Moment marketing…

What is it?

As the name suggests, it is marketing at the very moment.

Sounds interesting. Right?

We all agree with the fact that the best marketers are the one who keeps an eye out for what’s fermenting in the marketing world. In today’s digital approach, moment marketing has fostered into a vital tool that is making its presence felt.

Recent times have made us realize the importance of digital marketing and the impact that can have on our business. If you want to learn more about digital marketing, do read the complete guide to digital marketing career in india. Even if everything fails, digital marketing is one thing that can stand out at the trial of time.

So would you like to know the secret behind why some marketing endeavors and marketing campaigns are more popular than others?

Yes, the secret behind it is well-crafted messages that reach and resonate with the clients at the right time, and that is what we call moment marketing.

So what is moment marketing?

Moment online marketing is all about conveying the right message to the privileged audience, at the perfect time, in context. In other words, catching significant moments, and communicating when the customer is most willing to listen and connect.

Google defined micro-moment as “intent rich moments” , and moment marketing occurs when an individual turns to a device to explore, discover, research, and purchase something.

It is during this time customer makes decisions and preferences get shaped.

Various moments happens when individuals go online on their gadget to look for any data.

➥ Want to know moments-
It is like getting any data at your fingertip. Simply said, if you are watching a movie, but incapable of perceiving the actor. So to find a solution you would google it. That is want to know the moment.

➥ Want to go moments-
People search for having meals, shopping, accessories, and tourist places mostly in nearby places. They get details of locations based places to visit.
Want to do moments-using “how to” people search for recipes, crafts, and many more. Studies show that searches related to “how to” are growing 70% year over year and you need to be there for them. 

➥ Want to buy moments-
Nowadays most people opt for online purchases. They search on different gadgets for various things and can make decisions and sometimes immediately purchase any products.
There are certain reasons why you should resort to moment marketing. Let’s see it.

➥ Help to make your brand stand out in the crowd-
Finding out the real moments and creating an audience capturing ad copies clearly shows the customers what happening in the world at the very moment, which surely gives you an identity as a marketer. Through this, so allow you to stand out among the crowd and to reach more customers thereby increase the chances of customers remembering you or your company as a brand. So always use creative, moment-driven campaigns to grow quickly. 

➥ Fastly reaches the message to the customers-
Moment marketing helps you to engage with customers by providing them very moment results about anything they need. In other words, your message will reach them fastly with 2x impact thus help to have a positive impact among the customers.

➥ Chances of great lead conversions-
The great benefit of moment marketing allows your ad to appear at the very moment to your audience which I already mentioned earlier. As an impact of it, it helps to greater leads conversions as you are showing the ads to the customers who are engaged and actively looking for products and services like yours. So you have more desired benefits from it

I want to be an influencer..

Why is influencer marketing a powerful marketing strategy ?

What is the future of influencer marketing ?

Is there any scope for influencer marketing ?

If these questions prick you, this is your guide for the evolution of influencer marketing.

To get inspired

Grow your community

Surprisingly , brands are spending one by fourth of their revenue for digital solutions and brands need influencers in action.

Why this much amount ?

Because it is evident that ..

Word of mouth is the powerful strategy

A substantial amount of customers are using any of the social media
Consumers follow opinions, decisions and information in social media.

Knowingly or unknowingly, consumers are convinced by the content they consume in social media.

Basically, we don’t give much attention to the emergence of influencer marketing.

We are constantly looking for the influencer marketing trends in 2021, but unaware of its scope, future and opportunities.

Come on !

Let’s get deep into the evolution of influencer marketing !!

Massive use of social media platforms, like Instagram, YouTube, Facebook and everyone started to exhibit their lifestyle .

It is common that celebrities and popular personalities have large followers.
However, common people with highly engaging content and close interaction with followers came to be known as influencers.

As compared with celebrities or cine actors, these regular people share more relatable content . Their consistency and credibility has earned attention and trust by the followers.

Meanwhile, these influencers share the bitter phase of life. Their achievements, their happiness..etc.

It is more similar to the experience of the followers.

Followers perceive the influencers as one among them.

As the emergence of influencer marketing, brands started to approach influencers to implement best influencer marketing strategy.as such increase their reach and dominance.

The scope of Influencer marketing shows the opportunity in the main domain.

A life without digital platforms is out of our rational thoughts.

Apparently, Brands are depending influencers and content creators. That is the success of influencer marketing . so the scope is unending and opportunities are vast.

However , an influencer marketer must be picky in his / her niche.

Be consistent with the content.

Be alert about the newly emerging social media platforms and try to unearth your potential.

Be a good observer to learn the beats of the marketplace and ever changing trends. 

Momentarily the most searched query would be the importance of web analytics in digital marketing?

And we are here to answer that query.

We now live in an online engulfed world. The majority of people around the world depend on online for their daily needs.

Even major industries like banking have gone completely online as a largescale transaction happens on the internet.

Digital marketing in post covid situation may see a humongous surge.

As we are adapting to the new normal, so do several large and small-scale businesses, that has large invest in digital marketing.

Your Business going online just doesn’t mean that they can blindly create a website focus on random groups or communities and make their dream come true.

No, it is not that easy of a task. However, behind a very successful online business, a group of digital marketers has ideas beyond compare.

These digital marketers work hand in hand with designers, content writers and many other valued sets of people within the company and create something extraordinary.

These extraordinary strategies are the concreted steps for the companies future and growth.

This future is built with utter hard work, precision thinking, persistence, and thinking outside the box.

Similarly, a lot of analytical work is obligatory for a website to be an alpha performer.

That account raises the question what is the importance of web analytics in Digital Marketing.

Understanding the benefits of web analytics makes you tactical in the digital marketing realm.

As internet usage is on the surge every day, correspondingly is the rise in the data collected from these social or web platforms.

So, what good can happen if you analyze the data provided?

Literally magic!! You can create mind-blowing strategies by analyzing the data collected from such platforms.

Now you might have this question popping in your head, specifically what are the advantages of analyzing website statistics?

Let us explain importance of web analytics in digital marketing:-

● Perceive the customer’s mind

Understand the buyer persona, customer way of thinking, customer’s age and other relevant details by analyzing the website or social media data.

Data procreated from analytics are based on the customer’s behavior, and demographics and greatly help strategize new techniques for your website.

● Initiate data-induced previsions.

Rather than shooting out blind predictions on making your Business’s marketing choices, you can always try to make predictive analysis based on the data pulled from analytics.

Being data-driven and applying effective predictive analytics for Business makes your Business stand out among your competitors, and you can be confident in your marketing strategies.

● Optimize the data

Knowing exactly where to invest to get more ROI is prodigious, isn’t it?

Once you have the data, analyze them to know better how and why the customer engaged with your campaigns or websites in the way it is.

Let us explain it in simple words, for instance, if you have put up marketing campaigns on multiple platforms like social media, emails, websites, etc.
You can get to know which of them performed better. Therefore you get to know where to invest for next time.

Now that you have a brief idea of the benefits of digital analytics, let us start with the basics.

Get in touch with us to get a website audit today

❖ Your Website

Whatever Business you are in, no matter the size of the company you are running, you cannot deny that your Business needs a website for more reach.

Well, that’s it. Your website can be considered as one of the most important business analytics platform.

Website is the first place the potential customers surf on in the internet rather than visiting your physical store location.

Hence analyzing and tweaking the website accordingly is a necessity for getting more customers

❖ Feedbacks and forums

Getting feedback/ comments from the customers for the works or services provided by you can be considered an opportunity to understand your customer’s need.

Hence creating a comments/ feedback section after the blogs in your web pages or social media posts is one of the best practical methods to analyze the customer who needs the service in your niche.

Similarly, forums are of great help. Answering the questions raised by people online through any medium can be an efficient way to generate new blog topic ideas.

Now, before anything else, you got to know how to analyze digital marketing data. 

❖ Google Analytics – one of the best web analytics tools

What is use of google analytics?

What can google analytics be used for?

What data does google analytics collect?

These are the main questions that arise in the minds of most digital marketers, don’t worry. We are here to help you.

As we talk about the importance of web analytics in digital marketing, we are bound to talk about the necessitated tool for analyzing the data, Hence Google Analytics.

Google Analytics is the basic tool to use for an in-depth study of the data pullout from your websites.

This data differs in the case of an older website. There will be a humongous amount of data forecasted to analyze. On the other hand, for a new website, there won’t be much data to showcase.

From Google analytics, you will get to know four major things about data analysis and decision making in your website:-

● The bounce rates – the rate of people exiting your page within seconds of entering it, happens due to irrelevant contents, spammed pages, 404 errors, and many other related reasons.

● Page with the most number of visits – This shows tha number of pages getting sure in traffic within your website.

● Metrics reflected in the dashboard – this shows pages per visit, visit duration and bounce rates.

● Referring Websites – This shows you how much traffic your website is getting through different sites. Many users may come to visit your site through other platforms or similar websites.

The backlinks are also of a great help in boosting up your site get to know more on how to create backlinks step by step.

Reading until here, you would have got a certain idea of the advantages of analyzing website statistics and the most important website metrics.

We might as well mention what must be configured in order for google analytics to capture data.

You can configure Google analytics in five sections:-

● Google Tag Manager 

Create a Google tag manager account, and as the name suggests, the tag manager will tag your website data and tags them to other platforms like Facebook analytics which will save you a lot of future inconveniences.

● Create a Google Analytics account 

login with the desired credentials and enter your website name, URL and the industry your website falls in.

● Link analytics tag with Google tag manager 

✓ Select add new tag button on google tag manager dashboard.

✓ Select tag configuration button

✓ Select new variable on google analytics settings

✓ Your google analytics tracking id has to be entered in the Section.

✓ Select the triggering button and then click on all pages

✓ Select the SAVE button, and you are done.

● Configure Goals in Google Analytics

To get to know about the KPI or Key Performance Indicators, you have to set up goals for your website, select the Admin button and click on the goals button to create new goals on Google analytics.

● Google Search Console 

Affiliation of Google analytics account to Google Search console will be of prime help to analytics. All you have to do is go to add search console button from the property settings on Google analytics and then add your website URL to that Section.

Going hand in hand with the important components of technical SEO is an advantage for you web analytics.

Now before we conclude, we have to mention a few more knowledge on some terms in analytics.

So gear up, let’s go!!

✶ Segmentation

What is segmentation in web analytics?

Segmentation is nothing but the technique of segmenting various data according to your needs.

For instance, you can segment the people who are already your customers, users who have put items in the cart on your website, users who just visit and much more.

These can then be used for effective remarketing.

Cool, isn’t it?

✶ Bi and data analytics

Bi or Business Intelligence is a method that tells you the various possibilities of strategy making using your website’s past data analysis.

On the other hand, algorithms are the determinant factors for insights provided to you for future decision-making.

✶ Conclusion

Concluding the blog with the above-mentioned important pieces of information, hope you all enjoyed reading this quite informative blog on the importance of web analytics.

Why do influencer marketing trends 2021 require your attention?

In recent years, influencer marketing is the new strategy that brands are looking to expand their reach, brand awareness, and build their own community.

When did you notice about influencer marketing ?

In the year 2020, the world has experienced a new normal as lockdown and social distancing.

Businesses of various sizes and kinds did experiments to conduct meetings, sales and marketing in the digital paradigm.

With the outbreak of covid-19 , television shoots, traditional ad campaigns stopped completely and people searched different ways to engage themselves.

They started watching recipes, some DIY’S, home decor ideas, etc.

In those circumstances, brands perceived that influencer marketing is the best strategy to deliver their message to the audience and by that way, they can make some impact in their lives.

Hence, brands manipulated their strategy and opened their budget for digital media to leverage the hottest influencer marketing.

The influencer marketing effectiveness statistics posed a brand new welcome to the newcomers.

It generates hope and aspiration to creators and influencers !

Meanwhile, you might have wondered, does influencer marketing arise along with the outbreak of covid-19?

What was its history or its evolution?

Influencer marketing was here long before 2020. But it was in another form.
The evolution of influencer marketing was here before social media .Read the facts about evolution of influencer marketing.

In the current scenario, the scope of influencer marketing is growing high and high.

Let me substantiate with some examples.

Today, people are watching more online videos than before.

Searching online before they make a purchase decision.

As per Nielsen studies, 60% increase in the amount of video content consumption globally. In U.S alone, the number of persons watching live videos has increased by 50% and the platform has introduced additional features to support content creators.

With a rise in demand, popularity , company fund allocation for influencer marketing. You must be different and set your own goals and go to the extreme. These trends are some hints which clearly articulate where you should focus, give emphasis to get more content thereby personal brand reach and earn more profit.

Final wordings

The trend influencer is expanding a charm around. Many people are coming to the trend and proclaiming themselves as influencers.it is easy to start and hard to stay.

You need to emphasize the trend, the influencer marketing trends, and be unique in the trend. Think how you can be extraordinary in your niche.

For that, you need to be a micro and nano influencer.

Give unparalleled attention to increase your brand engagement.

Be genuine , be truthful to yourself, build your own community.

Happy Marketing

The mystery about how businesses use social media to connect customers is something every business is looking to clear up or unearth the secret.`

Is there any secret behind it ?

Unfortunately , some entrepreneurs forget social media represents their brand extension and it is an important place to show their brand personality and build community.

In fact, if you use social media the right way, it can be used to build social relationships.

In reality, people are setting up their social media platforms just a Facebook and Instagram page.

And they leave it , giving no concern there. The effect is no marketing via social media.

The entrepreneurs wail about lack of Facebook post ideas to grow their business.

Giving great experience to your audience through social media can increase your branding, trust and loyalty.

People use social media like Facebook, Instagram, etc for fun, but there are sales that come through these social media.

It is obvious that each social media has different goals and uses , using it in the right sense can only make a difference.

Let us examine.

It is common that mistakes can arise at any time of the day. But how do you dealt it , how do you take it in a positive sense can make a difference

 Social media is a great customer service tool. but it’s is your duty to handle or resolve customer complaints and concerns to show how dedicated you are. It builds branding and loyalty.

It is saying that each business has a separate strategy for the smooth service. The same applies for building customer relationships.

You should know your customer service strategy can build or ruin your reputation.

Here are 4 pro tips to use social media as a customer service tool.
Be real in your customer relationship
Many businesses use social media for self promotion. they hardly check their messages or seldom give replies .

Studies show that 42% of customers expect to get a response to their complaint through social media within 60 minutes and nearly one third of the audience expect a reply within half an hour.

Examine your experience, if you have a query about a product, and you asked your concern. what will you do next, keep on checking the message and expect a reply as soon as possible.

If you don’t get any reply, you lose your interest. Same principle here. Your customers start to be averse to your business. Be real, give reply and maintain a smooth relationship.

Maintain a separate handle for customer service

How about a separate social media account for customer service. Imagine, you have only a account for your business.

There is a chance to get orders,

There is a chance get queries over the product or service

There is a chance to get complaints.

If you get everything in the same page. there is a chance you can go unattended.

Right ?

If your customer contact the wrong handle for customer service, kindly ask them to connect the customer service handle.

Keep a separate social media handle for customer service and be an apple of your customer’s eyes.

Rightly handle the angry customer

Many angry or frustrated customers leave negative comments or messages.

you must not avoid them.

It is confusing how to treat them .

Promptly give them a reply and show them you give value to them.

don’t encounter everything in public.

Kindly ask them to come on private message.

You can discuss positive matters in private as well. It shows that you value them more than public praise.

Use hashtag tactically

Hashtag keeps everything organised and navigates everything easily. You can use hashtag to curate content, For example, a trending content hashtag and it is also valuable to use brand specific hashtags. Please be note that don’t string too many words together. Limit the number of hashtag you use.

Find some best social media customer service tools that give best result. It is a way of letting you know the trends, keywords, mentions and conversations that require service.

How businesses use social media to connect customers is not a novel topic. However, it requires wide attention. Building social relationships can make and break your business.it is essential to choose the best chatbot service and important customer service tools to give maximum support, pleasant experience to your customer.

Please note that a customer counts his/ her experience with your brand and it decides how loyal they will be to your enterprise.

Running your website?

Have you optimized your website using digital marketing strategies?

Even after going by the norms of digital marketing, you may be experiencing a lack of customer traffic on your website.

If you have analyzed your low performing website you can notice that people visiting your website are not becoming your customers, and those who were your previous customer are not returning after a single purchase.

This lack of attractiveness is mainly caused by the inadequacy of the user experience.

You should always make sure to provide a better user experience in your website.

Today’s world, and its very existence in the digital era, is inevitable. Your website can be considered as a dynamic salesman who is on the job 24*7 and provides unparalleled support and growth in sales.

If you are consistent in putting efforts into improving the user experience in your website, you can undisputedly transform your website into a highly efficient sales attraction.

Not sure yet?

No worries, we will elaborate

Rather than a large sum of investment in website designing and other correlated factors that are equally expensive for you, we will discuss small things that can make ample changes costing you much less.

We now live in a fast-phased world that is enduring rapid changes. These changes affect your nicely developed websites as they become outdated and low performing as days pass by.

A low performing website will accumulate more and more bounce rates, giving your products and brands a bad impression. This eventually leads to a bad reputation in this competitive market, which is drastic.

Before we move on to the free tools to use, let us introduce the latest news update from Google, the Google Page Experience Algorithm.

So, what is this update all about?

Let us explain,

On what factors do you think that Google ranks a website?

By analysing the best backlinks or by checking on the website’s build quality

If your answer matches the above suggestions, then you are wrong.

Google ranks a website truly based on the user experience, or what the users love the most.

What we are trying to say is that Google is constantly adapting to the needs of the users online, like showing up the sites they like the most with the best user experience, no matter if it is a brand or a site with a common interest of the people.

This update has not been implemented yet, but it is underway

When you are depending on online platforms like Google always expect changes as people’s needs change so do the providers.

Now moving on to the tools for you:-