🏭 About the Client
Our client is a leading uPVC doors and windows manufacturer & supplier in Thrissur, catering to homeowners, builders, and contractors. Despite offering high-quality products, they struggled to reach new customers and relied mostly on word-of-mouth sales.
⚡ The Challenge
Limited online presence (no significant ranking on Google).
Heavy competition from other local & national brands.
Dependence on offline marketing with low ROI.
Target customers (homeowners, contractors, architects) were not aware of their brand online.
At the start of our engagement, the client was selling around 100 uPVC doors & windows per year.
🎯 Our Digital Marketing Strategy
We built a 360° digital growth plan combining SEO, Google Ads, Social Media & Influencer Marketing:
SEO Optimization
Ranked client’s website for high-intent keywords like “uPVC windows in Thrissur”, “uPVC door suppliers Kerala”, etc.
Optimized website speed, content, and local SEO (Google Business Profile).
Google Ads Campaigns
Launched targeted Google Search Ads for “buy uPVC windows Thrissur” and related keywords.
Set up remarketing ads to capture visitors who didn’t convert instantly.
Social Media Marketing
Built engaging content showcasing product quality, durability & installation.
Ran lead-gen campaigns on Facebook & Instagram targeting homeowners and builders in Kerala.
Influencer Marketing
Partnered with local architects, interior designers & home-build influencers.
Their reviews & walkthroughs boosted credibility and brand trust.
📈 The Results (Within 12 Months)
✅ From 100 sales per year → 1,000+ customers (10X growth).
✅ 500% increase in organic traffic through SEO.
✅ 7X ROI from Google Ads campaigns.
✅ 4X engagement on social media with strong brand visibility in Thrissur & Kerala.
✅ Recognized as a leading uPVC brand in Kerala within a year.
💡 Key Takeaway
With the right mix of SEO, paid ads, social media, and influencer partnerships, even a traditional manufacturing business can achieve exponential growth.