By SHUKKOOR |  Date  :  06-February-2023

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whatsapp marketing tools

Before we discuss whatsapp marketing tools, we need to know why businesses are using WhatsApp as their marketing strategy to market their products and services. As per the report, more than 2 billion people are using WhatsApp worldwide. This increasing popularity of WhatsApp has triggered many businesses to use WhatsApp for marketing their business. Proud relationships with customers, higher conversion rates, better sales, and lower marketing costs are the main attraction to choosing WhatsApp to market their business. We can send bulk messages by using WhatsApp Business API. WhatsAPP marketing is also important like other marketing strategies, Search Engine Optimization – SEO, Content marketing, Google Ads, SMS marketing, Social media marketing, Email Marketing, etc. Whatsapp marketing is a digital marketing strategy that aims to increase awareness, generate leads, and increase business.

In this blog, we will discuss various WhatsApp marketing tools that can be used to promote products and services, build customer relationships, and ultimately drive sales. From chatbots to broadcast lists, we will cover all the essential tools that can help businesses effectively utilize WhatsApp as a marketing platform.

Whether you’re a small business owner or part of a larger marketing team, these tools can help you streamline your WhatsApp marketing efforts and achieve greater success. So, let’s dive in and explore the world of WhatsApp marketing tools!


Welcome to my blog on WhatsApp Business API! WhatsApp Business API is a powerful tool that enables businesses to communicate with their customers on WhatsApp in a more personalized and efficient way.

It is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly.

Whatsapp Business API intends to provide medium and large businesses with a tailored solution for scaling their customer engagement via WhatsApp. FAQ on whatsapp marketing services is an effective way.

Unlike the regular WhatsApp app, WhatsApp Business API is designed specifically for businesses and provides features such as automated messages, chatbots, and the ability to send notifications to customers.

This makes it easier for businesses to manage their customer interactions and provide a better customer experience.

WhatsApp Business API can be used for a variety of purposes, including customer service, sales, and marketing.

For example, businesses can use it to provide support to customers, send automated messages about new products or services, and even process orders and payments.

However, it’s important to note that WhatsApp Business API is not a free service and requires businesses to apply for a WhatsApp Business account and pay for usage.

Additionally, businesses must comply with WhatsApp’s strict policies and guidelines to ensure that they are using the service ethically and responsibly.


WhatsApp marketing tools are convenient for businesses to send marketing messages to customers. WhatsApp released an API called ‘WhatsApp Business Platform,’ which offers advanced marketing opportunities for its users.

Since this API doesn’t have its interface, you need a WhatsApp marketing tool provider to give you access to an interface to create, manage, and send WhatsApp messages without coding.

Since many WhatsApp marketing tools are available, choosing the right tool/platform can be challenging.  It takes a lot of work to optimize social media, which is why many individuals choose to use tools for SMO and SMM tools



As per one of the professional whatsapp marketing agency, it takes a lot of work to choose the best WhatsApp marketing tools since many tools are available now. So before selecting a tool, you need to do. 

  • Make a clear idea of your marketing requirements.
  • Embedded signup for easy integration –Your WhatsApp marketing tool should offer native integration. Otherwise, implementing WhatsApp Business API can be a headache.
  • The tool should offer User-friendly campaign creation, validation, scheduling, and status monitoring. It will help you with easy WhatsApp campaign management.
  •  No extra fees for licensing/setup – Most of the WhatsApp marketing tools are charged only for messages sent.


  • Sendinblue
  • Twilio
  • WATI
  • Whatso
  • NovoChat

whatsapp marketing tools

The below comparison table will help you to choose the better tool.

Tool NameSuitable forFree PlanRate
Sendinblueall types of businessYesPay for messages
twilioSmall and medium size businessYesPay for messages
WATISmall businessNoFrom $49/month
Whatsoall types of businessNoFrom $39/month
NovoChat E-commerce businessFree trialFrom $7/month

1) Sendinblue

Sendinblue is a full WhatsApp advertising platform. It also provides complete email marketing functions such as transactional email, transactional email, and SMS messaging on one platform.

Why do you have to select Sendinblue?

  • Simple API integration You can make WhatsApp campaigns in a matter of minutes with no need for coding.
  • The sign-up option embedded in the app lets you connect to your WhatsApp Business Account and Sendinblue’s interface easily and quickly.
  • Creation of message templates and approval, scheduling, and management of contacts is made simpler with Sendinblue.
  • Quick reply buttons are accessible for interaction to your clients.
  • You may also receive messages inbound as well!
  • Users can pick from templates that are already in use or create new ones using a simple WYSIWYG editor.
  • The sign-up forms on Sendinblue’s website help to build the WhatsApp contact list. In addition, its CRM gives you a place to manage and store the entire list of users.
  • You can track the status of your template and track campaign performance directly.
  • Marketing by SMS, Email and WhatsApp marketing all in one location.
  • Over 100 different languages are supported and more than 100 countries are were supported
  • There are no license costs for the implementation of WhatsApp Campaigns – only pay for messages credits.

2) Twilio

Twilio provides APIs that support WhatsApp messaging as well as voice calls, SMS, and email.

Twilio’s Content API enables multichannel marketing through the provision of rich content that is auto-optimized to fit each channel you intend to broadcast. But each channel is part of a distinct plan. 

It is recommended to estimate the total cost before deciding on Twilio as your marketing communication platform.

Twilio is a great platform for experts with a high-tech background who want to develop a sophisticated communication platform. In other cases, you should consider an easier solution.


WATI is the ideal choice for those who don’t have the technical skills. With its user-friendly interface and drag-and-drop builder you can make custom messages to WhatsApp. WhatsApp campaigns.

The platform is entirely focused on WhatsApp that is beneficial and detrimental to its users. If you don’t require features for marketing across all channels and you’ll have access to advanced options for running WhatsApp campaigns in the application.

If you’re looking for an app to send WhatsApp large amounts of messages and you want to invest in a dedicated platform like WATI does not make sense.

4) Whatso

Whatso is one of the top names of the bulk WhatsApp tool for sending messages. With the latest anti-blocking technology It is among the top marketing tools for small and mid-sized companies to improve user engagement and boost sales.

 Users can send out 100 to 1000 messages daily. This tool isn’t confirmed by Meta However, it does have Meta.

Then is you can use the Whatso WhatsApp API is a solution created by the company to help small businesses to provide transactions on a small amount. 

This API is not official and allows you to send up to 100 messages a day, for free, if you’ve got an installed Whatso extension on your smartphone. There is no set-up fee.

5) NovoChat

NovoChat is an online chat platform that is multichannel for businesses that deal in ecommerce. It works seamlessly with WhatsApp, Messenger, Telegram and LINE. Broadcast messages can only be found via WhatsApp or Messenger. 

With NovoChat it is possible to automate the broadcasting process, manage, and even control all WhatsApp messages in one place! It can help you easily communicate and connect with your clients by sending them updates on shipping as well as abandoned cart reminders and even alerts about payment.

The platform allows integration to Shopify and EasyStore which allows users to advertise new products by sending marketing messages. 

The NovoChat dashboard displays actual performance metrics like the number of messages read and replies, the number of clicks and the revenue generated. 

One of the most effective WhatsApp marketing agencies in India recommends using the NovoChat platform for businesses that deal in e-commerce’ WhatsApp marketing.


Overall, WhatsApp marketing software is an invaluable tool that will aid in the growth of your business in the right way if it is used appropriately.

WhatsApp marketing tools allow your business to improve communication with customers and prospects. They let you create immediate and customized messages to your customers quickly. 

Through automation, you will be able to improve the effectiveness of each interaction with customers.

Additionally, they’re simple to utilize and are easily added to your existing system.

In addition, the rate of success for this method of marketing is extremely high. The most effective way to promote your company is via WhatsApp advertising software.

What do you have to be waiting for? Selecting the best WhatsApp advertising tool to promote your company is the initial step towards business success. If you are interested in learning more about social media marketing, we are offering the best social media marketing course in Kerala.

You can join our social media marketing course to learn more about WhatsApp marketing

Think wisely! Choose the right tool!! Market your product!!!

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