tag

Add your primary keyword in your Title tag. To make your title tag more compelling add modifiers with it. It will help your websites to rank well in long-tail searches.

 You can use these modifiers in your title tags to make it more appealing

• Cheap
• Deals
• Review
• Best
• Online
• Free shipping

ecommerce websites’ titles can’t be as normal as other websites. Besides modifiers it also needs to have click magnet words. 

Magnet words are those words that attract the purchasers to click on the title. Some of the major magnet words are a cheaper price, x% off, flat discount, free shipping etc.

◈ Description Tag

Description tag also plays a vital role in eCommerce on page SEO. It is very helpful in increasing the CTR. 

The best part of the description tag is you get more space in this tag to add modifiers and long key phrases.

◈ Website Content

You should write more than a thousand words in your product and category pages.

You can also use your keywords five to ten or more times among thousand words descriptions.

Compared to short contents, long contents can easily rank well in the search engines.

Long content is very useful for both the search engine and customers. Because long content provides each single detail of the products to the purchaser.

So that the buyer can be certain about the product that they are going to purchase.

But it is not possible for anyone to write more than a thousand words for every product description as some products may not hold that much detail to be covered more than thousand words.

The simplest solution for this problem is to write more than a thousand words only for highly competitive categories as well as for the products.

◈ Optimal use of keywords

Hereby best use of keywords refers to using your keywords much time in your content. 

However, don’t stuff keywords in your product or category description

4. Off- PAGE SEO

Off page SEO is the process of link building, increasing link popularity, etc. 

Off page SEO focuses on increasing website ranking by using various seo tools.There are various seo tools for ecommerce sites.

For ranking the websites off-page seo has a vital role. To get more traffic to the website backlink is always a best option. They are also known as incoming links.

Yes, the name says it all. Creating quality backlinks will help your site to get more traffic.

Backlinks that are coming from the sites with high ranking and high quality sites are always valuable.

5. Technical SEO for ecommerce

Check the site’s speed, check how fast your website is loading.

If your website loads slowly, the users will obviously click away from your websites without even bothering to look at it.

Research has found that the faster loading websites tank to rank higher.

Sometimes, increasing your website’s speed is like upgrading it.

Learn more about elaborated insight on important components of technical seo.

Let’s take a look at the benefits of seo for business.

1. Improves site user experience

Google constantly monitors user behaviour, the time users spent on your site, bouncing rate etc. These are the most important Google ranking factors.

So it is crucial to understand the perspective of users to provide better user experience in your website. Because if your site does not have a wow factor even if your site gets ranked for a period your site can’t sustain there.

2. Improves your brand visibility

Seo helps your brand to get more reach by promoting and displaying them in the right way.

It helps your brand to reach more audience and subsequently more traffic to your site.

3. Improves brand credibility and trust

Since getting ranked at the top of search engines means that the search engine considers your site as relevant and source.

 And also users usually click mostly the ranked sites and they tend to believe they are trustworthy.

4. Help in high ROI and conversions

SEO paves a way for building your brand credibility. Since seo accounts for the chunks of site’s traffic there can be more conversions.

Since seo is cheaper than other services and there are many digital marketing services in Kerala and attracts the most customers, a site’s ROI is really a great advantage.

5. Creates lasting value

As long as you are getting ranked at the top of the search engines, customers tend to click your site and hence, seo creates lasting value for your sites.

Conclusion

Ecommerce seo for your business is always a goldmine. It may seem technically difficult.

However without seo your online store will be a failure.

Since the benefits and importance of ecommerce seo for your business are huge, seo is an inevitable factor for ecommerce.

To grow your online store, get the best ecommerce seo services from the best digital marketing company in Kerala.

That’s it for this article, hope you enjoyed reading!

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