What is the future of SEO?

Do you think that it will be more appropriate to ask this question to some wizard or someone like that?

No, obviously not. People who are related to the SEO field and have immense expertise along with basic common sense can tell you what the future SEO looks like.

And indeed our expert has manifested evident solutions to it too.

What is SEO and types of SEO? What are the different types of SEO practices? What are the types of SEO? What are the best practices to rank in the SERP?

It is said that,

Knowing the answer to all these questions is not gonna help you to rank in the SERP from now on.

Do you think that Google is going to rank or fortunate you with a long-term benefit while you only abide by the checklist and guidelines for ranking? (Whether it is on-page vs off-page SEO or technical.)

It is said that;

“93% of online experiences begin with a search engine”

Do you believe that they are gonna provide you with expecting results when you are only taking minimal efforts?

Indeed, perfecting the checklist is the minimum.

no. I mean, they are the ones who invented all this, and do you think they are not aware of the minimum efforts you put into your niche.
they are not going to make you happy when you are not making enough effort to be ranked by “google”, and you know why is SEO important for business.

So here comes the question; then what is the future of SEO?

Let me help you with that.

Before going straight to what is the future of SEO. Let me remind you what happens when you only abide by the seo checklists.

1. On page SEO

On page seo checklist primarily includes;

➤ Relevant and contextual primary, secondary, and LSI keywords
➤ authentic and topic focused External and internal links
➤ Optimized images
➤ Spelling, grammar and readability check
➤ Relevant and catching headings and subheadings

2. Off-page SEO

The major things that you focus in an off-page checklist will be;
➤ Backlinks
➤ Competitive analysis
➤ Fixing broken links

3. Technical SEO

➤ Page loading speed
➤ Mobile friendly check
➤ URL inspection
➤ HTTPS
➤ Fixing crawl errors

So, I know this is not the only guidelines that you keep for your SEO check, you may have more or less.

But that’s not the point that we are talking about here, what i’m trying to say is, these checklists aren’t gonna help you in future. Neither the upgraded versions.

You can even see top SEO consultants supporting this statement.

Just go back to our own experiences, there are immense of them, right. Even though we follow all these guidelines, still we rank low, right.

That’s because we think that these guidelines are the only thing that we have to focus on or these are the ways that are considered at the first for ranking.
NO

Yes, me too. I also thought that by abiding by these rules we can be ranked higher unless and until I found what I was lacking all these time. And unfortunately I’m not certain about it.

But I can guarantee you that the future of SEO does have this kind of mentality ahead.

Now let’s talk about the common followed seo practices.

First types of on-page SEO:

Using all those keywords contextually is to signal the crawlers that the content is still stuck to the niche, and haven’t rambled till the end. Not for SEO.
yes indeed it’s necessary, but not everything for SEO.

As for the links, it’s to take your prospects to some further pages of your own website or to direct them to some other relevant website that promises to give authentic information about that particular query.

And for spelling and grammar check it’s to gain the trust of the audience. If they find your content or page with mere spelling and grammar mistakes, do you think they will stay? no.

The same applies for all others, even for advanced technical SEO. Each and every guideline that we commonly follow serves their own specific purpose. And those purposes aren’t the ultimate way to rank at the top in the SERP.

So, next. 

This might sound pretty unfamiliar for SEO but you are indeed familiar with this word.

Ok sorry, let me stop there with the stir.

Its “brand”.

Yes, its branding. Not only that, there are also some more aspects that you have to take care of if you want to pass the exam bearing the portion ‘what is the future of SEO?’

Syllabus will be provided down below contextually.

✥ Branding

You know, apart from the SEO elements, when are the sites ranked?

Actually the purpose of various sites being ranked by google is just a result coming under their main motto to provide all information around the world under one roof that is universally accessible.

That’s what google wants, and ranking all these sites is to provide the best from all to the users.

So indeed google makes sure that the best is shown at the top.

Building a brand is not easy. It requires consistency, patience, reviewability, engagements, relevancy, trust, gradual and visible growth, etc. and all these wont boon overnight.

You can see the best branding company in Kerala do follow these kinds of strategies for long term effect in branding. Gradually and steadfast growth

So when you are succeeding in becoming a brand then it means you’ve succeeded all round.

How does this affect SEO? Right.

Imagine you’ve made it to a brand. Probably people will start to hear about you, talk about you and ultimately search for you.

When people realize that you are a brand, then references to you will be increased, mentions to you will be increased. All those efforts you spent on optimizing the links to hold the acquisition of all these, will eventually come in search of you.

When you are surrounded by searches, mentions, referrals, do you think google will be unaware of it. No way.

When you start to rank your brand along with low-ranked keywords too, you’ll start to soar from there as a skyrocket.
So branding yourself along with the low ranked ones, that will show the result you are expecting.

All those efforts you put in, to be ranked through the seo checklists will eventually be supplicated by this single thing “brand”.

The best SEO company in kerala has already started to put these tactics in practice.

Let me tell you one more thing about branding. Actually this is my experience.

You probably heard of the word kleenex. Obviously you have.

Ever Since my childhood, I’ve only heard the word kleenex for facial tissues. They always said kleenex. They never used the term facial tissues or tissues.

So when I was brought up, the brand kleenex was growing along with me.

It’s just recently I knew that it was actually tissue papers.

But still it is difficult for me to choose facial tissues or tissues above kleenex. The go to word will always be that.

I think the same happened with my parents as well.

There you have it. That’s the power of a brand. When you are a powerful brand you don’t need the commodity status for your referral. Your brand name is more than enough.

I bet you too have that kind of experience.

Our portions are not finished yet.

✥ User Experience

Indeed I’m writing this article on SEO benefits or to give you the information on what is the future of SEO?

But you should never, ever, ever forget that you are writing for you the users not for SEO.

It is right that you have to be ranked at the top for people to engage with you for that you should have a great types of SEO content, but if you are only focusing on the SEO thing alone. I guarantee, no I bet that the results will be short term, sometimes you won’t even get the results.

In concordant to that, if you are focusing more on providing the users what they want sincerely and overweighing all other factors with relevant and authentic contents, by keeping the SEO factors in mind then, eventually, SEO will turn favourable to you and the results will be long term.

People find search engines as their biggest allies in all of their situations. Even for small obvious things too, people find it more convincing to google it.

Here are some unbelievable examples.

Next one;

Take a look at this,

Look at those searches, how specific and detailed and the keywords are long tail

Yes it is. These are the kind of searches that google deals with everyday.

By showing these searches I am not trying to tell you that you should focus on more of such peripheral and diverting niches.

But the point I am trying to make here is that people search for whatever they want. Sometimes they’ll be serious or sometimes it can be a time killer.

So we have to think like a user staring into the search box before preparing something for the users. Gather yourself into that and make a manifestation of what they are expecting and try to achieve it.

✥ Apps

Apps?

I know, it’s confusing right?

There’s no need for any other confusions; it is simple.

Answering some of the questions from your own experience will clear your dilemma.

Q.1 What would carry around more often? ( desktop or a mobile phone)

Q.2 What is your go to search device? (desktop or mobile phone or others)

Q.3 where you spent most time on mobile phones? ( browsers or apps)

Since you can’t answer that right now, let me do that for you.

Q.1 mobile phones
Q.2 mobile phones
Q.3 browsers

The elaboration goes like;

Most people prefer mobile phones as their ‘go to’ device. And in those mobile phones, most of their time is consumed by apps rather than browsers.

So that’s how it is.

Within that apps share, you can see further categorization going like this.

So it is visible where most of the time of users are going accurately.

Considering these facts, we can see that the content and information availability will eventually adapt itself favourable for these changes.

Actually it is already on the field.

✥ Bot ecosystem

Even Though social media (especially messaging apps) are where people spend most of their time on mobile phones, we cannot expect them to fortunate new apps to be installed to their mobiles just by promising that it provides them necessary content.

They won’t.

Here comes bot ecosystem

Bot ecosystem in messaging apps allows users to fulfill all their actions within the app itself. For eg: movie tickets, taxi bookings, room bookings, net banking, etc. WeChat already has this system which allows their users to do all these within the app itself.

Maybe in the future, we might have to see messaging apps supplicating the future of search engines.

And psychology indeed plays a vital role in the future SEO.

And that’s the last prediction (since it is the future, all are predictions, but predictions that are gonna come true).

Yes psychology ,AI, and machines are going to play a vital role in SEO.

If you check the changes happening in the google SERPs you can see the difference.

The best digital marketing trainer in Kerala points to these aspects too.

The changes are indeed visible.

The exact search query was the second one and that is the result shown now vs how it used to show a few years back. Far ahead from keywords and searches, Google is engaged in understanding the searchers’ deep intent.

Here is where psychology takes a toll.

The psychology of human nature is indeed required immensely in the area.

Google algorithms are frequently updated. In fact , Google algorithms seem to be updated almost 500 to 600 times a year.

While talking about the future you can see tactics changes based on AI and psychology will be prominent on algorithms.

For instance, voice search. Evesince voice searches soared for its ease of conversion, people adapted to it because it’s a much easier one compared to type search.

So google favoured pages that are more specific and conversational just like their searches, so the users will get what they expect.

Similarly, diving deep into human nature and behaviour through their psychology and concluding it through machines and AI is indeed visible in the future right from here.

So we’ve covered the portions for the exam bearing portions ‘what is the future of SEO?’ detailed and explained, right?

Future of SEO seems oblivious, evident but still tiring. But the results are going to be long term and you might see 0 results if you aren’t going to follow these factors.

All the basic SEO elements like keywords, links, optimization, multimedia, etc, will be still required and will be still necessary. The benefits of local SEO are still untouched. But SEO is not going to adjust itself within that alone.

All the best SEO courses in kerala have already shifted to these long term methods and started to implement it. It’s high time for you to convert and adapt too.

Hope all this information comes in handy for you.

‘Office remain closed

‘ Ashok, manager of a well-known real estate company, was crying literally while hanging the board over the entrance.

There were times they drove 1600 % ROI.

There were times , they celebrated their achievement.

But once the corona virus appeared, everything turned topsy-turvy.

While checking the facts, i understood that , the troubles appeared some years back ,

when the demonetisation was introduced in an overnight, The real estate market began to lose its glow.

But Mr. Ashok and his team somehow beat the problems Again, the cOVID-19 displayed its vigor, top 11 hacks for your real estate digital marketing. helped them.

What?

Who is the saviour here ?

Digital real estate marketing I am sure you don’t get the point.

Let me explain more deeply.

We talk about the effect of monetization, do you remember, during those days , when we heard about digitalisation or digital India, we raised our eyebrows.

But those who invest in digital marketing ,earlier , started to get the result abundantly.

Let us take the example of Ashok again, he and his team used real estate digital marketing strategy at the earliest .

More clearly, right after the monetisation, don’t roll your eyes.

During those days our urban people started using digital platforms especially, social media channels widely.

Slowly those urban people began to explore websites and the other digital marketing mediums.

Some of the fellow business personnels asked Ashok, why you need digital marketing.

He just replied, stay ahead of competition.

Some quip, some giggles .

But Ashok was stern in his policies.

When coronavirus appeared all the companies all over the world faced a closure, it was an emotional moment for almost all entrepreneurs , just like Ashok.

To bid adieu to their financial affair. When physical distance was a norm , professionals and entrepreneurs struggled to appear socially.

Being digital was the one and only solution then.

Property owners or real estate people start looking, how digital marketing leverage real estate Here I am helping with hacks for your real estate digital marketing.

When the world practised social distancing a new normal , we all turned our head toward digital marketing.

But the real estate owners were confused about best strategies for real estate agents , They were confused about real estate digital marketing strategy.

While checking the facts, reasons why real estate marketing is diminishing There are multiple reasons, people are afraid to spend money.

They are expecting a famine , because unemployment, uncertainties, job dismissal etc are at its peak.

That is why people are thinking, or over thinking when it comes to spending huge amounts of money .

What should a real estate owner do then ?

Close all his ventures and look for another opportunity ?

No, A big no They find different ways to engage their customers or in other words, to secure a position in the audience’s mind.

Just like Ashok and team , if you closed your real estate office, don’t worry checkout these digital marketing strategies.

Let us check, how can you grab a position in the audience’s heart ,?

1.Socialise your service

If you are not stepping out of the house, not socialising with your neighbours, you became unfamiliar to your next door.

Right ?

No dispute over the topic.

Similarly, if you are abstaining from social media platforms, nobody is aquaintain with your service.

Because all the things are happening in social media.

Right from the celebrations to controversies.

Don’t go straight to create a social media account.

Find out which platform your audience lies.

You need experiments, or test to find the precise audience.

Understand them, know their likes,dislikes and create content accordingly.

If you are new to real estate, social media marketing.

Facing some troubles to grow your audience,

let us start with Facebook post ideas,

It gives a common idea to build your facebook audience, Social media is not limited to facebook, there are other social media platforms.

Do you want to exhibit your presence there ?

In different social media channels I will provide you some useful tips to optimize each social media platform.

Still confused, need a social media audit for free.

We are ready to assist Get Free social media audit today

2. Share High- quality image or video

Why high quality image or video?

It is another real estate marketing technique .

Have you ever been surfing through Pinterest?

While scrolling through Instagram or Pinterest , we stumbled upon high quality image or video. Right?

It attract us It divert our attention So why can you upload high-quality image or video of your property?

Not once in a while, during regular intervals.

What will be the outcome ?

You are unknowingly, building your audience , there is a higher chance of conversion there.

But are you confused about starting a Pinterest business account, consider the blog , Pinterest marketing plan for business.

You have created social media profiles, but you need to keep an eye on your profile.

There are several smm tools , right there.

Depend on them to get a clear picture about your social media performance.

3 .Virtual tour

Purchasing a home is a big decision. Every customer thinks a lot before they reach a conclusion.

So you need to convince them.

Virtual tours are another important real estate marketing techniques.

You can broadcast your video in social media channels,and publish a shareable link in your website.

Actually , the virtual tours help to get a clear idea about the amenities you offer , the beauty of your property etc.

So try a virtual tour. Responsive website 80% of people depend online to search for something.

Imagine , someone heard about you from somewhere, they directly look at google, if you are not there , you are missing a chance.

Don’t think that just a website serves everything.

You must do SEO.

It helps to increase the visibility , in simple words, SEO helps to reach your audience directly. SEO for business .

Next is a mobile optimised website, because 85% of people are using mobile to do searches.

I am thrilled to say that SEO ensures mobile friendliness, site speed, etc.

If you have a website and it seldom gives any visitors , let us have a site audit.

If you have a website and you need to rank in the first page of google.

I suggest you do something.

Do a free site audit. It will help you to understand what are the important aspects that need your attention.

What are the features your website lacks and it throws light into many other red flags.

It’s time to do a website audit.

Get free SEO audit today

5.Showcase testimonials

While we buy something online, what will we do first.

Checking the reviews. and decide whether it is worth the money.

In the real estate world, people will be apprehensive to buy something priced high.

They will scrutinise the price and amenities , they will cross check the reviews.

Try to provide your genuine reviews.

It will affect the buying decision of your audience.

Try to provide video reviews, it will influence your audience directly.

6.Nurture email campaign

Email marketing is one of the innovative real estate strategies .

If I say , it is one of the simple hacks for your real estate digital marketing , would you agree with me ?

If you get the point, certainly, you will try email marketing wholeheartedly.

Before diving deep into email marketing, you need to grab the attention of your audience.

Use a lead magnet there.

Lead magnet is a marketing term that implies to give something for free inorder to get the contact details.- infographic image .

For example, you are giving a checklist of buying a property.

And kindly ask the name and email id, in return.

If you get the mail id, you can start email marketing.

In each email, provide educating real estate content .

Gradually, you will establish yourself as an authority in the mind of audience.

I will help you to find out email management software, which help to build a good email list.

7. Use Emotional storytelling Human love stories.

Stories influence humans. If it is something emotional, the story will throng inside our mind.

Build an emotional story around your real estate properties.

Use high quality image and video. Circulate it through social media

8.Build google my business page

Nothing to worry about creating google my business, it will ensure the availability of your service in google maps, google + etc.

9. Power ads Why ads?

It strengthens your branding. Decide where you want to run your ads.

In google or Facebook?

Decide which ad gives more clicks and ultimately conversions.

10. Call tracking

Call tracking is another real estate digital marketing hack, the call tracking system enables tracking the keywords and ad copy which generates the number of calls.

So you are able to use the same kind of keywords and ad copy later.

11.Conduct free webinar

It’s the era of webinars, no social gatherings at all. So it assembled people on digital platforms.

In this age, you can try another real estate digital marketing strategy ,that is how to buy a property while facing financial struggles or something which is helpful to your audience.

Obviously, it will generate more leads and ultimately result in conversions.

You have encountered top 11 hacks for your real estate digital marketing.

I am sure; it confuses you to select which hack is most powerful or which real estate marketing can provide maximum results.

From my experience , I can say that it depends upon your service, target location and the type of people you are targeted.

If you are confused again, you can ask the help of a digital marketing consultant or hire a digital marketing company.

They will direct you in the exact direction.

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