Why do influencer marketing trends 2021 require your attention?

In recent years, influencer marketing is the new strategy that brands are looking to expand their reach, brand awareness, and build their own community.

When did you notice about influencer marketing ?

In the year 2020, the world has experienced a new normal as lockdown and social distancing.

Businesses of various sizes and kinds did experiments to conduct meetings, sales and marketing in the digital paradigm.

With the outbreak of covid-19 , television shoots, traditional ad campaigns stopped completely and people searched different ways to engage themselves.

They started watching recipes, some DIY’S, home decor ideas, etc.

In those circumstances, brands perceived that influencer marketing is the best strategy to deliver their message to the audience and by that way, they can make some impact in their lives.

Hence, brands manipulated their strategy and opened their budget for digital media to leverage the hottest influencer marketing.

The influencer marketing effectiveness statistics posed a brand new welcome to the newcomers.

It generates hope and aspiration to creators and influencers !

Meanwhile, you might have wondered, does influencer marketing arise along with the outbreak of covid-19?

What was its history or its evolution?

Influencer marketing was here long before 2020. But it was in another form.
The evolution of influencer marketing was here before social media .Read the facts about evolution of influencer marketing.

In the current scenario, the scope of influencer marketing is growing high and high.

Let me substantiate with some examples.

Today, people are watching more online videos than before.

Searching online before they make a purchase decision.

As per Nielsen studies, 60% increase in the amount of video content consumption globally. In U.S alone, the number of persons watching live videos has increased by 50% and the platform has introduced additional features to support content creators.

With a rise in demand, popularity , company fund allocation for influencer marketing. You must be different and set your own goals and go to the extreme. These trends are some hints which clearly articulate where you should focus, give emphasis to get more content thereby personal brand reach and earn more profit.

The mystery about how businesses use social media to connect customers is something every business is looking to clear up or unearth the secret.`

Is there any secret behind it ?

Unfortunately , some entrepreneurs forget social media represents their brand extension and it is an important place to show their brand personality and build community.

In fact, if you use social media the right way, it can be used to build social relationships.

In reality, people are setting up their social media platforms just a Facebook and Instagram page.

And they leave it , giving no concern there. The effect is no marketing via social media.

The entrepreneurs wail about lack of Facebook post ideas to grow their business.

Giving great experience to your audience through social media can increase your branding, trust and loyalty.

People use social media like Facebook, Instagram, etc for fun, but there are sales that come through these social media.

It is obvious that each social media has different goals and uses , using it in the right sense can only make a difference.

Let us examine.

It is common that mistakes can arise at any time of the day. But how do you dealt it , how do you take it in a positive sense can make a difference

 Social media is a great customer service tool. but it’s is your duty to handle or resolve customer complaints and concerns to show how dedicated you are. It builds branding and loyalty.

It is saying that each business has a separate strategy for the smooth service. The same applies for building customer relationships.

You should know your customer service strategy can build or ruin your reputation.

Here are 4 pro tips to use social media as a customer service tool.
Be real in your customer relationship
Many businesses use social media for self promotion. they hardly check their messages or seldom give replies .

Studies show that 42% of customers expect to get a response to their complaint through social media within 60 minutes and nearly one third of the audience expect a reply within half an hour.

Examine your experience, if you have a query about a product, and you asked your concern. what will you do next, keep on checking the message and expect a reply as soon as possible.

If you don’t get any reply, you lose your interest. Same principle here. Your customers start to be averse to your business. Be real, give reply and maintain a smooth relationship.

Maintain a separate handle for customer service

How about a separate social media account for customer service. Imagine, you have only a account for your business.

There is a chance to get orders,

There is a chance get queries over the product or service

There is a chance to get complaints.

If you get everything in the same page. there is a chance you can go unattended.

Right ?

If your customer contact the wrong handle for customer service, kindly ask them to connect the customer service handle.

Keep a separate social media handle for customer service and be an apple of your customer’s eyes.

Rightly handle the angry customer

Many angry or frustrated customers leave negative comments or messages.

you must not avoid them.

It is confusing how to treat them .

Promptly give them a reply and show them you give value to them.

don’t encounter everything in public.

Kindly ask them to come on private message.

You can discuss positive matters in private as well. It shows that you value them more than public praise.

Use hashtag tactically

Hashtag keeps everything organised and navigates everything easily. You can use hashtag to curate content, For example, a trending content hashtag and it is also valuable to use brand specific hashtags. Please be note that don’t string too many words together. Limit the number of hashtag you use.

Find some best social media customer service tools that give best result. It is a way of letting you know the trends, keywords, mentions and conversations that require service.

How businesses use social media to connect customers is not a novel topic. However, it requires wide attention. Building social relationships can make and break your business.it is essential to choose the best chatbot service and important customer service tools to give maximum support, pleasant experience to your customer.

Please note that a customer counts his/ her experience with your brand and it decides how loyal they will be to your enterprise.

‘’McAfee software, popular for McAfee anti-virus software,

increases leads for  4 x.

Conversion rate increase for four fold,

The overall leads reduce by 35% but the quality improved.

Connection between marketing and sales were greatly enhanced…..’’

The lecturer was moving to the next topic, but this story stayed in mind.

I started studying the facts,

It spread out another world in the marketing

‘’Online marketing automation.’’

Why is marketing automation important ?

What are the automation tools for digital marketing ?

How an organization can make use of online marketing automation?

Questions start disturbing, and finally I found myths, facts, advantages and unbelievably golden opportunities.

Once upon a time, it was believed that marketing automation replaces the marketing team.

In fact Marketing automation assists the team to work efficiently, an automation couldn’t craft a message. It is a technology to scale the marketing effort and help to use the time effectively.

Another assumption was we can use Marketing automation for emails only In reality, it is used to automate social media, personalized web experience, integration of different Other misinterpretation is marketing automation is only for marketing team More apparently, the sales team defines a quality lead and converts it smoothly. The workload of the sales team reduced extensively.

In short, the benefits of digital marketing automation are enormous and choosing the right tool, and an eye on qualified leads provides greater revenue and increased ROI.

◇ Decrease marketing cost:

Let us consider an example of how marketing automation decreases marketing cost. Let us explain it with the help of an example. For example, we don’t need different software to create landing pages and PPC .It can be done with the help of a single website.
It reduces the marketing cost considerably.

◇ Able to differentiate cold and hot lead

When a lead came, the sales team needed to work on it continuously and figure out each stage of the conversion. When you depend on marketing automation. You set the messages prior to the campaign. When a lead comes, automatically the message goes accordingly during the stage of buying

◇ Decrease marketing cost:

Let us consider an example of how marketing automation decreases marketing cost. Let us explain it with the help of an example. For example, we don’t need different software to create landing pages and PPC .It can be done with the help of a single website.
It reduces the marketing cost considerably.

◇ Build better relationship with customers:

Marketing automation helps to personalize communication and can address the exact pain points..it makes more conversations and builds better relations with the client.

◇ Improve customer lifetime value:

There must be a balance between customer acquisition and customer retention. Do you agree with it?
In order to provide a personalised campaign for existing customers and new customers, you can rely on marketing automation. More product recommendations based on their behaviour, send answers to their queries and keep them engaged with your brand.

◇ Use artificial intelligence to generate automatic content to the visitor:

With the help of artificial intelligence, we identify customer content consumption, customer demographics, and past purchasing history and provide personalised content.

Competition in every business is high, and it required an effective strategy to crack the competitor. Marketing automation is one of its kind, which generates high-quality leads and it reduces the marketing cost.

Investing in marketing automation is one of the solutions to improve your business and strengthen your overall marketing strategy.

What are your thoughts on marketing automation?

What is your experience ?