Top 5 social media marketing strategy for e-commerce

Top 5 social media marketing strategy for e-commerce

top 5 social media marketing strategy for e-commerce

BY  AYSHA ANSAR  |  Nov 08.

social media marketing strategy for ecommerce

 

Have you ever thought about how far and how strong these social media marketing strategy for e-commerce can go? Stay close ‘cause in this article, we will take a closer look at how social media helps e-commerce business.

Taking the percent of people using social media, we can see more than half of the world’s population are active users of social media, i.e. 56.8%. Among these, India holds second place in using social media and social networks.

The point I am trying to make is very simple. In a country like India who holds the second position in social media users, you can play a very intelligent game of marketing.

how does e-commerce work – with and without social media strategies

social-media-for-ecommerce

Before directly stepping into the social media marketing strategies for e-Commerce let’s take a look at how The E-Commerce industry works with and without social media marketing strategies. and by knowing the difference between these two you will make clear how crucial the social media strategy for e-Commerce is.

First, let’s see what will happen when you don’t team up with social media marketing tactics for your e-commerce.

Ecommerce works digitally, if put into a more general way, we can say that an ecommerce store is the store which we establish within the fingers of customers where they are likely to spend most of their time currently. Not articulating that store digitally will not be benefitted in any way.

-Sreeresh

If not articulating your e-commerce site with social media marketing strategy correctly, you won’t be able to:

  • Reach out to the customers you want
  • You might have to spend more than the usual time gap just to let people know your store exists.
  • Won’t be able to establish your brand
  • High chances of bounce purchases
  • Cannot get to the right customers at the right time – you can easily lose the moment
  • Will not find your store developed or something trustable

And much much more…

And talking about the benefits that you can gain by using social media marketing strategies for your e-commerce tackles all the problems above. Sure they do…

Using social media for e-commerce will help you to come up with sophisticated and practical solutions for your e-commerce problems that might arise. A perfectly structured strategy that is designed on the basis of the product, services, cores, customer preference, your store potential is the key to everything.

And now see how does e-commerce work with social media marketing strategies.

  • You can reach out to your target customers
  • You can let people know about your store right from the beginning
  • Branding can be easier than ever
  • Well optimized social media strategy will help to reach zero bounce purchase
  • It Will help you to grab the right customers at the right time – moment secured
  • Customers will find your store developed and trustable when they see you have an image on the social media
  • Can catch the prospects with detailed metrics based on their activity on social media
  • Can always improve the social media marketing tactics based on the previous experience thus can be more growing.

And this does not end here, we have a whole article to talk about the social media marketing strategies for e-commerce. Now I think we can move on to the strategies that will help you to grow your e-commerce like nobody else.

social media marketing strategy for e-commerce to implement right now

Working on social media platforms is supposedly the most difficult task ‘cause that is the place where we are most likely to get distracted.

Right?
Or is it just me..

Anyways, let’s move into our topic.

Staying in social media can be very easy, but establishing yourself on social media can be a really tiring task that can shake you from top to bottom. This requires consistency, planning, developing, discipline and dedication.

Sometimes you might require an entire team of social media marketers to do that, or sometimes a single expert, if you are new to the methods then it would much better when you seek the help of a social media marketing expert to help you with all the plots and also to help you to do that your own for the future.

 

So how social media helps e-commerce business?

how-social-media-helps-ecommerce-business

Don’t make a transactional relationship right from the beginning

Don’t try to make a transactional relationship right from the beginning when you are starting to establish an eCommerce business among the social media. The way, how businesses use social media to connect with customers should always be strategic.

you have to be aware of the mind set of the prospects that is viewing your content. Always focusing on a transactional relationship will only destroy the foundation stone for the trust.

There Are various stages in which a prospect is likely to stay and you have to make sure that you provide them with the content that is appropriate to the subscription stage that they are. providing an offer poster or a content that would entice a person to buy something won’t be selling at the very first stage of marketing.

For instance, the customers who are seeing your website or viewing your content for the first time won’t be so happy if you ask them to buy your product or service right away.

If they are at the very first stage, make the post informative, tell them about your products or service, let them see how you stand out.

Let us look at the relationship between social media and ecommerce.

 

choose the platform carefully by analysing the purpose

Every social media platform exclusively serves a different purpose. The marketing tactics that you use in linkedin cannot be used in facebook and those that you use in facebook cannot be used in instagram.

Before creating any content for the platform, you have to consider the target audience that you are focusing on.

For instance if you are selling cosmetics or skin care products, i would like to recommend you to pay a little more attention to pinterest and instagram other than facebook or twitter or linkedin.
Let me tell you why;

When taken the census of people who use pinterest, it is reported that only 14% of men use pinterest while there more than 60% of women who use pinterest – statista

Since your target audience is women and you have to get to them, find the platform where they are more active and then propose engaging and enticing contents to draw attention. Keep it slow, steady and constant. Thus you can find strong potential customers.
And drive revenue through ecommerce social media strategy.

 

 

make use of the social media advertising tools

Some of the major platforms where you can play a very strategic game of advertising are facebook, instagram, linkedin, twitter, youtube, pinterest and snapchat.

All these platforms have their own specific features which will help you to run the ad campaigns successfully.

Now taking facebook as an example, we can just take a peek at some of the features that facebook offers that helps ecommerce abundantly.

  • Facebook helps to virtually establish your store completely. This will help the customers to buy your products, or get to know about your service or anything else.
  • You can also sell your products in facebook marketplace or groups where you can filter out a number of potential customers.

And if you are having any troubles regarding your marketing procedures with facebook, you can always seek the assistance of facebook ads agency in kerala, where they can lend you a helping hand to lift you up in this particularity.

Keep up with the consistency

According to the latest studies it is revealed that ecommerce owners have received around 86% of their purchases from social media interactions. 11% of Customers viewing the social media contents of that particular ecommerce buy their products or services right away.

And remaining ones still engage with their websites and social media account for further enquiries which is still hopeful since the customers are not lost, and with right interaction personalise enticing social media contents, there is still hope to convert that remaining 75% into potential customers.

But all these can only be possible when you consider consistency as the key.

That doesn’t mean that posting contents abundantly will help. Success made slower will last stronger. So try to create an ecommerce promotion  strategy and a perfectly aligned time table that will help you to keep the consistency and catch the right customers from the level they are currently in.

Make use of the analytics of social media platforms

If we are talking about social media marketing strategy for ecommerce, then we just can’t move without mentioning the amazing feature of social media where they provide the users to track their customer’s activity in their social media account.

This is a wonderful option for the owners, since they can collect accurate data from the analytics and can plan their further moves.

For instance, consider instagram, and from there from your social media account, you can access the data on the number of users who visited your handle, how many people liked your contents, how many people considered further interaction, how many of them visited your website, and etc.

And if you want to know more about this particular social media platform, consider reading this –
5 powerful instagram content strategy tips for small business

With this data you can create personalised ads for the customers based on the needs they are looking for. You can also understand their needs better, and via that you channelise your account more proficiently in the way of customers.

wrap up

social-media-marketing-for-ecommerce (1)

For the question of how to use social media marketing for e-commerce, the answer can be as simple as considering or dusting out the amazing features hidden in various social media platforms. There are tons and tons of social media marketing strategies for e-commerce that you can apply as well, after knowing the basics strategies that can be used in spite of the difference in kinds of services or products.

Latest Blogs

Digital Marketing Strategy  for Educational Institutions

Digital Marketing Strategy for Educational Institutions

Marketing  for  education - Smart  Digital  marketing  strategies  you  can  implement  to  boost  sales  and  branding By  NASIREEN | Date  :  05-MAR-2022    Home > Blog > Marketing for education - Smart Digital marketing strategies you can implement to boost...

Rankmath SEO

Rankmath SEO

Rankmath SEO  :  The Ultimate SEO Plugin for WordPress By  HARSHA | Date  :  01-MAR-2022    Home > Blog > Rankmath SEO : The  Ultimate  SEO  Plugin  for  WordpressSEO  has  been  the  largest  and  most  reliable  traffic  source  for  every  website.  You ...

How to boost your seo performance with multilingual website

How to boost your seo performance with multilingual website

How to boost your seo performance with multilingual websiteBY  Nasireen  |  Jan 19. You're  not  receiving  the  amount  of  traffic  on  your  site you had expected for, or  international  visitors aren't interacting with your website? Well !  If you’re  looking  to...

The Splendid Scope of E-commerce In India

The Splendid Scope of E-commerce In India

scope of e-commerce in india and the emergence of future online shopping

BY  AYSHA  |  NOV 05

future online shopping

 

“Dont assume it all works! Put yourself in your customers shoes and do everything they will do.”
_ gary gebenlian

 Dont think this article is not related to your search just because I started off with this quote, since youve been looking for the scope of e-commerce in india, i thought something like that would help you. if not now then sometime else.

 Okay then let’s talk about the scope and the future of ecommerce in india.

 Considering the current situation, ecommerce can be tagged as one of the wisest options to choose. Why?
Let’s see why.

 Ever since the pandemic has struck the world, it has become really difficult to follow the manual and regular life that we were used to. Everything was switched to virtuality.

We were forced to attend everything and do everything virtually with digital help.

 But somehow people sought to find ease in this. They dont have to step out of their house, even if they want something right away.

 And this has made a tremendous rise in the demand of online shopping. 

scope of e-commerce in india

The above picture can be more than evidence to show how india is beating the other countries in terms of development in online shopping, in fact india is the topmost country who are most likely to shop online.

And you can consider this as our first point to support the tremendous growth and scope of e-commerce in india.

To sum up the point we can say, since the pandemic has prohibited everyone from moving out, this has given the entrepreneurs a chance to level up their pursuit or the beginners to try something new that is most likely to be successful.

Now that I have emphasized a little bit of confidence in you about the amazing future scope of online shopping, let me make you acquinted with some guys that will help you to have a little more firmnes on the matter.

You can also dive deep into the ecommerce field and be a pro in it. How? Learn digital marketing.

Since ecommerce is simply marketing through the digital methods, there is no better option or way than that.

And by the way, everything in the world has its pros and cons, and the online shopping business in India may too have that.

But only because you see some cons you can’t take back, if the pros outshine the cons you can definitely try that.

Let’s start from the begining

scope of e-commerce in india – the evolution of online shopping

evolution of ecommerce in india

When speaking about the evolution of eCommerce in India, it is a vast area to cover but still I will make an effort to let you understand the awakening picture of the growth of eCommerce in India and how this knowledge can help you to set up your home e-commerce pursuits.

When we are particularly talking about the online shopping business in India then we cannot start without mentioning K vitheeswaran who started the first eCommerce business in India called fabmart.com in 1999.

Only after tthat was born the well reputed ecommerce websites that we know today which are amazon, flipkart, myntra etc.

An exception in amazon, because amzon was originated in usa on 1995 and was then articulated into india in the early 2000’s.

India is a developing country. India is always ready to update themselves into much more of a sophisticated lifestyle and that is also one of the reasons that can assure the positive scope of e-commerce in india.

Because people are neither hostile to the new technology nor the new ways.

In fact checking the amount of rise in the internet users of India can reveal shocking results which can be considered as a key factor why the online shopping businesses in india are hitting such a positive growth.

Since there are a lot of reasons for an ecommerce business to become successful in India, now pause and take a look at these current ecommerce businesses born in india.

Ecommerce websites in india from 2000’s

Ecommerce websites in india

1. MakeMyTrip – 2000
2. Myntra – 2006
3. Flipkart – 2007
4. Zomato – 2008
5. Paytm – 2010
6. Byjus – 2011
7. Nykaa – 2012
8. Grofers India – 2013
9. Amazon – 2013

These are some of the successful eCommerce websites in India that are mostly running right now. Just like any other businesses, they too have their own and confidential business tactics and strategy that takes them to the heights.

But if a business is successful apart from the well designed strategy, it should be a business that is adaptable in the location in which it is going to be implemented and to the people in there too.

 

The evolution of eCommerce in India and the current growth of e-commerce size in India is a great piece of evidence to assure that futute and scope of ecommerce in india is still high.

I know the evolution I showed you here is not a full picture, but, well that is not my objective here anyway.

 

I just wanted to show you how from the last decades ecommerce or online shopping businesses have been such a great succes in india.
Now moving on to something more.

 

Lets see the importance of ecommerce in India in the current situation and how you can grab the moment.

current importance and scope of e-commerce in india

online shopping businesses in india

As I mentioned above, the current situation is the most vital and important thing that you will ever need, to start an online store.

 

Now people cant go out and buy things on their own due to the pandemic, people will most probably prefer the safest method of living in order to survive, and that’s where you will grab the moment.

Since India has been lately known as digital India, and the covid situation being a blessing in disguise for entrepreneurs who are looking to start an e-commerce, can ultimately have a head start because the demand is now, more than ever, more demand, more supply.

 

And from the latest studies and surveys that were conducted during the pandemic to measure the difference and effect of covid on e-commerce, it has been clearly shown that covid has supported the e-commerce industry to grow.

importance of ecommerce in India

This is the difference or growth jump in the ecommerce industry in India after the covid was started. This can clearly depict the importance of ecommerce in India right now.

If you are not satisfied with the evidence that is collected during the covid-19 to prove the scope of e-commerce in India, you can also take a look to the growth of eCommerce industry in the country from 2015 onwards, which will also show results as the same; a constant growth which will most probably be the same in the future.

objectives of an ecommerce website

This picture shows the gradual growth of online retail spending in india. People who are ready to spend on online shopping is increasing day by day and it will almost cover the majority of the population by 2020.

Now that evidence is laid and proof has been submitted. Lets move to the key assigns that you have to keep in mind while opting for the ecommerce industry.

Nothing so vast, just the major objectives of an ecommerce website and what you will most probably require to start an online business in india.

The major objective of  e-commerce website in India

future scope of online

Do you still remember the quote i mentioned at the begining, we just have to follow that for a good ecommerce website.

Just imagine yourself in a situation where you are buying something from an online website, what will be your expectations, what wil be the things that you expect to provide you, make yourself at the most demanding and high expectative stage and think of the things that you want from their service.

And that’s how you make the best website at present.

Let’s take a closer look.

Before moving onto that, one more important thing, optimise your ecommerce app on the play store and the app store.

Right from the beginning:

 

Welcoming And Engaging Landing Page

The landing page is the first page that the customer steps into, so, indeed messing up the first impression of the customer is the last thing you want.

engaging landing page

When talking about the landing page you must keep the customer mindset at the top. Feeling some kind of rush and conjunction right from the beginning wont help the further movements.

Keep it simple and curious. Try to entice them with various offers, delivery methods and catching headtags. You can also take the assistance of the best landing page providers.

 

Language ease and easy translation method

Since you are in this article ‘cause you’ve been looking for the scope of e-commerce in india, and talking about india, it is diverse country with immense number of languages.

 

Even if the 50% people in India choose English over their mother language, there is the other 50% who might choose their own language over English, and sometimes there are chances where the potential customers will be in the other 50% and you dont want toms that right.

So make sure to give language options.

Easy navigation throughout the website

 

There are chances,where the customer comes to buy something and wants to buy something else too or they can’t find the things they want but are stuck with something else in your website; and this is a crucial part where you can convert them to potential customers.

You just have to make their way a little bit easier. Make your website easily navigable. Place large and attractive buttons. Make it really enticing, like make them want to do it. Make everything look simple yet informal.

Easy contact options

Customers are not very fond of the one way communication, despite that insecurity if they are trying to do online shopping with you that means they trust you, and do not break that trust.

Most of the ecommerce websites in India are being pushed behind because of the low customer service they’ve been providing. direct or easy contact options are the major reason for the low -quality-service-providence. You see!

So make sure you give the customers an easy way to contact you if they have any trouble with the website or delivery or any others. No matter if the matter is out of your authority like something that has to do with the delivery or anything else. Just make sure to give them something that can keep them at ease. Assure them trust.

And finally, before concluding the article we should also take a peek at the cons of starting an online shopping business in india. That you might face if you’re not following the customer friendly methods to establish the pursuit.

how e-commerce works in India? – negative aspects

how ecommerce works in india?

When considering any question, analysing the positive and negative aspects of a solution is mandatory. Just like that, when considering the question – how ecommerce works in india? Its solution too has its own negative aspects.

There is also a way to overcome the negatives which is to give the job to the best ecommerce development company in kerala, where they will sort out everything and give you the site ready to use with very simple steps.

Since weve alrendy spent the entire article optimistically on the positive aspects of the scope of e-commerce in india, now let’s take a look at the negative aspects for you to be prepared from all angles.

Let’s take from the top:

☛ The first point that should be taken into consideration is that it is hard to earn the trust of the customers.

When talking about india, amazon, flipkart, and other early established ecommerce pursuits has already managed make themselves reach out to every corner of the country, so trusting a new website for their needs will be rarely occuring, especially when they provide almost all the necessary items at ease.

☛ The next point that should be noticed is payment methods.

Even though we provide a lot of online payment options to our customers, they still prefer cash on delivery which can sometimes be a problem. And assuring strong security to the website since money transferring is occurring is crucial. And the most difficult part is, the costumers realising that the website is highly secured. They dont easily trust a newborn.

☛ It is noticed that Indian citizens have a tendency to return the products easily.

This thing over here “ the returning thing” is a lot of work sometimes. Sometimes the payments will be already done and customers will be returning the product unexpectedly that can cause a lot of trouble. If you have already paid for the dilivery services and other things like that, an unexpected return of the product can cause alittle more trouble.

☛ Another issue that rules the negative world is the delivery issues.

Ahhh… the delivery issues. Havent you experienced any delivery issues since the pandemic. Actually we can’t really blame the websites, ‘cause it’s not their fault really. It is because of the uneven and constant lockdown in many of the regions. And that can be considered as of the major issues that should be taken into consideration while starting an online shopping business in india.

 

Wrap Up

By stating the negative sides too, i think it’s time for me to conclude our little talk on the scope of e-commerce in india. Before concluding, I would like to remind you to analyse every aspect and angles of the step you are going to adopt. Hope all this information comes in handy to you.

✦  ✦  ✦  ✦  ✦

Latest Blogs

Digital Marketing Strategy  for Educational Institutions

Digital Marketing Strategy for Educational Institutions

Marketing  for  education - Smart  Digital  marketing  strategies  you  can  implement  to  boost  sales  and  branding By  NASIREEN | Date  :  05-MAR-2022    Home > Blog > Marketing for education - Smart Digital marketing strategies you can implement to boost...

Rankmath SEO

Rankmath SEO

Rankmath SEO  :  The Ultimate SEO Plugin for WordPress By  HARSHA | Date  :  01-MAR-2022    Home > Blog > Rankmath SEO : The  Ultimate  SEO  Plugin  for  WordpressSEO  has  been  the  largest  and  most  reliable  traffic  source  for  every  website.  You ...

How to boost your seo performance with multilingual website

How to boost your seo performance with multilingual website

How to boost your seo performance with multilingual websiteBY  Nasireen  |  Jan 19. You're  not  receiving  the  amount  of  traffic  on  your  site you had expected for, or  international  visitors aren't interacting with your website? Well !  If you’re  looking  to...

Revealing How Facebook Post Ideas Can Grow Your Online Brand

Revealing How Facebook Post Ideas Can Grow Your Online Brand

There is nothing worse than experiencing a creative block after setting up a Facebook business page.

You have seen many businesses bloom after a significant post.

How do they get Facebook post ideas?

Is there anything exceptional?

No, not at all.

Nothing supernatural!

They believe slow and steady wins the race.

Consistency is important.

The power of scrolling  Facebook feed

Scrolling Facebook feed is an inescapable routine in our day today life. 

Once we were kids we used to open the refrigerator every minute, we are aware that there is nothing new in it. 

The same principle applies to scrolling a Facebook feed.

It became a habit. No matter if there is nothing fresh.

So the posts must be engaging and interesting to capture the attention of your audience.

Few tips before finding perfect post ideas

  • Firstly, you are advised to find your audience. It doesn’t mean peeping into competitors’ pages to examine who are the inhabitants in their page.
  • Set an accurate audience demographics to find your audience.
  • The next step is planning the post type you are going to do. It might be informational, entertaining, short videos, memes, etc.
  • Set a specific time to post regularly. Check the engagement rate , post another time in the next week and compare the reach. Find your time.
  • Utilize Facebook stories for deeper connection

Do you know a set of surprising tools to speed up the growth and find inspirations daily?

Social Media Calendar: It is a framework that helps to plan ahead of time and keep you organised. It’s an important part of social media marketing.

free social media calendar

Well, you have realised how to plan an error-free content planner and what are the contents you need to fill it.

It will be dull and interesting if you post entertainment or infotainment daily.you need to sprinkle a bit of information, a pinch of entertainment and some spices too.

Spices are a flavouring agent, just like that some kind of post add a bit of excitement, arouse interest and ultimately convert your audience into ravishing customers.

Let us check how it works !

Discover 10 Amazing Facebook Post Ideas

A talk with a leader in your industry

Spark a conversation with a leader in your niche. It adds more authority and trust to your brand.

Watch out for influencer social media handling before you speak with them.

Use an opinion poll to choose an interesting, relevant topic your audience wants to listen  .

Ask your audience to express their questions through the comment section, it will add a sense of belongings for the audience with the product or service.

Resources for free

Who doesn’t like free stuff, if it is some downloadable materials like e-book, white paper, checklist or cheat sheet. Your audience will love it.

Repurpose popular post 

How about showing off your popular post again?

Don’t feel bad about it.

Bring it out and extract its essence while posting something now, or take out the popular post of last year and repost with pride.

Post photo of customer using your product 

It is one of the excellent ways to convince others to show them that your customers are happily using the product or your product has changed their life or created a positive impact.

Disclose the factor which leads to creating the business.

Reveal a personal factor or motivation to start your business. It often drives to have a closer look on the intention of the founder. Try not to amplify the cause.

New hire 

Magnify the new talent in your company. You can share what all the changes you can expect from the newly hired employee.

Share interesting industry research

It is always welcoming that share the snippets of exciting industry research which was created by you or you were collecting from the web. From wherever it is include the interesting facts.

Talk about mistakes / failures

Is it bad to express our mistakes or failures?

No , not at all . But you don’t need to exaggerate and invite unwanted attention. Just mention how you overcome the failure and try to add a sense of inspiration..

Expose the big challenge that you overcome

Challenges and hurdles are common in the path of success. You need to climb the stairs to reach the top of the mountain. Expose the enormous challenge you came across and how you overcome the difficulties.

Tools to measure the impact

Facebook is just a social media for common people, but it is an opportunity for brands.

If you want to outgrow the business, make sure you have used the opportunity properly.

There are many social media tools available to scrutinise the efficiency of your content, examine the type of audience and to check the engagement, reach and popularity of Facebook posts.

Facebook page insights

A free software that provides complete insight about performing your page, likes, total views and it gives an opportunity to check how well your competitor is performing.

Agorapulse

A tool that manages and analyses social media content including Facebook. You are able to compare the result with competitors on the basis of key metrics including likes, interactions, etc.

It helps to identify your flaws and assists you in making improvements.

Quintly

Quintly is the tool that optimises and benchmark your social media performance. It allows to view all pages you manage in one stop and measure all relevant Facebook fan metrics.

Rival IQ

Rival IQ is a tool that helps to identify the audience demography and what type of content resonates with them. It is better for competitors analyse and it also can analyse performance in social media, website content, search engine keywords etc. With If you use it rightly, the best information is provided with.

Suggestions for a change

There are many other tools available. Choose your tool based on productivity, profitability and competence to make a difference. First and foremost, make a strategy before setting up a Facebook page, implement the strategy, choose the post type that suits your tactics and policies.

Don’t sit back once you post, measure it, treasure it.

Hey, what are you waiting for? 

post, measure, and make changes.

Happy posting.

Open chat
1
Chat with us.
Hello 👋
Can we help you?