In 2021, almost all businesses need an online presence and a digital marketing strategy to grow their brand significantly.

All the brands, these days, are aware of digital marketing importance and the benefits it can bring to their business if they have a proper digital marketing strategy in place.

Once you have a digital marketing strategy figured out for your business, you need to have a regular online presence audit.

With the help of a marketing audit, you can analyze your competitor’s activities and performance along with the technical and architectural issues of your website.

For that, you need to know how to perform a digital marketing audit for your business like a pro.

If you haven’t started to invest in digital marketing, it’s high time you should start an online sales and marketing audit program to grow your business.

A digital marketing audit is a thorough inspection to find opportunities for your business growth.

A digital marketing audit provides businesses the current performance by helping to identify new areas for growth.

And this digital strategy audit will be a business document that will outline all the marketing activities and actions taken to improve your business and grow your brand.

When you identify the greatest opportunities and scope of improvement, you will be able to come up with a better digital marketing strategy and that is the core benefit of digital marketing audit.

But there is a lot more to that. A thorough digital marketing audit includes all the web pages, content, social media, ppc, and so on.

The whole purpose of a digital marketing audit is to determine what is working and what isn’t working in your business.

By evaluating every aspect of your digital marketing strategy, you can determine the strengths and weaknesses to improve your business. You can learn pretty much all of it by contacting the best digital marketing institute in Kerala.

By setting goals that are measurable and achievable, you can generate more conversions and increase sales.

Even a free digital marketing audit provided by various companies and agencies can help your business tremendously.

It’s always better to do digital marketing analysis sooner than later.

The sooner you fix the problems, and start working on improvements, the sooner you will notice the progress of your marketing strategy.

It can be quite daunting to figure out your next step in online marketing if you do not have proper goals.

With the help of a digital marketing audit, you can create a specific goal that is relevant to your business.

With proper goals, you can make small optimizations to your website, you can have a significant influence on online sales and lead generations.

 

Some of the common issues that you may notice include:

◈ Poor lead generations

◈ Unable to meet your sales goals

◈ Recent sales drop

◈ Decrease in web traffic

◈ Disengaged social media audience/ no social media presence

◈ The click-through rate is lagging

◈ You do not have a proper digital marketing goal in place.

Before you search for how to perform digital marketing audit for your business like a pro, understand that even a poor technical issue can massively impact or damage the Google rankings of your website.

These issues often go unnoticed until it’s too late to fix the damages.

This measurable & actionable recommendation made will deliver great value back from your digital investment to help move ahead of your completion.

 

1. SEO Audit

 

Seo is one of the key principles of digital marketing and if you conduct an in-depth SEO audit, it will reflect in the results making SEO for business crucial in all ways.

There are several reasons why your website isn’t ranking well on Google. It can be a poor marketing strategy or an unknown root cause.

Google frequently rolls out new updates to make sure the users are getting the best when they search for something.

Find out the latest Google algorithm updates in June – July 2021.

The goal of an SEO audit is to figure out the issues and weak points that are present in your current seo strategy, as well as technical strategies like back-end descriptions and metadata.

A good seo strategy will help you find just that and should also lead to a significant increase in website ranking. This includes WordPress SEO audit as well.

This includes Crawlability, page speed, indexed pages, mobile-friendliness, broken links, backlinks, internal links, image alt text, meta descriptions, website imagery, media, etc.

Moreover, analyze how well you rank organically to the targeted keywords with the digital marketing audit tools to compare it with your competitors to figure out a way to rank higher.
Get a free SEO audit for your business today.

 

 2. Content Audit

Content is one of the most valuable and effective ways to engage and connect with your audience.

The more informative and relevant your content is, the more fruitful it will be for your website. Your content must be tailored and delivered to the right people in the right way.

The digital marketing audit report will help you identify the interests of your ideal buyer persona to target them better.

A proper content or blog audit will evaluate the content on your website as it relates to its intended purpose within your marketing goals.

The goal here is to figure how successful your content is at encouraging visitors and how prompting to click on a call to action button. And also, how long they spend time on your website.

Don’t be afraid to delete irrelevant articles or rewrite articles if it is less than 600 words. All of this can be a problem with your website’s poor performance.

 

3. Social Media Audit

Social media marketing is very important for your business. Your social pages portray your brand and set a tone for customer relationships.

In many cases, your social media pages of yours are an indication of your business reputation.

And you can grow a strong community on these platforms if your social media activity, as well as ratings and reviews, continue to influence your customer’s buying decisions.

To ensure you need to have a social marketing audit to become successful in this digital marketing competition.

With the help of a social media audit, you can identify with elements f your current social media strategy that is working and not working, so you can improve the ones that aren’t working.

Various factors make a social media audit more complex than the rest.

So it is crucial to have a clearly defined social media marketing strategy in place for each social media platform depending upon the audience’s behavior.

Because each social media platforms come with its own set of rules and guidelines. And also, its unique algorithm directly affects the visibility of your brand.

The key here is to understand how to perform digital marketing audit for your business like a pro on social media to learn the algorithm of each platform and create achievable social media goals

Learn how businesses use social media to connect with customers.

 

4. Email Marketing Audit

 

Another common component to include in your digital marketing audit is your email campaigns. Make sure you spend enough time going through your email marketing strategy.

Figure out what were the best days and times perform best for you to send emails to your subscribers and what subject lines worked the best and so on.

Ensure you check every aspect of your email marketing strategy with the help of an email audit checklist – the bounce rate, open rate, click-through rate, conversion rate, and unsubscribe rate.

Once you figure all of these out, it will be easier for you to connect with your targeted audience and build a strong relationship with them.

This is important to gain trust and commitment from the right audience.

 

5. Paid Advertising Audit

Paid digital advertising audit is a great way to capture business on the web by attracting customers online. It can instantly boost your lead generation and customer acquisition effort.

Make sure you are consistently evaluating the results and outcomes of your campaigns in each channel.

Ensure that you are not wasting any resources, instead of allocating them to the best places to generate a profit for your business.

Identifying the strengths and weaknesses within your Paid advertising strategy with the help of a PPC audit checklist can help you optimize your digital marketing ad budget in a significant way.

For the Google Adwords campaign, keyword analysis is the key to become successful. Without proper keyword research, you might be spending too much to display your ad to the wrong people.

Avail a free audit for your paid advertising to avoid unnecessary expenses for your business.

 

6. Landing Page Optimization

 

If the landing page is poorly designed and optimized to deliver the answer your potential customers are looking for, then chances are they might not convert, and you stand to lose the click you have already paid for.

So make sure that your landing pages are all optimized to gain maximum value from your ad.

Each landing page should be relevant and easy to navigate for our visitors to instantly access the product or services you offered on the ads.

Ensure you have a clear call to action that isn’t too overwhelming for the visitors but easy to figure out what needs to be done to access your product or service.

Similarly, focus on providing a better user experience in your website for your customers.

 

7. Brand Consistency

For your digital marketing to be effective, your branding needs to visible across online social profiles, emails, advertising, etc.

People should know who you are and what you provide. Your brand should connect with your audience by meeting their requirements.

Marketers generally publish a lot of content to increase brand awareness. The more you experience new marketing strategies, and learn how to perform digital marketing audit for your business like a pro, the more likely it will benefit your business.

So make sure you are delivering a consistent image and stick to the same personality and brand image on every platform.

Your audience does not want to sense any dishonesty when you go against what you claim or go through an identity crisis.

When you finally reach on top of the search engine results and make quality lead generation from your marketing campaigns, that doesn’t necessarily mean that it will last forever.

The competitors are constantly working on their improvements to reach where you are and that’s exactly why we need a digital marketing audit.

Having a digital marketing audit and keeping a regular check on it will help you to stay on top of everything.

By auditing each element of your digital marketing campaign, you will gain a clear idea of the next step in your online marketing for your business.

When digital marketing audit becomes a regular practice, it becomes less time-consuming and more efficient.

 

Conclusion

 

Ensure you set aside some time for a thorough audit every few months or end of every quarter.

Do you need help with digital marketing, branding, or any other part of building a successful business identity? We are here to help you understand how to perform digital marketing audit for your business like a pro.

Reach out to our team today to find out how we can help you create an effective digital marketing strategy for your business.

Interested to book a Marketing Audit for your business?

Let’s Talk

 

Remember when Henry Ford said stopping advertisements to save money is like stopping your watch to save time.

That’s rather funny, but it is as accurate as day and night.

I know the advertising methods are costly, and I am here to suggest to you some efficient methods to overcome your problem, especially for beginners.

In this article, you will find the answer to overcome the tiring, and costly threads tangled behind advertising and how performance marketing helps startups to grow.

Performance marketing is that type of marketing or advertising where you have to spend only when you get the expected results from the ad campaign.

Sometimes your ad campaign can be a big flop, or sometimes it can hit hard.

Sometimes it will give you a slide benefit, and sometimes the sales were as such as it was, but the amount you pay for every condition will be the same no matter how the advertisement brought changes to the sales.

You might have gone through such experiences right?, where you might have thought.

“Oh my, if I only have to pay for those ads that get me any good.”

And yes, you are heard. “performance marketing” for your rescue.

As I mentioned earlier, the performance marketing strategy will give you the freedom and ease to spend your budget only on that give you results.

Performance marketing can be further categorized according to the result you are expecting from the marketing.

Reach out to the best performance marketing expert in Kerala.

 

The key benefits of performance marketing strategy -exposed.

As a business person, what would you be expecting from an ad campaign?

● Visibility
● Leads
● Conversions
● Wider prospect circle
● Sales
● Traffic
● Impressions

Performance marketing helps you to pay respective of what you want and which goes like

● CPM (cost per Mili or cost per thousand)
● CPC (cost per click)
● CPL (cost per lead)
● CPA (cost per acquisition.)

➤ CPM – cost per Mili or cost per thousand

This type of performance marketing charges on each impression, only when someone sees your ad, that is a way in which it has to be paid.

The disadvantage of this kind of method is that you may have the chance of visibility, but sales are more diminutive.

It charges only for the impressions and not for sales, and sometimes this can be a slight loss where you are not guaranteed any further improvement rather than articulation.

➤ CPC – cost per click

This method can be considered a little more beneficial than CPM since it only charges when someone clicks on your ad.

This click can bring you leads that can be turned into conversions that can be further turned into sales or regular customers.

Each time when someone clicks your ad, you will be responsible for paying for it, and it is worth it.

➤ CPL – cost per lead

CPL is considered to be at the top of the hierarchy of advertising since it gives double or more the ROI, and most of the senior marketers prefer CPL over the other methods.

Here the advertisers only have to pay when they get a quality lead through the advertising.

This method associates sales and customers with the budget at your spending on advertising and can give you doubled ROI with minimal effort.

➤ CPA – course per acquisition

In this method, the advertisers will only have to pay when there is a completion of sales. This means any transactions through to card banking or net banking. Even though this assures sales since the payment only occurs when there is a completion of any sort of sales,

This cannot be considered the most efficient performance marketing method since the advertising only focuses on sales, whereas CPL can assure you leads and have a 50% off chance for sales. In these methods, even though the chance of sales to occur is less, if you will get your customers’ information since they provide their contact information.

So without any further doubt, CPL can be considered as the most efficient method of performance marketing.

You can find all these kinds of performance marketing methods with efficient research from top performance marketing agencies, which is also one of Kerala’s best digital marketing agencies.

Since I have given a brief idea of what performance marketing is and what are the kinds of performance marketing that you can benefit for your business according to your expected results, let me give you some key points to grow your startups so that you can see how performance marketing helps startups to grow.

If you want to grow your startups right from the beginning, you have to keep some points that are really crucial for your business growth in mind.

After all,

“A big business starts small.” – Richard Branson

 

Which goes like this,

➤ Be strong in your niche. This is the first and foremost thing that you have to keep in mind if you want to grow your startup, you have to be e strong in your niche;

You have to be focused on your niche when you have particularity, and you start to be an expert in it and show your excellence in that particular dish. People will consult you and put you in their top list.

➤ Inculcate new ideas that interest your prospects. Boredom is a fact that is alive from the beginning of the earth. People get quickly bored with things that they see and hear again and again without any change.

You have to check the new trend and keep your prospects interested in new and informative trends. When they see something new every time, they visit you to build a kind of curiosity and expectations that can help you grow. The thing that you have to keep in mind is, do not break their trust nor their expectations.

➤ Keep them up to date. This is the next thing that you have to follow. Keeping your prospects and customers up-to-date with whatever things happening in your firm aur your business will give them a sense of importance that will eventually bring them closer to you.

➤ Identify your competitors. It’s been a very long time since small and independent startups began, so it is evident that you have competitors in your niche. Suppose you want to grow your business above them first.

In that case, you have to identify your competitors, then identify their tactics, then identify how they differ from you, and you have to provide at least one step ahead of them to the prospects of customers to take your business to the next level.

That’s a lot, but keeping these points in your mind to grow your business can visibly show you a change.

So I think I covered the central and required components of performance marketing and how you can grow your startups. So now, let me mix this both together to show you how performance marketing helps startups grow.

To benefit from performance marketing for your startup growth, you must first identify what is necessary for your startup and what is not.
There is something that you have to know about performance marketing in 2021 and how you can interconnect your startups and performance marketing together for that amazing result.

Analyzing and recording the necessity of your startup is the primary step towards successful and consistent growth. Take a closer look at how performance marketing helps startups to grow.

Let me begin from the top.

1. If your need for your startup is to articulate your business, then consider opting for CPM. This method effectively articulates your ad and brings you an abundance of impressions.

2. The next one is if you want people to look closer to our startups, then consider CPC, where effective advertisements occur by relevant and potential clicks, which can be considered as future leads, maybe conversions too.

3. The next one gives you multiple benefits, which is CPL. This marketing method only should be paid when you acquire relevant leads. In this method, there is an assurance of leads and a partial chance of conversions too. That’s why I mentioned it as “multiple benefiting.”

4. The last method, the CPA, is channelized because this marketing method should be paid solely when there is any particular kind of acquisition or transaction, so if you want mandatory sales, you can opt for this.

So that was me reassuring how performance marketing helps grow your startup by inculcating all those methods with your needs.

With all this information, you have to do one more thing to make all this effective- evaluating and controlling marketing performance.

You must have a track record of how the performance marketing went for your startup or business by doing all these.

When you’re doing it for the first time, don’t hesitate to try every single thing and leave no stone unturned. It is inevitable that mistakes will happen. That’s why it is necessary to analyze your data yourself so that you can correct that mistake and improve it. You can even take the assistance of a digital marketing trainer in Kerala for better outcomes. It’s okay to make a million mistakes but try not to make the same mistake again and again. Confessing it’s taken.

You can obtain the best results from the best performance marketing companies in Kerala, which is also the best digital marketing company in Kerala, where they have a lot of experts in performance marketing who are brewed from one of the top digital Marketing academies.

Suppose you want to learn performance marketing on your own so that you don’t have to depend upon others in the future. In that case, you can consult the advanced digital marketing course, where they provide expert guidance and assistance to learn performance marketing with performance marketing examples.

Or you can get it all done by reaching out to the best search engine marketing in Kerala.

I think it’s time for me to go and let you do your job with all that info.

So this is how performance marketing helps startups to grow and I am going to end this by saying a simple fact that will help you now and in the future too.

Instead of focusing on what you like, try often providing what your prospects like. By this, you can see a drastic change in your business.

I hope all that came in handy for you.

It’s strange !

But true.

The turning points of life come unexpectedly at unexpected times.

Our life is filled with unexpected things.

But we accept it, we live it, we make it.

Similarly, Real estate market experienced such unforeseen difficulties when the covid-19 engulfed the world.

Almost all real -estate business were halted momentarily.

The price of properties reduced.

And the real estate owners are trying to get a grip.

Yes !

It is the prime time to think about why digital marketing is the next level of marketing for real estate business.

That is digital marketing for real estate business.

Definitely, here we are going to analyse how can you use digital marketing for real estate companies.

Why is digital media important to real -estate business ?

Future scope of digital marketing in real estate.

Before that, let us have a look at several reasons on why you invest in digital marketing.

Hmm, are you thinking about what digital marketing is?

It’s simple.

Digital marketing is the process of promoting your products or services using digital technologies.

Are you still thinking about why you are concerned about digital marketing?

Roll your eyes ! Observe your surroundings.

Better examine your own behaviour.

Our situation has changed our consumer behaviour, our lifestyle, etc.

Be a little more specific, you are buying online, your children are depending on e-learning platforms, we connect with our friends via technologies.
It is our new normal life .

So, traditional marketing became fragile, and it failed to satisfy our marketing needs.

Don’t misunderstand the power of digital marketing.

Studies shows that 450 million active internet users in India alone
Check out the infographic data , it will surprise you.

 But you have to keep in mind that, just digital marketing with no strategy can’t help you.so a sound strategy is mandatory to run an effective and rewarding digital marketing campaign.

Yay ! let us talk about marketing strategy for real estate.

 

In India, around 250 million people live on different social media platforms. Facebook is one of the most popular social media platforms.

Availability of cheap smartphones and internet connection in and around the corner has played a crucial role in the behavior of people.

Digital marketing has several benefits other than traditional marketing.

✔ Digital marketing is affordable

✔ Digital marketing is measurable

✔ Digital marketing is often generates instant result

✔ Able to target an exact audience

✔ You can analyse the result

✔ Finally, the future of digital marketing in India is amazing and astounding.

Let us think about how to generate leads in real estate and conversion in real estate too.

Here are some tips and tricks or some profitable advice that will increase your ROI up to 1600%.

Read it carefully, it enable yourself to generate real estate leads online.

✥ Find audience and Personalise strategies

Who is your audience ?

To be more clear, create a clear image about who you are going to sell your product.

That is your audience.

So , both men and women are your audience. Create strategies separately to attract them.

While creating a strategy, think about how you are going to solve their problem.

Use their pain points, attract their attention.

✥ Campaigns specifically for mobile

One of the interesting characteristics of Indian population is that they are using mobile phones more.

So, in real -estate marketing, create real-estate content that is specifically designed for mobile users.

✥ Optimise brand for voice search

In India, voice search is in its budding stage.but it is growing steadily.

So , it is necessary to think about optimising brands for voice search while you consider how to generate real -estate leads online.

Think about it today, stay ahead of the competition tomorrow.

✥ Encourage two-way communication 

Digital marketing and real estate business must go hand in hand to maximise your return on investment.

It is essential to communicate with you and your audience.

Digital marketing helps to identify your audience and listen to them, solve their problems etc.

So utilize digital marketing and other social media platforms to start conversions , and solve your audience issue.it is better to build trust on you.

✥ High-quality website

Who loves slow and creepy website? We leave it half way.

Yes, we leave them quietly.

It is important to build a fast, attractive, SEO-optimised website.

Focus on the word SEO, Check the importance of SEO for business.

I know you have many queries regarding SEO.

Seek the advice of a SEO consultant in Kerala.

He will solve your queries and help to develop a better website based on your needs.

Discuss with a consultant, spent less, earn more.

✥ Strategy oriented marketing plan

Which is the best real estate digital marketing strategy ?

Any idea about it ?

The strategy differs from business to business.

If you are planning to generate real estate leads online, strategy real estate must be your focal point.

So, check twice, thrice or multiple times which strategy will provide the best result.

If you are hiring any digital marketing company, please ask specifically for the strategy.

✥ Optimised social media strategy

Social media presence is mandatory in this technology prevailing world. But a social media profile cannot give you anything.

Again, a sound and solid social media strategy is essential to build reputation in social media platforms.

Any doubt regarding social media marketing. Book a free consultation now.

✥ Effective communication 

Communication is an important aspect of every business.

Treat your customer gently. The customer is your hero.

Customer service is often expose challenges.late replies, dealing with angry customers are something difficult.

Right ?

Chatbot help to solve customer communication issues at an extend.because your chatbot is working 24 * 7 for you.

If you are depending on chatbots, you are able to set your replies prior to the conversation and it relieves your concerns of communication.

✥ Multiple webpages 

Why multiple webpages for the real estate industry. Are you thinking like this?

Apart from a home page, try to create multiple web pages that help to navigate easily in your webpage.

It is a part of a strong real estate digital marketing strategy.

Multiple web pages help to reduce bounce rate.

And it is a strong ranking feature too.

What you need is better user experience in your website.

Read the blog and try different ways to increase your user experience.

These are only some handy strategies, these are common real -estate digital marketing strategy.

But you must be unique in your service. you must be different in your strategies.

We will help you to stand out from the crowd.

Let us talk and find out the best for you.

 What are the different ways for real estate online marketing ?

 To be frank, content marketing is an advertiser’s intimate friend.

Because , without good content, nothing is possible in marketing.

Let us look how can we amplify our real estate – digital marketing ?

Yes, digital marketing for real-estate business.

How to develop real -estate content?

These are some popular content forms you can use in real estate digital marketing strategy .

➥ Memes
Memes are short, sweet, funny messages that attract your audience.In real estate strategy, don’t try to provide information on memes.
But create hilarious content that attracts your audience.
Memes sometimes went viral. So your brand will reach a wider audience.

➥ Videos
Videos are another SEO booster to your website. Needless to say, video is the best entertainment medium.so try to convey your message through a video.a one minute or less than one minute assist to grab your audience’s attention as well as it stays in the mind of audience.

➥ Infographics
As the name suggests, infographics speak information.in a visual way. It is another easiest way to consume information.studies shows that, an infographic image is likely to share three times more than a general content post.

➥ Case studies
Nothing beats the credibility of good old case study. It is a powerful weapon to convince your audience.why don’t you conduct some relevant case study as a part of your real estate lead conversion.

 

✥ Use landing page to generate more leads 

Lead generation is one of the single aspects of digital marketing. Use a landing page to direct your audience. Use your words wisely there.All your words must try to solve their problems. Tactically create your content.

✥ Use right tools to measure 

Have you heard that if you measure, you can manage . That is true. Digital marketing tool and softwares help to measure the success of your campaign.

Depend the tools for measure your metrics,

If you are interested to know, what are those tools?

Please download, and find the hiding partner.

 

“Coming up with a structured SEO plan is crucial for ranking your websites.

If you are consistently putting your effort and still that is not enough to rank your websites, this post really needs your attention.

As we all know that SEO is the lifesaver of websites, are they really the lifesavers of websites?

If yes, then why are your websites still not getting ranked?

Here the role of a structured plan of SEO arises.

So let’s change our thoughts from “SEO are the lifesavers of websites” to “Structured SEO are the real lifesavers of websites”.

 

Wondering how to set a structured SEO?

Let’s start from the basics.

The first step.

What should be the first step of a structured SEO plan?

Before looking deeper into it,

 

What is SEO?

Search engine optimization (SEO) is the process of increasing the quality and quantity of traffic to your website from search engines.

In simple terms, it is the process of ensuring your business gets listed on the top of the first page on Google.

As we know there are different types of SEO; On-page SEO, Off-Page SEO, Technical SEO. Apart from these, there are other types of SEO too.

What are On-page SEO and OFF page SEO?

What are the other types of SEO? let’s check out.

 

Types of SEO

There are mainly three types of SEO, needed for a well-rounded organic search strategy.

●On-page SEO:

On-page SEO focuses on the content of your website. On-page SEO is the process of optimizing the content on your website.

●Off-page SEO:

Off-page SEO is the process of link building, increasing link popularity, etc. Off-page SEO focuses on increasing website ranking by using various tools.

●Technical SEO:

Technical SEO focuses on the optimization of websites to improve organic ranking.
Technical SEO prompts the search engines to rank the websites higher.

As mentioned earlier, there are other types of SEO too:

●Local SEO:

Local SEO is a type of SEO that enables the websites to be more visible in local search results on Google.

●White hat SEO:

White hat SEO refers to any practice that improves website ranking without breaking search engine guidelines.

●Black hat SEO:

Black hat is a disapproved practice, used to get websites ranked. It is against the search engine guidelines. Black hat SEO is also known as negative SEO.

●Grey hat SEO:

Grey hat is another practice that improves the website ranking but is riskier than White hat SEO.

 

Hence SEO is all about ranking your websites at the top of search engines.

However, getting ranked on the top of the first page of Google is not as easy as it sounds. Right?

Don’t worry.

This guide will help to take your first step in SEO carefully.

Let’s look deeper into it.

Here is the answer to your question: what is the first step in SEO.

The first and foremost step of structuring an SEO plan is “KEYWORD RESEARCH.”

Let’s take a look at “What is keyword research in digital marketing.”

Keyword research is the process of finding and analyzing the search queries that people search on search engines.

Keyword research provides you an insight into the actual search terms of your target audience.

It gives you the idea of topics people are searching for, how many are searching it, and in what format do they want the results or information.

Now you might’ve been thinking about how can I do the perfect keyword research.

We’ll elaborate it on you.

But before entering into it, you should have a clear idea about the business that you are trying to grow through search engine optimization.

You should have a clear idea about: the business, its objectives, and its buyer personas.

Since so many people are not aware of this procedure, they just find some words and thus their first step becomes a failure as what they want to rank for and what their audience actually wants are widely two different things.

Having a complete idea about these will help you to do keyword research easily as you already know what you want to be ranked.

Focusing on your target audience and then using keywords on that insight will surely give you much more successful campaigns than focusing on some arbitrary keywords.

But focusing on your target audience will not give you the actual terms they are searching.

Then how can we discover the terms that people are searching for?

How can you choose the right keywords?

   Before learning about how to choose the right keywords and best keyword research tools you should first know the different types of Keywords in SEO

There are mainly five types of keywords:

 

1) Targeting Keywords:

●Market segment keywords:

Market segments are searched for general information by the target audience.
eg: sports shoes

●Customer-defining keywords:

Customer-defining words are searched with phrases or words by the customers to define themselves.
eg: sports shoes for women

 ●Product Keywords:

Product keywords are searched by phrases that are directly related to a company’s product or services.
eg: Nike’s flex shoes 

●Branded Keywords:

Branded keywords are searched by the brand’s name by the customers.
eg: Nike’s sports shoes.

●Competitor Keywords:

Competitor Keywords are targeted brand names of competing businesses’ products or services.
eg: For Nike, competitor keywords could be Adidas sports shoes.

●Geo-targeted Keywords:

Geo-targeted keywords are searched by the users to get the results near them.

2) Keywords by length

●Short tail keywords:
Short tail keywords are high competitive keywords for ranking. These keywords contain only one or two words.
eg: sport shoes

●Mid tail keywords:

Mid-tail keywords are the keywords that have less competition and higher conversion rates. It will only contain three or slightly more words.
eg: best sport shoes.

●Long-tail keywords:

Long-tail keywords which have typically low competition and less traffic are easier to rank. They contain more than four words and have higher conversion rates.
eg: best sports shoes for women who have bad knees.

3)Types of On-site Keywords

●Primary Keywords:

The primary keyword is the main target term on a webpage.
eg: Women’s sport shoes

●LSI keywords:

Latent semantic keywords (LSI) are semantically related to, or synonyms of the primary keyword.
eg: If the primary keyword is women’s sports shoes, the LSI keywords will be best women sports shoes, women sport shoes sales, etc.

4) Types of Google Ads Keywords

●Broad match keywords:

In simple, broad match keywords are the terms you target in Google Ads. 

●Phrase match keywords:

The specific terms that you target in Google Ads are phrase match keywords.

 ●Exact match keywords:

Exact match keywords are the target-specific keyword in Google Ads.

●Negative match keywords:

Negative keywords are the terms that are intentionally excluded from search campaigns within Google Ads because they don’t closely relate to the ad copy or target page content.

These terms may be semantically related but not related to the ad concept.

5) Types of Buyer keywords

●Informational keywords:
They are the terms users search for what they want in general about a topic.
eg: Which is the best sport shoes.

●Navigational keywords:

Navigational keywords are terms searched by the users for visiting a specific website of a brand.
eg: Reebok sports shoes.

●Transactional keywords:

Transactional keywords are searched by the users to make a purchase, that they already know what to buy.
eg: best Reebok sports shoes for women.

 

How to choose the best keywords for SEO

Choosing the best keywords for SEO is not an easy task.

It should be done carefully. Even though we have discussed the basic things you should note before choosing the keywords, that’s not enough to find the correct, best keywords.

Let’s check out how to choose the best keywords for SEO.

➥Think like a customer:

After finding your target audience, think like them, that is how they will search in search engines.

➥Study the competition:

After finding the keywords make the list of the main competitors and search their websites to see the words they are targeting.

➥Try to choose long tail keywords:

Always try to set long tail keywords as they are easy to rank and have high conversion rates.

➥Use keyword research tools:

Use keyword research tools to identify your potential target keywords. There are several keyword research tools available.

 ➥Analyze the results:

Do not forget to analyze the results after choosing the keywords as there are chances to have changes in the trending of those terms along with your competitors’ new keywords.

Try to insert your keywords in social media posts, blog posts, etc. to receive more traffic that it will make the audience easier to find you

Here is a list of the best keyword research tools for SEO.

▫Google trends
▫SEMRush
▫MOZ
▫Soovle
▫Jaaxy
▫Ahrefs keywords explorer
▫SECockpit
▫Google keyword planner
▫Keywords everywhere
▫Ubersuggest
▫Wordstream
▫Question-DB
▫KW finder
▫Keyword Tool.io
▫Keyword snatcher

 

❒ Google Trends:

Google trends are one of the best keyword research tools for SEO. It also shows you the trend of that keyword.

In Google trends, you can first search for a specific keyword and can take a look at related queries.

Secondly, you can check whether a keyword is growing or not.
Google Trends is a free SEO tool for keyword research.

❒ Google Keyword Planner:

Compared to other keyword research tools, Google keyword planner is the most used and easy-to-use tool.

The data Google keyword planner provides comes straight from Google makes it unique.

It specifically shows the volume of search of the keywords.

❒ Ahrefs keywords explorer

Ahrefs gives in-depth information on each keyword.

It shows you the difficulty of the keywords.

❒ Keywords everywhere:

Keywords everywhere is a paid keyword research tool that displays the data on the top 10 websites.

It also shows the people searching for. The list of keywords that are related to your search item in Google search results.

❒ Soovle

Soovle is a keyword research tool that provides you keyword ideas from Google, Bing, YouTube, Amazon, Yahoo, etc.

You can easily save and drop your favorite keyword ideas with Soovle.

❒ MOZ

MOZ is a smart keyword search tool as it shows the lateral keyword ideas.

For example, if you search for a keyword like height in MOZ it will show you the lateral keywords like height gain pills, height gain exercise, etc.

The unique feature of MOZ is that it lets you know how many clicks you can expect to get your target keyword.

❒SEMrush

SEMrush is an all-in-one tool. It specializes in Keyword research, competitor analysis.

SEMrush shows you a list of long keywords that are related to the keyword you entered.

For example, if you enter a keyword height gain which is a short tail keyword and is too competitive,

SEMrush provides you with the long-tail keywords like how to gain height in one week, height gain yoga for adults, etc. which helps you to rank easier.
SEMrush is a free SEO tool for keyword research but with a limit of ten queries each day.

 

What is competitor keyword research?

Competitor keywords are the keywords that are used by the companies or businesses you are competing with, to achieve search engine rankings. Competitors keyword research is the process of finding the competitor’s keywords.

Here is a list of competitor keywords research tools:

▫ Buzzsumo
▫ SEMrush
▫ Spyfy
▫ Ahrefs
▫Adwords Auction insights
▫Tag clouds
▫ WordStream’s a free keyword tool

Since there is a powerful reason you need to do SEO for business, you now have an idea about What should be the first step of a structured SEO plan.

But to acquire more traffic to your websites you also have to increase search engine visibility to your websites.

 

Search engine visibility is the traffic that websites receive from their rankings from the organic results.

if your search engine visibility is not where you want it to be, Here are some tips to improve your search engine visibility:

1. Target on long tail keywords

If your website’s traffic is not what you want it to be, one of the reasons should be you are targeting short-tail keywords that are way too competitive.

This is a mistake followed by the majority of people.

At the time of keyword research, you should be more careful that it is the first step of a structured SEO plan. Remember if your first steps fail, everything you do after that will fail too.

While doing keyword research you should be very aware of super-high difficulty keywords.

So we highly recommend you to focus on long tail keywords as they are less competitive and have high conversion rates.

2) Increase your website’s mobile-friendliness

Unfortunately, most people’s websites are not mobile-friendly and that becomes the main reason for a significant decrease in mobile traffic from Google search.

So try to make your website mobile-friendly and user-friendly.

Learn more about how to provide a better user experience in your websites.
You can use Google search console or Google’s own tool to know whether your site is optimized mobile-friendly or not.

3) Improve your title and description tags

The higher your CTR( click-through rate) the higher your site will rank in Google.

For increasing CTR, you should write more compelling title tags and meta descriptions.

By increasing the quality of your title tag you will be able to get more CTR and subsequently, your search engine visibility will increase.

4) Build more backlinks

Backlinks are a must factor to increase your site’s visibility.

So if you want to increase your search engine visibility, build more backlinks to your website

5) Optimize your content

Optimize your content for dwell time.

Dwell time is one of the UX signals Google uses to figure out if the site is a good match for a specific keyword or not.

6) Improve the pages that are ranking on page 2 of Google

Improving your page from page 2 to page 1 of Google is one of the best ways to increase search engine visibility.

For that analyze the website that is on page 2 and figure out how you can improve that website’s SEO. 

7) Add more LSI keywords

Adding more LSI keywords will help your site to increase ranking.

But while adding LSI keywords you should be more aware of it. You should only add the ones which are relevant to your website.

8) Add internal links between pages

Add more internal links between your pages.

What is internal link?

An internal link is a kind of hyperlink that connects to other web pages of the same website or domain.

Increasing the internal link can improve your search engine visibility to an extent.

9) Run a website audit

Your technical SEO is an important part of SEO visibility.

If Google cannot crawl index your site, it will be hard to get ranked.

So you have to do an SEO audit this time by using SEO audit tools.

10) Expand your SERP real estate

Expand your SERP real estate through featured snippets as featured snippets significantly take more space than a traditional snippet.

And helps to show up on top of the page.

Adding a table of content sections at the top of the page will help you to acquire more clicks.

There are SEO tools that help to grow your website.

SEO tools that helps to improve your website.

Here is a list of some SEO tools that help to improve your website:

●Google Analytics
●Ubersuggest
●WooRank
●Ahrefs
●SEMrush
●Screaming frog
●Spyfu
●Moz
●Yoast SEO

 

 

The wrap-up

Since SEO is essential for your website, We hope this post helped you to know about the first step of a structured SEO plan. To learn more from us, stay connected with us.

“Are you a digital marketing student?”

“Struggling to find your niche in digital marketing career?”

Do you know that choosing your niche is very important as it is the first step to enter into your digital marketing world career?

“But what if your first step fails?”

“What happens then…Lose of golden opportunities….”

“Right?”

“Hey, don’t feel bad!”

“We are here to help you find your niche in digital marketing career.”

Being a digital marketer is about finding productive and innovative ways along with your creativity to get better results for the clients.

Many digital marketers are struggling in this part because they are in the wrong niche.

Getting the right niche early in your career will help you from a ton of troubles.

Once you figure out the right niche, everything else falls into place.

Remember, “When you decide where to compete, half you succeed.”

 

What is a niche?

Before you find your niche in your digital marketing career, you should know what does the word niche mean?

The word niche means a comfortable area of place or a position in a job or employment.

 

A niche is a very specific area or position of something.

For example, there is a group of shoes. This group of shoes can’t be considered as a niche.

But when we talk about shoes for ladies, then it is a niche.

 

☛ Let’s take a look at the three key benefits of choosing the right niche

✓ Helps you attain more knowledge in your niche
✓ Helps to become an expert in your field
✓ Helps you find your clients easily

 

You might not be able to do everything.

But if you specialize in one specific position or area, i.e. your niche, you can become a successful digital marketer.

“Curious about how do I find my niche?.”

Before going on how to find your niche in digital marketing career, let us tell you about the various niches in digital marketing.

 

Various popular niches in digital marketing

➢1. SEO

Search engine optimization [SEO] is the process of improving your site visibility to the relevant searchers by increasing the quality and quality of our websites.

SEO is a field with huge opportunities with high-paying job vacancies.

You can also focus on just on-page SEO or off-page SEO or technical SEO if that’s something you are interested in.

Skills required for SEO are: technical skills, programming skills, critical thinking, and analytics skills.

 

➢2. Social Media Marketing

The world is moving digitally. Society has gone online like never before. And the online business has developed.

As the customers started to purchase online, most of the marketers have shifted to digital.

Since the market is eagerly looking for social media experts, there is a wide opportunity in this niche.

Marketing skills, flexibility, creative writing, and excellent communication skills are the skills required for social media marketing.

 

➢3. Public Relations

Public relations is about using digital marketing and social marketing technologies to communicate and promote, generate awareness about particular brands and products.

Now is the perfect time to choose a niche business for a business P.R. agency, if that’s something you’re into.

Writing and media relations are the major skills required for a public relations niche.

 

➢4. Email Marketing

Email marketing sends commercial messages to the people who are using emails in the broadest sense. Email marketing involves the process of sending emails for advertising, donations, etc.

Email marketing generates the most Return On Investment (R.O.I.).

Since most companies are still unsure how to take advantage of email marketing to grow their business, they are constantly searching for experts in this niche.

Interactive content writing skills and artificial intelligence are required to provide the best email marketing service in Kerala.

 

➢5. Content Marketing

Content is the king of digital marketing. Without good content, anything in digital marketing is nothing.

There is a massive demand for high-quality content writers in the market.

If you can deliver high-quality content and help people write high-quality content, this niche is for you.

Learn how to write content perfectly from the best digital marketing company in kerala.

 

➢6. Podcast Marketing

The podcast is a digital audio publication. Sometimes podcasts become a critical tool for digital marketing for some companies.

Regular podcast content helps to keep people connected to your brand or business. If you are interested in this niche, you can make a big difference in this field.

The skill required for podcasting marketing is excellent speaking skills.

 

➢7. Video Marketing

Video marketing is designed to increase audience engagement through social activity around video. In addition, video marketing is used to promote and market products and services and to generate awareness.

 

The opportunity in this field is ample as most of the industries do video marketing, and they always want someone creative and passionate.

 

➢8. Web Analytics and Data Management

Web analytics is the analysis and reporting of internet data. Web analytics is used to analyze how the websites meet the users’ needs. If you are good at numbers, this is an excellent niche for you.

 

➢9. Crowdfunding

Crowdfunding is an efficient way to increase a company’s capital by setting campaigns.

As in raising small amounts of money from many people towards funding a project or a venture, this niche requires high security since it deals with donations and other funds.

Flexibility and the ability to handle customers are the essential skills required in this niche.

 

➢10. Marketing Strategy

Marketing strategy is the process of concentrating an organization’s limited resources on the most incredible opportunities to increase sales and achieving a sustainable achievement and advantage.

The skills required in this niche are communication and speaking skills with confidence.

 

➢11. Influencer Marketing

Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers; who have a social following.

The influencers review and recommend the product by providing discount coupons or affiliate links for their followers.

This is a trending field with new opportunities and is expected to grow significantly in 2021 and the years to come. You can also check out the influencer marketing trends 2021.

If you are someone with excellent communication skills and love to talk, and are confident and can influence, this is the perfect niche for you.

 

➢12. E-commerce Marketing

E-commerce is a kind of marketing online. It is a market that promotes and makes sales online. B2B and B2C are the major types of business done through e-commerce.

It is a market that has huge opportunities for digital marketers.

S.E.O., data analytics, and artificial intelligence are the skills required for e-commerce marketing as it promotes sales online.

 

➢13. SEM

SEM stands for search engine marketing and is a form of internet marketing. It involves the promotion of websites by increasing their visibility primarily through paid advertising.

There is incredible demand in the market for those who can leverage search engines, and this niche offers high remuneration.

Ability to multitask: Writing HTML, CSS, basic web designing skills and organizational skills are required for S.E.M.

 

➢14. Web Traffic (optimizing and testing)

The amount of data sent and received by the users to a website is Web Traffic.

This is determined by the number of users and the number of pages they visit. Therefore, acquiring this skill will take you to high demand.

This is the list of services that customers are looking for in the market.

let’s look at how to find your niche

 

Since it is imperative to select the right niche, you should be extremely careful while choosing.

So to make it easier for you to choose, we have made a list of 5 points on how to find your digital marketing niche that will help you land in the right niche.

 

➢1. Combination of talent and passion

To know how to find your niche, firstly, you have to take a look into yourself. Yes, take a look into yourself.

Analyze yourself completely. Choose a niche based on the talent and passion you have.

Since you are passionate about your niche and you have talent in something, you glow differently in that area. When you enjoy doing something, you get better and better.

So select a niche based on your passion and talent.

 

➢2.Market opportunity

How to know if your niche is profitable and has a market opportunity?

Research about the market opportunity. If there is no market opportunity for your niche, then there will be no use for it.

Focusing on non-market opportunity niches will not help you make money or be a successful digital marketer.

Therefore when you choose a niche, know whether your niche is profitable or not.

 

➢3. Survey your market customers

Take a survey on your market customers to learn more about your niche. A survey will help you to find the market opportunity for your niche.

 

➢4. Research competition and access to potential profitability

Research on your niche’s market competition and its difficulties.

Research your niche’s potential profitability, whether it can make you shine in your field or not.

To do that, learn how to do niche research.

Do not just take quick action, but you have to do deep research before you take a niche. Otherwise, if the niche you select is not one with potential profitability the works you do will become worthless.

 

➢5. Test your idea

Test your niche by taking work. After that, analyze the whole procedure. If you are making it and you are improving, stay in the niche you have selected.

Selecting your niche is not an ending but a beginning for your career in digital marketing.

If the niche you select is worth it, the return you get from it will be more worth it. After selecting the niche, keep updated about it. Try to learn more about it.

 

As we have learned about how to find your niche in digital marketing career, we should also know more about the niche in digital marketing.

Learning digital marketing by joining the best digital marketing course in Kerala will help you to acquire more knowledge and experience and help you to become a digital marketing expert in Kerala.

 

But as I mentioned earlier, the key is to find the right niche, and this can be found only by doing research.

Let’s check out how to pick your niche by niche research.

Let’s take a look at how to do niche research.

 

➤ Follow your interest and talent

Choose a niche that you have passion and talent for. By choosing your niche, you are choosing your career.

 

➤ Identify problems you can solve

Identify the problems in the niche you have selected. If you are unaware of the problems, learn to solve them by attaining more knowledge and being updated about your niche.

 

➤ Research your competition

Research the competition in your niche. Research whether there are monetization opportunities or not.

 

➤ Determine your profitability niche

Determine the profitability of the niche.

 

Lets look, How to find a profitable niche?

● Check the niche’s current market value

● Look into past and current trends.

● Check the customer’s will to pay

● Try to select a low competition niche.

 

Choosing a competitive, low niche can easily acquire profit. So find your low competition niche.

 

➤ Find competition with Google Trends.

You can analyze the popularities of the search queries made by individuals in Google searches across various regions. In addition, there are other tools for finding a low-competition niche.

 

➤ Identify monetization opportunities

By identifying the monetization opportunities of your niche, you can find out whether the niche you selected is a profitable niche or not.

 

➤ Competitors research

By researching the competitors of your niche, you can ascertain the gaps in the market, and researching more about the market and competitors will help you know how to fill the gaps and become successful in this niche.

 

Conclusion 

Since choosing and specializing in one niche is vital in digital marketing, you need to find one. Without the right niche, you would have drowned in digital marketing.

“Riches are in niches” always keep that in mind. We hope this guide has been helpful for you to find your niche in your digital marketing career. Please stay connected with us to learn more about digital marketing.