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When life throws problems, difficulties and uncertainties; those who find opportunity in a challenge will exist and others will slowly decline.
In other words, the struggle for existence; the fittest will survive.
We are not going to talk about science or evolution; a mere attempt to talk about the importance of digital marketing in post covid situation.
We have observed many organisations had closed in the wake of pandemic as they can’t stand along.
Another vital experience is the rise of new stores, especially web-based.
Just roll our eyeballs around; analyse our own behavioural changes.
We observe social distancing and are afraid to move out especially during lockdown.
Shopping groceries, finding personal care, stuffs in online, was not our kind of thing before the pandemic.
E-learning was not popular then, we never imagined how we would consult a doctor without visiting a hospital.
We have changed a lot; and consumer behaviour too.
We depend online totally and stay inside for the fear of contamination.
How digital marketing services in Kerala paint business dreams.
When the contagious virus arouse; your sales began to decline.
More inventory
Depreciation of business.
Depressed human resources miserably worked.
Curtailment of salary and wage reduction make them unproductive .
In a single word, you expect being broke is your immediate future.
However, some enterprises rise and shine.
Think big; to be big
They did nothing more; they found opportunity in uncertainty.
They shift their marketing paradigm.
They recollect. When 9 in 10 customers have changed their traditional habit, where did I change?
Over 75 % of people buy online that normally they would purchase at the store.it is a sign where the customers are going. Nearly 8 in 10 customers says they are afraid to go out in the fear of being infected. How could my business solve their problem?
Innovative thoughts guiding to a greater place?
Innovation and marketing are the key to any business. Being innovative in the middle of a pandemic is experimenting with something which observes social distance, ensures safety and eases the fear of being infected.
‘’Online presence’’ -the single viable answer.
As a result of this, digital marketing Kerala is rocketing.
Digital marketing company in Kerala are mushrooming.
Can digital marketing solve business challenges?
Do you remember during the initial stage of lockdown, people were afraid to buy newspapers? They thought that the virus can be transmitted through newspapers and reach us after many stages of handover and the e-newspapers or applications were downloaded massively.
There were articles regarding how many days a virus can live upon different surfaces. It reduces the hesitance of buying newspapers a bit.
I just quote this incident to show that the behavioural change of people
It was estimated that Indian e-commerce stores will grow to US$200 billion by 2026.
Before 2026, because of the dreadful virus, the digital plant came to rescue.
Marketing digitally cannot solve your problem. You need to consider a holistic approach in digital marketing.
Let us check the importance of digital marketing in Kerala post covid-situation. This is quite surprising too.
A more holistic approach
Digital marketing helps to identify motives of customers which help to craft strategies and contents that work in each stage of the game-plan.
Examine the style of traditional marketing, it is more generic and comparatively costly, whereas digital marketing is personal, relevant and cost-effective.
Imagine, a person is searching for a product online. There he came across a new product which he is unaware of and with reviews, specific testimonials you are able to convince him/her.
Great idea ?
More ROI (Return Of Investment )
How to increase marketing effort at minimal expense?
When the financial burden starts crushing, emotionally must go for cheap and best. Our situation forces us to select the in-expensive mode. When it comes to marketing, digital marketing is the only answer.
Cost-effective, measurable and instant results are the outcome.
Customer feedback
It is saying feedback is the breakfast of champions. Why it is saying so ?
With feedback, you and your employees can formulate pretty much innovations and productivity.
Using digital marketing help to identify likes, dislikes , interest of your audience and moreover, their feedback as like, share, comments on social media and the time they spend on a website, open rate of email and whatever you create on digital media speak aloud, if you lend your ear, the result is surprising.
Effective marketing channel.
Being digital is not creating a social media profile, sitting back and checking who likes any new comments or analyses the reach.
Is it digital marketing ?
No..noo..
Implementing efficient strategy, which forceful to the customers to take an action.if they don’t convert, retarget the with relevant information.
Some businesses require user-friendly websites, digital products can make use of content marketing whereas online cloth stores must be active on Instagram.
You need to understand your niche, competition, target audience.
Sorry I am busy, I’m a busy- entrepreneur, fully packed with responsibilities.
If this is your answer, approach an experienced digital marketing consultant, it is the best choice.
They will study your area of business, craft strategies and tactics that work and capture the attention of your audience.
Stay ahead of competition
How to stand out in a crowd ?
Be unique,
In business exceptional in terms of service you provide.It doesn’t matter how common your service is, novelty,creativity define you.
If you have an online presence, make a creative route to interact with your audience. Understand which medium your target audience is using more, create content that wakes them up.
If you perform well in digital marketing, you are a few yards forward.
Not just yards, sometimes even kilometres and kilometres.
Suppose you are owing a physical store of pure honey, your brick-mortar store comprises different honey.
If a person is searching for ‘’pure honey’’ or ‘’honey’’ or some other query related to honey. Your website appears at the top of the result page !!
There is nothing magical behind the ranking .
Let me explain.
If you have patience, please listen !!
What is SEO and why it is Important
SEO is the practice of ranking your website for higher visibility and branding. It helps to drive quality traffic to your website and ultimately generate leads and maximum conversion.
Let me explain SEO and its different stages .
Listen carefully.
Imagine you approach an SEO specialist for ranking your website. He/she asks you about your business and its requirements.
Site Audit
Site audit is nothing checking your website and analyse what withholds your website from ranking. Additionally, clear, actionable recommendations to improve your website.
How cool !!
Keyword Research
Finding out your niche; what kind of business you are doing. Who is your audience, what your competitors are doing.A detailed study takes place,
Keyword research is the next priority
Keywords are search queries a user used to search in search engines such as Google, Yahoo, Bing,..
Keyword research is not easy as you think; a set of tools is used to get a clear-cut picture of user intention.
Now, the intention of your audience and requirements clearly understood. It is time to craft interesting content.
Content Creation
The content must be attractive, informative at the same time it is keyword optimised.
Content plays a vital role in SEO; Create content that is user-friendly & at the same time it is pleasant to bot/ crawling.
Do you think is it easy to please both of them?(LOL)
Either bot or user if your answer is this .
Sorry, need to delight both of them for better performance.
On Page optimisation
On -page and off page optimisation are two phases of SEO, which is crucial for the success of an SEO campaign.
Let us consider On -page SEO initially.
ON-page SEO is all about optimising your website for better performance, Ranking your website is determined by several factors including page title, meta description ,page creation, mobile friendliness, page speed etc
Sigh !!
Multiple factors establish your identity in the search engine result page.
You don’t get worried about all these factors, your SEO analyst will be taken care of.
Off page SEO
Off -page SEO increases the domain authority through the act of getting relevant backlinks from other websites.
To be more specific, creating exceptional content will facilitate more social shares. People want to link you back, and definitely it will increase your authority.
Hope you got an idea about the SEO process. It is clear that SEO involves long-term strategy and those long -run processes deliver organic results to your website.
SEO for business- Why it is important?
Have you ever imagined the everlasting benefits of SEO for business or the importance of SEO for small businesses?
If you don’t think yet , it is prime time that you must consider SEO for your business.
Undoubtedly, each and every service or product turned online, and the competition is going in regard with ranking .
If you realise the benefit of SEO, certainly you will afford it under any circumstance.
Benefit 1: Quality and quantity traffic
When a user is typing a query in the webpage, if it is related to your product or service ,seo delivers traffic to your website. It is because you have already ranked the webpage with those keywords.so SEO improves visibility, more visibility enhances branding. Ranking on the top of webpage results in unlimited traffic, that is quality driven and result oriented.
Benefit 2: SEO establish trust & credibility
Trust and authority can’t be achieved overnight. It is built over-time.Same principle applies SEO.Visibility on the top of webpage over time develops trust and credibility to your website.Gradually, you are emerging as a brand and authority .
Just WOW !!
Benefit 3: Good SEO ensure more user experience
Do you know google recognizes user -friendly content.there is an internet marketing term called bounce rate. It shows the dwelling period of a customer on your website. If the bounce rate is low, it exhibits he is spending more time.Hence google displays your website when a search query related to your website appears.
Engaging, relevant content is significant for higher visibility.
Benefit 4: Local SEO ensure increased traffic, engagement and conversion
Why is local SEO important ?
Many people asked, is it required to optimise locally ?
Why not ?
Certainly, a website must optimise locally for more conversions and transactions.
Local SEO is fundamental for medium to small business to prosper and flourish. It means your product or service are available in your vicinity and the brand’s message reaches at the bottom of society.
Benefit 5: SEO influence audience at different buyer stage
Customers research before they take an action. Some are enquiring about the price whereas others are looking for reviews. The intention of the audience is different and SEO with the help of various metrics help to identify the user’s intention and assist you to develop different strategies until they convert.
Benefit 6: SEO practices are updating
Google algorithm is updating a thousand time in a year. If you don’t monitor the website regularly, you will stay away from the competition.it is inevitable to track and supervise to remain in the top.
The benefits of SEO to business is unending and render evergreen impacts
BUT
Do you know 90% of websites don’t reach the right audience?
That means websites are struggling to get a stroke from the audience.
Why is it happening?
Improper or absence of SEO
Consider the quality of SEO rather than focusing on the cost.
If you rely upon quality oriented SEO, you will never turn back. Unless ready to suffer.
If you have further concerns, don’t hesitate to have a free call.
Obviously, inbound digital marketing practices, it is one of the reasons why digital marketing service is widely accepted and exerts a magnetic effect over businesses of all sizes.
Do you know why the digital marketing service in Kerala is drawing attention?
Less hindrance
Compared to traditional marketing, online marketing promotes engaging, informational and quality content making no barrier. Traditional marketing crests interruption to the customer and is likely to create more negative impact rather than delivering positive results.
Interactive advertisement
Digital marketing services promote interactive advertisement. creating user generated content, using content marketing, various types of posters on different platforms which target specific audiences based on several features make tremendous impact.
Need-based marketing
A customer who needs a service or product more likely to search in google. A google ad, website or social media profile grabs their attention and their behaviour shows they are in need of a particular product or service.it helps the business to create content that fits to each buyer stage.
Better sales
As we said, digital marketing is need based marketing and when the customer is searching a product, the search can be ‘buying intent’ or ‘information collecting intent’. It is vividly comprehensible from the user behaviour what is the intention behind search. The relevance of digital marketing is creating content in regard to different buyer stages. It pays for better sales.
The benefits of digital marketing are endless. That is one reason businesses ranging from small-scale to corporates changed their marketing efforts into digital.
What services does a digital marketing agency offer?
Digital marketing company involved to generate leads, growth and sales through various digital medium.
It is mainly the following areas. Choose the service based on the niche of your business, requirement and type of audience.
SEO (Search Engine Optimization)
Search engine optimization comprises the practice of increasing the visibility of a website by ranking top of the google page. SEO offers unlimited relevant traffic and ultimately conversion.
Social Media Marketing (SMM)
Social media marketing is the practice of utilizing different social media channels to reach your potential customers and create informative and engaging content. Finally, it attracts the audience and converts them into loyal customers.
Email -Marketing and automation
Email marketing is the powerful digital marketing method which is highly measurable and delivers instant results. It can segment the audience based on their actions like open rate, buyer’s stage, and email marketing automation ease the rigorous task.
Content marketing
Content marketing is all about creating engaging, relevant, informational content in order to drive profitable customer action. It includes articles, e-books, blogs and many other marketing collateral.
Pay Per Click (PPC)
PPC stands for Pay Per Click, a type of internet marketing where the advertiser is required to pay for the click, not for the advertiser. The person who is clicking is likely to look for a particular product or service.
How to select the best digital marketing agency in Kerala?
Key-points you must consider before selecting a digital marketing agency.
Strategy planning
How do you select a digital marketing service?
What all the factors you consider?
Obviously, the price is a factor. However, you must focus on how the agency or company is planning the strategy. Developing strategy and planning the tactics is more important. Otherwise, all your digital marketing efforts go useless and you aren’t able to draw any profit from there.
Before selecting a digital marketing service, ask them directly, how their strategy planning is going and what all the result you can expect from it.
Marketing method
What do you meant by marketing?
It s the practice of promoting your services or prducts for more coversions,right?
What happend if your marketing methodology went pointless.
Just create a Facebook or Instagram page is not enough of marketing strategy.
Each business require more rigorous marketing efforts.
Be selective while choosing the digital marketing service, scrutinize the marketing method they are going to implement.
Long-term strategy
Digital marketing practices like SEO, content marketing,social media marketing are time – consuming to show results. It require consistent effort to generate intended results.If you are going to end these services within a 6 months you don’t get the desired outcome.
You might came across digital marketing services in every nook and corner.
It seems confusing as well as challenging to select best digital marketing service in Kerala.
Remember the above discussed details and focus on the results oriented service.
Is there any queries regarding the digital marketing service, reach us: number
We wish you to have an amazing marketing service that bring success and prosperity to hour business.
It might confuse a student to choose the right place to learn..
As a digital marketing aspirant you get to know about the wider scope of it, inevitable use of marketing tactics to strengthen business of all sizes.
But ,
How to choose best out of the crowd ?
What are the things a student must focus on while selecting a digital marketing institute ?
Let us discuss!.
If you consider the following points , you mustn’t regret in the future.
7 valuable tips to select right digital marketing course in Kerala
As a digital marketing company, we came across candidates for multiple positions in the realm of digital marketing. During the interview process, most applicants present a good looking resume whereas whilst talking about practical aspects they went blah ..blah..
Sometimes they walked with a heavy heart.
Why ?
Most applicants are ignorant about the practical aspect of digital marketing. They understand the theoretical element, but have no idea how to use it.
If they have good mastery over technical factors, they are void of strategy planning .
Marketing without strategies is just like writing on water .
It has a fleeting impact that leads to wastage of money and time.
Are you thinking how can you attain technical mastery ?
What are the ways to accomplish a productive & winning strategy ?
Imagine if you choose an institution over a company. Learning digital marketing is just memorising something and lack the opportunity to practice.
Do you know learning digital marketing without practice is just wasting your time and money?
It leads to nothing but a bundle of confusions, unanswered questions and chaos.
Learning from a company offers an opportunity to develop your skills. You can understand the unseen strategies to run a digital marketing campaign.
More possibility to work with live works. You are having errors and trial.
No matter what mistakes you made.It is rectified by expert digital marketers instantly .
The consequences of those experiences can vividly comprehensible from an interview.
You can tackle the grilling interview process with a wide smile. Because you are answering with relevant data .Nothing can beat your experience. Here, your works speak for you.
Learning from a digital marketing company and internship program removes fresher titles.
What do you feel right now? Which is a better choice ?!
2. Instructor
An instructor develops your career, can change the course of your life with inspiration, motivation and intensive training.
What are the factors you must consider about an Instructor?
Years of experience in the field. What happens if your instructor is a working professional. More explicit data to substantiate the tactics. Deep insight into an incredible number of strategies.
As a student, better understanding of the subject,instant examples and live updates enrich your knowledge.
3. Support after course
Leaving alone right after the course is like standing in the middle of the road not knowing where to go.
What happens If someone is ready to give navigation and help to reach the destination.
Well , support after the course through the discussion forum is great help.It motivates you to go further. Placements news and vacancies are mostly updated through discussion forums.
As digital marketing is an ever -growing career ,you must be aware of the updates and changes in the industry. You will be outdated.
So, check the availability of support after course.It can make a difference in your performance.
4. Imparting practical knowledge
Many digital marketing training in Kerala impart theoretical knowledge only. It leads to understanding the subject in vague.Those unpractical experience is pointless and ineffective.
Once you are recruited ,it is essential to brush up your practical skill.if you have none of it,certainly , you will be thrown out of the position.
So it is your responsibility to check for realistic learning.
Please remember learning digital marketing is acquisition of functional expertise.Just an academic experience can’t help you.
5. Medium of training
“Online and offline training available’’. It’s an offer from almost every digital marketing institution and it seems confusing for the candidate. We say that, it is a choice. Offline classes offer more directness, tutor can pass enthusiasm and motivation instantly.
However online classes are flexible , able to learn from around the globe, time saving and convenient.
Hence, selection of a mode of training and the result it offers will be different to each candidate. It is an individual decision. Pick which assists you better.
6. Fees
Next enormous concern is regarding the fee structure. As you already know, fees must vary from place to place. Digital marketing training in Kerala is provided in different fee structure and individual syllabus. Consider the depth of syllabus regarding the fee.
7. Testimonials
Testimonials measure the credibility and expertise in the field. Check the credibility of the institute through the website and their social media platforms. If possible, attend a demo class. Check the availability of those above listed features we discussed and confirm if it answers all your queries.
Digital marketing is rising at a quick pace. Every single organization is hiring digital marketing professionals to strengthen their business. Expert digital marketing professional is the need of the hour.
Without realistic learning and pragmatic tactics, no one could climb the ladder of digital marketing.
Think before you act, it is your decision that matters.
Have you ever wondered, where do you find an unerring digital marketing course in Kerala?
