Have you ever thought about how far and how strong these social media marketing strategy for e-commerce can go? Stay close ‘cause in this article, we will take a closer look at how social media helps e-commerce business.

Taking the percent of people using social media, we can see more than half of the world’s population are active users of social media, i.e. 56.8%. Among these, India holds second place in using social media and social networks.

The point I am trying to make is very simple. In a country like India who holds the second position in social media users, you can play a very intelligent game of marketing.

Before directly stepping into the social media marketing strategies for e-Commerce let’s take a look at how The E-Commerce industry works with and without social media marketing strategies. and by knowing the difference between these two you will make clear how crucial the social media strategy for e-Commerce is.

First, let’s see what will happen when you don’t team up with social media marketing tactics for your e-commerce.

Ecommerce works digitally, if put into a more general way, we can say that an ecommerce store is the store which we establish within the fingers of customers where they are likely to spend most of their time currently. Not articulating that store digitally will not be benefitted in any way.

-Sreeresh

If not articulating your e-commerce site with social media marketing strategy correctly, you won’t be able to:

• Reach out to the customers you want

• You might have to spend more than the usual time gap just to let people know your store exists.

• Won’t be able to establish your brand

• High chances of bounce purchases

• Cannot get to the right customers at the right time – you can easily lose the moment

• Will not find your store developed or something trustable

And much much more…

And talking about the benefits that you can gain by using social media marketing strategies for your e-commerce tackles all the problems above. Sure they do…

Using social media for e-commerce will help you to come up with sophisticated and practical solutions for your e-commerce problems that might arise. A perfectly structured strategy that is designed on the basis of the product, services, cores, customer preference, your store potential is the key to everything.

And now see how does e-commerce work with social media marketing strategies.

• You can reach out to your target customers

• You can let people know about your store right from the beginning

• Branding can be easier than ever

• Well optimized social media strategy will help to reach zero bounce purchase

• It Will help you to grab the right customers at the right time – moment secured

• Customers will find your store developed and trustable when they see you have an image on the social media

• Can catch the prospects with detailed metrics based on their activity on social media

• Can always improve the social media marketing tactics based on the previous experience thus can be more growing.

And this does not end here, we have a whole article to talk about the social media marketing strategies for e-commerce. Now I think we can move on to the strategies that will help you to grow your e-commerce like nobody else.

Working on social media platforms is supposedly the most difficult task ‘cause that is the place where we are most likely to get distracted.

Right?
Or is it just me..

Anyways, let’s move into our topic.

Staying in social media can be very easy, but establishing yourself on social media can be a really tiring task that can shake you from top to bottom. This requires consistency, planning, developing, discipline and dedication.

Sometimes you might require an entire team of social media marketers to do that, or sometimes a single expert, if you are new to the methods then it would much better when you seek the help of a social media marketing expert to help you with all the plots and also to help you to do that your own for the future.

Don’t make a transactional relationship right from the beginning

Don’t try to make a transactional relationship right from the beginning when you are starting to establish an eCommerce business among the social media. The way, how businesses use social media to connect with customers should always be strategic.

you have to be aware of the mind set of the prospects that is viewing your content. Always focusing on a transactional relationship will only destroy the foundation stone for the trust.

There Are various stages in which a prospect is likely to stay and you have to make sure that you provide them with the content that is appropriate to the subscription stage that they are. providing an offer poster or a content that would entice a person to buy something won’t be selling at the very first stage of marketing.

For instance, the customers who are seeing your website or viewing your content for the first time won’t be so happy if you ask them to buy your product or service right away.

If they are at the very first stage, make the post informative, tell them about your products or service, let them see how you stand out.

Let us look at the relationship between social media and ecommerce.

choose the platform carefully by analysing the purpose

Every social media platform exclusively serves a different purpose. The marketing tactics that you use in linkedin cannot be used in facebook and those that you use in facebook cannot be used in instagram.

Before creating any content for the platform, you have to consider the target audience that you are focusing on.

For instance if you are selling cosmetics or skin care products, i would like to recommend you to pay a little more attention to pinterest and instagram other than facebook or twitter or linkedin.
Let me tell you why;

When taken the census of people who use pinterest, it is reported that only 14% of men use pinterest while there more than 60% of women who use pinterest – statista

Since your target audience is women and you have to get to them, find the platform where they are more active and then propose engaging and enticing contents to draw attention. Keep it slow, steady and constant. Thus you can find strong potential customers.
And drive revenue through ecommerce social media strategy.

make use of the social media advertising tools

Some of the major platforms where you can play a very strategic game of advertising are facebook, instagram, linkedin, twitter, youtube, pinterest and snapchat.

All these platforms have their own specific features which will help you to run the ad campaigns successfully.

Now taking facebook as an example, we can just take a peek at some of the features that facebook offers that helps ecommerce abundantly.

• Facebook helps to virtually establish your store completely. This will help the customers to buy your products, or get to know about your service or anything else.

• You can also sell your products in facebook marketplace or groups where you can filter out a number of potential customers.

And if you are having any troubles regarding your marketing procedures with facebook, you can always seek the assistance of facebook ads agency in kerala, where they can lend you a helping hand to lift you up in this particularity.

Keep up with the consistency

According to the latest studies it is revealed that ecommerce owners have received around 86% of their purchases from social media interactions. 11% of Customers viewing the social media contents of that particular ecommerce buy their products or services right away.

And remaining ones still engage with their websites and social media account for further enquiries which is still hopeful since the customers are not lost, and with right interaction personalise enticing social media contents, there is still hope to convert that remaining 75% into potential customers.

But all these can only be possible when you consider consistency as the key.

That doesn’t mean that posting contents abundantly will help. Success made slower will last stronger. So try to create an ecommerce promotion  strategy and a perfectly aligned time table that will help you to keep the consistency and catch the right customers from the level they are currently in.

Make use of the analytics of social media platforms

If we are talking about social media marketing strategy for ecommerce, then we just can’t move without mentioning the amazing feature of social media where they provide the users to track their customer’s activity in their social media account.

This is a wonderful option for the owners, since they can collect accurate data from the analytics and can plan their further moves.

For instance, consider instagram, and from there from your social media account, you can access the data on the number of users who visited your handle, how many people liked your contents, how many people considered further interaction, how many of them visited your website, and etc.

And if you want to know more about this particular social media platform, consider reading this –
5 powerful instagram content strategy tips for small business

With this data you can create personalised ads for the customers based on the needs they are looking for. You can also understand their needs better, and via that you channelise your account more proficiently in the way of customers.

For the question of how to use social media marketing for e-commerce, the answer can be as simple as considering or dusting out the amazing features hidden in various social media platforms. There are tons and tons of social media marketing strategies for e-commerce that you can apply as well, after knowing the basics strategies that can be used in spite of the difference in kinds of services or products.

“Dont assume it all works! Put yourself in your customers shoes and do everything they will do.”
_ gary gebenlian

 Dont think this article is not related to your search just because I started off with this quote, since youve been looking for the scope of e-commerce in india, i thought something like that would help you. if not now then sometime else.

 Okay then let’s talk about the scope and the future of ecommerce in india.

 Considering the current situation, ecommerce can be tagged as one of the wisest options to choose. Why?
Let’s see why.

 Ever since the pandemic has struck the world, it has become really difficult to follow the manual and regular life that we were used to. Everything was switched to virtuality.

We were forced to attend everything and do everything virtually with digital help.

 But somehow people sought to find ease in this. They dont have to step out of their house, even if they want something right away.

 And this has made a tremendous rise in the demand of online shopping. 

The above picture can be more than evidence to show how india is beating the other countries in terms of development in online shopping, in fact india is the topmost country who are most likely to shop online.

And you can consider this as our first point to support the tremendous growth and scope of e-commerce in india.

To sum up the point we can say, since the pandemic has prohibited everyone from moving out, this has given the entrepreneurs a chance to level up their pursuit or the beginners to try something new that is most likely to be successful.

Now that I have emphasized a little bit of confidence in you about the amazing future scope of online shopping, let me make you acquinted with some guys that will help you to have a little more firmnes on the matter.

You can also dive deep into the ecommerce field and be a pro in it. How? Learn digital marketing.

Since ecommerce is simply marketing through the digital methods, there is no better option or way than that.

And by the way, everything in the world has its pros and cons, and the online shopping business in India may too have that.

But only because you see some cons you can’t take back, if the pros outshine the cons you can definitely try that.

Let’s start from the begining

When speaking about the evolution of eCommerce in India, it is a vast area to cover but still I will make an effort to let you understand the awakening picture of the growth of eCommerce in India and how this knowledge can help you to set up your home e-commerce pursuits.

When we are particularly talking about the online shopping business in India then we cannot start without mentioning K vitheeswaran who started the first eCommerce business in India called fabmart.com in 1999.

Only after tthat was born the well reputed ecommerce websites that we know today which are amazon, flipkart, myntra etc.

An exception in amazon, because amzon was originated in usa on 1995 and was then articulated into india in the early 2000’s.

India is a developing country. India is always ready to update themselves into much more of a sophisticated lifestyle and that is also one of the reasons that can assure the positive scope of e-commerce in india.

Because people are neither hostile to the new technology nor the new ways.

In fact checking the amount of rise in the internet users of India can reveal shocking results which can be considered as a key factor why the online shopping businesses in india are hitting such a positive growth.

Since there are a lot of reasons for an ecommerce business to become successful in India, now pause and take a look at these current ecommerce businesses born in india.

1. MakeMyTrip – 2000
2. Myntra – 2006
3. Flipkart – 2007
4. Zomato – 2008
5. Paytm – 2010
6. Byjus – 2011
7. Nykaa – 2012
8. Grofers India – 2013
9. Amazon – 2013

These are some of the successful eCommerce websites in India that are mostly running right now. Just like any other businesses, they too have their own and confidential business tactics and strategy that takes them to the heights.

But if a business is successful apart from the well designed strategy, it should be a business that is adaptable in the location in which it is going to be implemented and to the people in there too.

The evolution of eCommerce in India and the current growth of e-commerce size in India is a great piece of evidence to assure that futute and scope of ecommerce in india is still high.

I know the evolution I showed you here is not a full picture, but, well that is not my objective here anyway.

I just wanted to show you how from the last decades ecommerce or online shopping businesses have been such a great succes in india.
Now moving on to something more.

Lets see the importance of ecommerce in India in the current situation and how you can grab the moment.

As I mentioned above, the current situation is the most vital and important thing that you will ever need, to start an online store.

Now people cant go out and buy things on their own due to the pandemic, people will most probably prefer the safest method of living in order to survive, and that’s where you will grab the moment.

Since India has been lately known as digital India, and the covid situation being a blessing in disguise for entrepreneurs who are looking to start an e-commerce, can ultimately have a head start because the demand is now, more than ever, more demand, more supply.

And from the latest studies and surveys that were conducted during the pandemic to measure the difference and effect of covid on e-commerce, it has been clearly shown that covid has supported the e-commerce industry to grow.

This is the difference or growth jump in the ecommerce industry in India after the covid was started. This can clearly depict the importance of ecommerce in India right now.

If you are not satisfied with the evidence that is collected during the covid-19 to prove the scope of e-commerce in India, you can also take a look to the growth of eCommerce industry in the country from 2015 onwards, which will also show results as the same; a constant growth which will most probably be the same in the future.

This picture shows the gradual growth of online retail spending in india. People who are ready to spend on online shopping is increasing day by day and it will almost cover the majority of the population by 2020.

Now that evidence is laid and proof has been submitted. Lets move to the key assigns that you have to keep in mind while opting for the ecommerce industry.

Nothing so vast, just the major objectives of an ecommerce website and what you will most probably require to start an online business in india.

Do you still remember the quote i mentioned at the begining, we just have to follow that for a good ecommerce website.

Just imagine yourself in a situation where you are buying something from an online website, what will be your expectations, what wil be the things that you expect to provide you, make yourself at the most demanding and high expectative stage and think of the things that you want from their service.

And that’s how you make the best website at present.

Let’s take a closer look.

Before moving onto that, one more important thing, optimise your ecommerce app on the play store and the app store.

Right from the beginning:

● Welcoming And Engaging Landing Page

The landing page is the first page that the customer steps into, so, indeed messing up the first impression of the customer is the last thing you want.

When talking about the landing page you must keep the customer mindset at the top. Feeling some kind of rush and conjunction right from the beginning wont help the further movements.

Keep it simple and curious. Try to entice them with various offers, delivery methods and catching headtags. You can also take the assistance of the best landing page providers.

● Language ease and easy translation method

Since you are in this article ‘cause you’ve been looking for the scope of e-commerce in india, and talking about india, it is diverse country with immense number of languages.

Even if the 50% people in India choose English over their mother language, there is the other 50% who might choose their own language over English, and sometimes there are chances where the potential customers will be in the other 50% and you dont want toms that right.

So make sure to give language options.

● Easy navigation throughout the website

There are chances,where the customer comes to buy something and wants to buy something else too or they can’t find the things they want but are stuck with something else in your website; and this is a crucial part where you can convert them to potential customers.

You just have to make their way a little bit easier. Make your website easily navigable. Place large and attractive buttons. Make it really enticing, like make them want to do it. Make everything look simple yet informal.

● Easy contact options

Customers are not very fond of the one way communication, despite that insecurity if they are trying to do online shopping with you that means they trust you, and do not break that trust.

Most of the ecommerce websites in India are being pushed behind because of the low customer service they’ve been providing. direct or easy contact options are the major reason for the low -quality-service-providence. You see!

So make sure you give the customers an easy way to contact you if they have any trouble with the website or delivery or any others. No matter if the matter is out of your authority like something that has to do with the delivery or anything else. Just make sure to give them something that can keep them at ease. Assure them trust.

And finally, before concluding the article we should also take a peek at the cons of starting an online shopping business in india. That you might face if you’re not following the customer friendly methods to establish the pursuit.